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Tag Archives:
mobile:
7 Mobile Marketing Statistics To Start Your Day
-$39 billion retail sales will be made on a mobile device this year (eMarketer) -The iPad generates 12% of mobile ad revenue globally ( Opera) -Samsung currently has 27.5% of the smartphone market share; Apple has 8.9% (IDC) -82% of mobile media time is via apps (Smart Insights) -70% of job seekers look for job [...]
Infographic: The Explosion Of Mobile
The following infographic was created by IMGR (Interactive Media in Retail Group), the United Kingdom’s industry association for e-retail. The graphic shows charts and statistics that show the continued growth and upward trending of mobile tech and communications.
Mobile Content – Be A Minimalist
With your mobile website, you should carefully pick and choose what kind of information you provide. It doesn’t matter whether you’re using responsive design or building a separate site — the content on the mobile version has to be tailored specifically to that audience. Remember, your mobile users are typically looking for specific information, not [...]
Mobile Marketing Webinar – 4/10
On Wednesday, April 10, at 1 pm EST, Grow Socially is hosting a webinar entitled “Under the Mobile Umbrella.” Sales Executive Tom Barry and Sales Operations Specialist Katie Sadlier will be talking about all things mobile, and how it can help your business. “This will be a busy 40 minute webinar,” said Katie. “We will be covering many [...]
App Aims To Link Any Car To Your Smartphone
Wish you knew more about fuel efficiency? How about the internal diagnostics of your car? Or, darn it, where did I park? Automatic, a smartphone app, is aiming to give your car a boost in IQ, and help your piece of mind. According to Automatic CEO Thejo Kote in an interview with Forbes, the app [...]
What’s Your Mobile Marketing Personality?
Do you know your mobile marketing personality? Each of the four following personality types has its pros and cons when it comes to mobile marketing efforts. And once you pinpoint which personality type you are (as well as your team members), you may have a better understanding of why your marketing team works as it [...]
Mobile Content and Distribution – What Marketers Need to Know
When it comes to mobile marketing content and distribution, you want to provide a coherent and consistent experience. No matter what the delivery format – be it texts, emails, apps or a mobile website, you want to make sure that you take advantage of the various capabilities that can be found on mobile devices. However, [...]
Palm Of Your Hand: The Mobile Website Revolution
As we lurch ever further into the second decade of the new millennium, our personal lives become more and more dependent on mobile technology – namely our smartphones and tablets. As consumers change, so do the businesses that service them. There has been a consistent uptick in corporate mobile websites over the past few years, however [...]
The Big Game and Mobile Marketing
A recent article on Mobile Marketer offered a fantastic quote on mobile marketing during the Super Bowl. The quote, offered by Dave Martin, senior VP at Ignited, spoke to the importance of continuing a conversation with commercial-watchers during the Big Game. “The second screen strategy can turn a 30-second spot into a five-minute engagement if [...]
Twitter vs. Facebook – The Mobile Marketing Race
In early 2012, both Twitter and Facebook announced their plans for mobile advertising. For Facebook mobile users, that means they will see sponsored ads appearing in their news feeds. And to keep it from looking / feeling too obtrusive, Facebook keeps the ads looking like they fit right in. Giving mobile viewers the ability to [...]