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Mobile Content – Be A Minimalist

John Foley, Jr.
Posted on in General
With your mobile website, you should carefully pick and choose what kind of information you provide. It doesn’t matter whether you’re using responsive design or building a separate site — the content on the mobile version has to be tailored specifically to that audience. Remember, your mobile users are typically looking for specific information, not [...]
iPhone

Palm Of Your Hand: The Mobile Website Revolution

Lou Cimaglia
Posted on in General
As we lurch ever further into the second decade of the new millennium, our personal lives become more and more dependent on mobile technology – namely our smartphones and tablets. As consumers change, so do the businesses that service them. There has been a consistent uptick in corporate mobile websites over the past few years, however [...]
Race

Twitter vs. Facebook – The Mobile Marketing Race

John Foley, Jr.
Posted on in News
In early 2012, both Twitter and Facebook announced their plans for mobile advertising. For Facebook mobile users, that means they will see sponsored ads appearing in their news feeds. And to keep it from looking / feeling too obtrusive, Facebook keeps the ads looking like they fit right in. Giving mobile viewers the ability to [...]
Flags

Using Military Tactics To Win The Mobile Marketing Battle

John Foley, Jr.
Posted on in General
Does mobile marketing sometimes feel like a constant battle? That wouldn’t be too surprising. You are battling against not only your competition, but against technology, your audience’s expectations and misconceptions and even your own shortcomings. It’s not as easy a situation as being able to pinpoint one “enemy” and then trying to figure out how [...]
Gift

Holiday Shopping With Mobile – Crazy Statistics

Lou Cimaglia
Posted on in News
iMobiTrax recently posted a blog titled, “19 Crazy Stats Showing Holiday Shoppers Are Going Insanely Mobile.” Some of the stats really impressed us over here, and we had to share some of our favorites. “42 Percent of people this year are checking for deals and specials on their mobile device” “37 Percent of people are [...]

Infographic: Catching Up & Getting Mobile

Lou Cimaglia
Posted on in News
Our own Michelle Jollymore created this incredible infographic about the the growth and usage of QR codes and mobile technology. Check it out!

Cyber Monday and Mobile

Lou Cimaglia
Posted on in News
CNN recently posted a video about the “Cyber Monday” shopping craze and the increasing presence of mobile commerce. Click here to watch the video. The video notes that Cyber Monday spending is expected to top $1.5 billion this year, an increase from last year. Emphasized was the importance of online and mobile shopping, and the [...]

Customize Your Mobile Site

Tom Barry
Posted on in Inspiration
On sales calls, I often get the question, “Can I keep my mobile site in line with my desktop site, in terms of branding?” My answer to that is simple and consistent – don’t fix it if it ain’t broken! Unless you are ready for a total redesign of your website, your branding should be [...]
Smartphone

Study: Smartphone Penetration Hits 51%

Lou Cimaglia
Posted on in News
A study from comScore, published here on November 5, says that smartphone penetration has reached 51% of the market. Depending on demographics, this is somewhat of an imperfect number. Nonetheless, it is still important. More than half of our cell phones are of the smart variety. And most of those are Android. According to the [...]

Customer Tip: View Page-Level Detail in Mobile Website Reports

Michelle
Posted on in General
When it comes to a company’s mobile website, it certainly makes sense that there would be less pages than in a traditional, desktop-based website. However, that does not mean that standard website reporting analysis should not be done. It’s very important to recognize which Pages are attracting traffic and which path visitors are taking when [...]