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5 Steps To Creating An Effective Landing Page
1. Branding While it is important to use consistent branding throughout your website, it is just as important to incorporate your companies branding into your landing pages as well. Using consistent branding in all of your marketing collateral is just as important online as it is in print. By incorporating your branding elements into your [...]
7 Mobile Marketing Statistics To Start Your Day
-$39 billion retail sales will be made on a mobile device this year (eMarketer) -The iPad generates 12% of mobile ad revenue globally ( Opera) -Samsung currently has 27.5% of the smartphone market share; Apple has 8.9% (IDC) -82% of mobile media time is via apps (Smart Insights) -70% of job seekers look for job [...]
Infographic: The Explosion Of Mobile
The following infographic was created by IMGR (Interactive Media in Retail Group), the United Kingdom’s industry association for e-retail. The graphic shows charts and statistics that show the continued growth and upward trending of mobile tech and communications.
Mobile Content – Be A Minimalist
With your mobile website, you should carefully pick and choose what kind of information you provide. It doesn’t matter whether you’re using responsive design or building a separate site — the content on the mobile version has to be tailored specifically to that audience. Remember, your mobile users are typically looking for specific information, not [...]
The Internet In Our Pockets
The following is an excerpt from my new book, “Untethered Marketing: The Role Of The Cloud And Mobile Communication.” The internet changed the balance of power between business and consumers. Consumers now have instantaneous access to a wealth of information, and they are increasingly choosing when, where and how to receive that information – or [...]
Mobile Marketing Webinar – 4/10
On Wednesday, April 10, at 1 pm EST, Grow Socially is hosting a webinar entitled “Under the Mobile Umbrella.” Sales Executive Tom Barry and Sales Operations Specialist Katie Sadlier will be talking about all things mobile, and how it can help your business. “This will be a busy 40 minute webinar,” said Katie. “We will be covering many [...]
Infographic: Consumer Attitudes Towards SMS Marketing
This infographic was created by TextMarketer, a mobile marketing company in the United Kingdom. The graphic shows consumer attitudes towards SMS marketing and texting with business in general. It was originally posted here. Source: Text Marketer Bulk SMS Services
A Brief Look At NFC
What Is NFC? NFC stands for Near Field Communication and the short answer would be that NFC identifies us. It allows smartphones to be identified and it establishes a radio communication. Think short range wireless RFID technology. You may have heard of NFC and its ability to make mobile payments easy. Account information is stored [...]
App Aims To Link Any Car To Your Smartphone
Wish you knew more about fuel efficiency? How about the internal diagnostics of your car? Or, darn it, where did I park? Automatic, a smartphone app, is aiming to give your car a boost in IQ, and help your piece of mind. According to Automatic CEO Thejo Kote in an interview with Forbes, the app [...]
Ready To Untether Your Business?
Our CEO, John Foley, Jr., has published his third book, “Untethered Marketing: The Role Of The Cloud And Mobile Communications.” As you can see, John is thrilled to have penned this book, and he is even more excited that they will officially be going on sale next week! Check back next week for information [...]