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5 Steps To Creating An Effective Landing Page
1. Branding While it is important to use consistent branding throughout your website, it is just as important to incorporate your companies branding into your landing pages as well. Using consistent branding in all of your marketing collateral is just as important online as it is in print. By incorporating your branding elements into your [...]
Mobile Content – Be A Minimalist
With your mobile website, you should carefully pick and choose what kind of information you provide. It doesn’t matter whether you’re using responsive design or building a separate site — the content on the mobile version has to be tailored specifically to that audience. Remember, your mobile users are typically looking for specific information, not [...]
Finding Balance In Mobile Content
Balance. Yin and Yang. Equilibrium. Harmony. Imagine a little scale and on one side are words. The other side contains graphics. Which way is that scale tipping when it comes to your content? Unfortunately there is no magic percentage that you should stick with in order to have your content balanced out “just right.” That [...]
What’s Your Mobile Marketing Personality?
Do you know your mobile marketing personality? Each of the four following personality types has its pros and cons when it comes to mobile marketing efforts. And once you pinpoint which personality type you are (as well as your team members), you may have a better understanding of why your marketing team works as it [...]
Mobile Content and Distribution – What Marketers Need to Know
When it comes to mobile marketing content and distribution, you want to provide a coherent and consistent experience. No matter what the delivery format – be it texts, emails, apps or a mobile website, you want to make sure that you take advantage of the various capabilities that can be found on mobile devices. However, [...]
Palm Of Your Hand: The Mobile Website Revolution
As we lurch ever further into the second decade of the new millennium, our personal lives become more and more dependent on mobile technology – namely our smartphones and tablets. As consumers change, so do the businesses that service them. There has been a consistent uptick in corporate mobile websites over the past few years, however [...]
The Big Game and Mobile Marketing
A recent article on Mobile Marketer offered a fantastic quote on mobile marketing during the Super Bowl. The quote, offered by Dave Martin, senior VP at Ignited, spoke to the importance of continuing a conversation with commercial-watchers during the Big Game. “The second screen strategy can turn a 30-second spot into a five-minute engagement if [...]
Twitter vs. Facebook – The Mobile Marketing Race
In early 2012, both Twitter and Facebook announced their plans for mobile advertising. For Facebook mobile users, that means they will see sponsored ads appearing in their news feeds. And to keep it from looking / feeling too obtrusive, Facebook keeps the ads looking like they fit right in. Giving mobile viewers the ability to [...]
Mobile Payment Technology Showdown
Square revolutionized the way consumers shop and interact with businesses by introducing a new technology for mobile payments. This little device plugs right into a mobile device and is accompanied by an app that allows transactions to happen at the point of purchase with a credit card. Some other brands have also entered the mobile [...]
Using Military Tactics To Win The Mobile Marketing Battle
Does mobile marketing sometimes feel like a constant battle? That wouldn’t be too surprising. You are battling against not only your competition, but against technology, your audience’s expectations and misconceptions and even your own shortcomings. It’s not as easy a situation as being able to pinpoint one “enemy” and then trying to figure out how [...]