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Mobile Websites and SEO
One of the most important decisions in the process of building a mobile website involves choosing what content you should include. A major factor in that decision should involve picturing your target audience — your customers, prospects, etc. — and then envisioning why they might be looking for solutions like the ones your company provides [...]
The Consumption of Mobile Data
While many people certainly agree with statistics that point to the growing number of smartphone owners, there is another statistic that is just as important. That revolves around how much data people are consuming with their mobile phones. MarketingCharts.com recently published an excellent chart that helps to illustrate those numbers: Over the past year, the [...]
The Effect of Mobile on the World of Search
There is an excellent video from Eric Schmidt on how mobile phones are changing the way that people that search. Thus, this certainly means that companies need to make sure that people can easily learn more about their products and services on their smartphone. If your web content is not presented in a mobile-optimized site, [...]
Does Your Website Help or Hurt Your Foot Traffic?
Mobile Commerce Daily recently published a study that more than half of smartphone owners use their phone while in a retail store. If you are one of those owners, and are fairly comfortable with your iPhone, Android device, etc., I hope that you’ve benefited by using your phone while walking around a store. By instantly [...]