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A Mobile Success: FX Doing It Right
So what, exactly, is the purpose of a mobile website? Mobile is such an amazing medium because it changes the way we live personally and the way we do business as marketers. Mobile should be fresh, relevant, and brief. When someone visits your mobile website, they probably know exactly what they are looking for. It [...]
Are you ready for Content Marketing World?
Well, the countdown is on! In just a few days, I will be packing up my things and driving to the airport as I make my way to Content Marketing World 2012! I am absolutely in awe of the incredible list of speakers and attending companies that I’ve had the chance to see. I really [...]
The Growing Consumption of EMail on Mobile Devices
In regards to mobile marketing, there is a very important article in the May edition of DMNews. The title of the article is “Report: Mobile email will overtake webmail and desktop email by June“. And while that statement may not exactly prove true for you, marketers every where should actively be taking steps to ensure [...]
The Growth of Mobile Email
The following chart from comScore truly is a “Data Gem”: One additional piece of data from comScore that made quite an impression on me was this: 78% of smartphone owners used their mobile device to check email during November 2011. A report like this certainly should cause us to test and review how the emails we [...]