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New Google Study Reveals Mobile Impact

Lou Cimaglia
Posted on in News
A new study released by Google entitled “The New Multi-screen World: Understanding Cross-platform Consuming Behavior” analyzes how we interact with multiple screens daily, including smartphones, computers, tablets and televisions. The most impressive portion of this study resides in the revelatory statistics pertaining to the mobile world. “90% of consumers begin a task on one device [...]

Revenue Opportunity for Service Providers

Jason Pinto
Posted on in Inspiration
If you’ve heard our CEO John Foley, Jr. speak at all in the past year or so, I’m sure you’d agree that he’s passionate about mobile. In fact, he delivered a presentation at the MFSA Annual Conference recently where he implored service providers to start offering mobile solutions to their clients. He received rave reviews after his [...]

What are people purchasing on their smartphones?

Jason Pinto
Posted on in General, Inspiration
This summer, the USPS is offering a discount to companies that put a QR Code on their mailings. In addition, the QR Code must either point to a mobile-optimized personalized URL/landing page or to a mobile-optimized storefront. While personalized URLs have been around for a bit, the idea of making a purchase on one’s smartphone [...]

Smarter Shopping with Your Phone

Jason Pinto
Posted on in General
Can a mobile website actually drive sales and increase revenue for your business? The answer is certainly “yes” — as long as we provide a mobile-optimized interface that contains information that will provide someone will need when they are at that “zero moment of truth” before making a purchase. The folks at eMarketer recently published [...]

Mobile is Mainstream

Jason Pinto
Posted on in General
When Google talks, a lot of people listen. And for anyone that works in the mobile marketing world right now, that is a good thing. Google is doing a tremendous job of promoting the importance of creating a mobile presence in one’s marketing efforts. They recently released a new report that studied mobile adoption across [...]

Is Your Website Ready for the Super Bowl?

Jason Pinto
Posted on in General
According to a new report that was shared by MediaPost, nearly 60% of mobile phone users plan to look at or use their phones during this year’s Super Bowl. As New England Patriots fans, we certainly hope that those folks put down their phones in time to watch our home-team celebrate their victory But the bottom-line [...]

Add Google Analytics Tracking to your Mobile Websites

Jason Pinto
Posted on in News
We are happy to announce that users can now easily insert Google Analytics tracking code into the mobile websites that they’ve built with the iFlyMobi application. How Can You Use This Feature? The process of adding the Google Analytics tracking logic is very simple. First, you will want to find the unique ID that Google [...]

Mobile Comfort

Jason Pinto
Posted on in General
I stumbled upon a few important statistics regarding consumers and mobile devices today. They came from Deloitte’s “State of the Media Democracy” survey. Here are a few of the highlights: While these numbers certainly don’t call for companies to abandon all channels except for mobile, their upward trend points to the fact that people are becoming [...]

Statistics on Smartphone Penetration and Mobile Internet Usage

Jason Pinto
Posted on in News
The folks at Ofcom, a communications regulator from the UK, released its annual Communications Market Report recently. It covers a wide variety of media, but we were certainly most interested in seeing the statistics related to mobile. Below are a few of the points that stood out to us. We hope that you find them helpful as [...]