Category Archives:

General:

Smartphones and Retail Stores

Jason Pinto
Posted on in General, Inspiration
MarketingCharts.com recently published a helpful chart on how smartphones are being used before someone enters a store to make a purchase. If you are looking for ways to engage with the mobile audience and increase retail sales, perhaps these results may provide a bit of inspiration: Click here to read the full article >>

Three Basic Steps to Get Your Mobile Strategy Going

Jason Pinto
Posted on in General, Inspiration
Seemingly each day, there is a new survey, study, or report released that helps to drive home an important point — people are using their mobile phones to search, find, consume, and buy. While the numbers and charts can be inspiring, they can also be intimidating! If you are currently the owner of a lot [...]

Mobile Websites and the Power Of Now

Jason Pinto
Posted on in General, Inspiration
Ryan McAbee of @mBossed fame wrote an excellent article recent on the growing importance of the mobile web. In fact, one of his quotes really does an excellent job of driving home the point to businesses: “There is a growing mob that is armed with the immediacy of the mobile web”. If you are looking [...]

The Growing World of Mobile Commerce

Jason Pinto
Posted on in General
Among the statistics, there is one heck of a powerful quote in this recent article from The Retail Gazette. It reads: “We are entering into an age of ME-commerce; a shopping revolution where the consumer now has the power to dictate to retailers where, when and how they want to shop and interact.” If you [...]

[Book] The Third Screen: Marketing to Your Customers in a World Gone Mobile

Jason Pinto
Posted on in General, Inspiration
For anyone involved in the world of mobile marketing, there is a book coming out in a couple of weeks that you may be interested in. On May 16th, Chuck Martin‘s book The Third Screen: Marketing to Your Customers in a World Gone Mobile will be released. We have not seen an advance copy. But [...]

QR Codes in South Korea

Jason Pinto
Posted on in General, Inspiration
Christopher Penn recently published a fascinating recap of his recent trip to South Korea. We loved reading the stories of the palace guard and the Dunkin’ Donuts and the amazing lack of litter. Oh… and we certainly shouted for joy when we read this: “QR codes are EVERYWHERE. From coffee cups to store shelves, there [...]

MFSA Annual Conference – Interactive Brochure

Jason Pinto
Posted on in General, Inspiration
From June 15th through the 18th, many folks in the mailing, printing, and fulfillment industries will gather in Colorado for the Mailing & Fulfillment Services Association (MFSA) Annual Conference. (We are happy to report that interlinkONE will be attending and exhibiting at this conference.) One of the items that MFSA is using in their promotion [...]

QR Codes on Real Estate Signs

John Foley, Jr.
Posted on in General, Inspiration
As a life-long resident of Wilmington, MA, I must say that I am quite excited to see more and more local businesses using QR Codes. Mary Giroux has been doing it for more than a few months now! She is incorporating QR Codes on her signs and other printed materials. The QR Codes point to [...]

Shopping and Mobile Are Walking Hand-in-Hand

Jason Pinto
Posted on in General
“Mobile commerce is coming.” You’re hearing that phrase a lot lately, right? Well, it probably needs to be adjusted. The phrase should say, “Mobile commerce is here. And it’s going to keep getting bigger.” According to a recent report from Leo Burnett, 50% of U.S. mobile phone owners use their devices to shop online or [...]

[Video] How to Bring Your Website to a Mobile Phone

John Foley, Jr.
Posted on in General, News
When it comes to the printing industry, What They Think pulls out all of the stops to help printers grow their business. Their reporters and columnists provide important news and commentary on a daily basis. They run webinars frequently that cover a wide variety of topics. They also do an excellent job of spreading relevant [...]