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7 Mobile Marketing Statistics To Start Your Day
-$39 billion retail sales will be made on a mobile device this year (eMarketer) -The iPad generates 12% of mobile ad revenue globally ( Opera) -Samsung currently has 27.5% of the smartphone market share; Apple has 8.9% (IDC) -82% of mobile media time is via apps (Smart Insights) -70% of job seekers look for job [...]
Mobile Content – Be A Minimalist
With your mobile website, you should carefully pick and choose what kind of information you provide. It doesn’t matter whether you’re using responsive design or building a separate site — the content on the mobile version has to be tailored specifically to that audience. Remember, your mobile users are typically looking for specific information, not [...]
Finding Balance In Mobile Content
Balance. Yin and Yang. Equilibrium. Harmony. Imagine a little scale and on one side are words. The other side contains graphics. Which way is that scale tipping when it comes to your content? Unfortunately there is no magic percentage that you should stick with in order to have your content balanced out “just right.” That [...]
What’s Your Mobile Marketing Personality?
Do you know your mobile marketing personality? Each of the four following personality types has its pros and cons when it comes to mobile marketing efforts. And once you pinpoint which personality type you are (as well as your team members), you may have a better understanding of why your marketing team works as it [...]
Mobile Content and Distribution – What Marketers Need to Know
When it comes to mobile marketing content and distribution, you want to provide a coherent and consistent experience. No matter what the delivery format – be it texts, emails, apps or a mobile website, you want to make sure that you take advantage of the various capabilities that can be found on mobile devices. However, [...]
Palm Of Your Hand: The Mobile Website Revolution
As we lurch ever further into the second decade of the new millennium, our personal lives become more and more dependent on mobile technology – namely our smartphones and tablets. As consumers change, so do the businesses that service them. There has been a consistent uptick in corporate mobile websites over the past few years, however [...]
Holiday Shopping With Mobile – Crazy Statistics
iMobiTrax recently posted a blog titled, “19 Crazy Stats Showing Holiday Shoppers Are Going Insanely Mobile.” Some of the stats really impressed us over here, and we had to share some of our favorites. “42 Percent of people this year are checking for deals and specials on their mobile device” “37 Percent of people are [...]
Infographic: Catching Up & Getting Mobile
Our own Michelle Jollymore created this incredible infographic about the the growth and usage of QR codes and mobile technology. Check it out!
Cyber Monday and Mobile
CNN recently posted a video about the “Cyber Monday” shopping craze and the increasing presence of mobile commerce. Click here to watch the video. The video notes that Cyber Monday spending is expected to top $1.5 billion this year, an increase from last year. Emphasized was the importance of online and mobile shopping, and the [...]
Holiday Travel and Mobile Apps
Ever been stuck in a long airport line a day or two before a big holiday? Odds are, you have. And it is no fun. Of course, here at interlinkONE, we love any new type of mobile technology that comes out, especially the ones that make holiday travel a little bit easier. Virtually all of the [...]