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mobile websites:
5 Steps To Creating An Effective Landing Page
1. Branding While it is important to use consistent branding throughout your website, it is just as important to incorporate your companies branding into your landing pages as well. Using consistent branding in all of your marketing collateral is just as important online as it is in print. By incorporating your branding elements into your [...]
Finding Balance In Mobile Content
Balance. Yin and Yang. Equilibrium. Harmony. Imagine a little scale and on one side are words. The other side contains graphics. Which way is that scale tipping when it comes to your content? Unfortunately there is no magic percentage that you should stick with in order to have your content balanced out “just right.” That [...]
What’s Your Mobile Marketing Personality?
Do you know your mobile marketing personality? Each of the four following personality types has its pros and cons when it comes to mobile marketing efforts. And once you pinpoint which personality type you are (as well as your team members), you may have a better understanding of why your marketing team works as it [...]
Mobile Content and Distribution – What Marketers Need to Know
When it comes to mobile marketing content and distribution, you want to provide a coherent and consistent experience. No matter what the delivery format – be it texts, emails, apps or a mobile website, you want to make sure that you take advantage of the various capabilities that can be found on mobile devices. However, [...]
Palm Of Your Hand: The Mobile Website Revolution
As we lurch ever further into the second decade of the new millennium, our personal lives become more and more dependent on mobile technology – namely our smartphones and tablets. As consumers change, so do the businesses that service them. There has been a consistent uptick in corporate mobile websites over the past few years, however [...]
Using Military Tactics To Win The Mobile Marketing Battle
Does mobile marketing sometimes feel like a constant battle? That wouldn’t be too surprising. You are battling against not only your competition, but against technology, your audience’s expectations and misconceptions and even your own shortcomings. It’s not as easy a situation as being able to pinpoint one “enemy” and then trying to figure out how [...]
Mobile Commerce In 6 Easy Steps
Hard to believe, but the holiday shopping season is upon us once again. This year will be marked by the influence and growth of mobile commerce and its broad acceptance from holiday shoppers. Your company most likely has crafted a marketing plan to capture the attention of your audience. Have you been thinking “mobile-first?” Know [...]
Customize Your Mobile Site
On sales calls, I often get the question, “Can I keep my mobile site in line with my desktop site, in terms of branding?” My answer to that is simple and consistent – don’t fix it if it ain’t broken! Unless you are ready for a total redesign of your website, your branding should be [...]
Webinar Tomorrow- Last Chance To Sign Up!
Tomorrow, I will be hosting a 30 minute webinar on the iFlyMobi product, and how mobile websites can elevate your business at 2 pm, EST. I’ll tell you all you need to know about mobile websites, including: Building Sites Marketing With QR Codes Selling Sites White Label And More! There is still time to sign [...]
MBTA Goes Mobile
Our friends over at Boston Innovation posted an article this week about the Massachusetts Bay Transportation Authority’s (MBTA) plans to adopt mobile ticketing, which will help cut down on lines and waiting. Living here in the Boston area, we have all been subjected to long T lines after various events around town. This advancement aims to [...]