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[Webinar] Print, Mail, Mobile: Understanding QR Codes

Jason Pinto
Posted on in General
Thank you to everyone that registered for and attended our June 22nd webinar, “Print, Mail, & Mobile: Understanding QR Codes”. In case you missed it, or would simply like to check out the slides again, we’ve posted the content online.  We hope that you find it helpful! Webinar, June 22nd 2011: Print, Mail, & Mobile: Understanding QR [...]

The Consumption of Mobile Data

Jason Pinto
Posted on in General, Inspiration
While many people certainly agree with statistics that point to the growing number of smartphone owners, there is another statistic that is just as important.  That revolves around how much data people are consuming with their mobile phones. MarketingCharts.com recently published an excellent chart that helps to illustrate those numbers: Over the past year, the [...]

The Center of the Mobile Experience

Jason Pinto
Posted on in General
Mobile Commerce Daily recently published an excellent article based on discussions being presented at the 2011 Mobile Marketing Forum. One of my favorite points in the article came from Margita Labhard of Best Buy. Here’s the quote, “The customer is at the center and if we don’t create a compelling experience, we’ll be behind.“ Each day, [...]

[Video] Best Practices for QR Codes

John Foley, Jr.
Posted on in General
Many companies are starting to implement QR Codes thanks to the USPS’ summer discount. Will this increased activity prove to be beneficial for marketers, printers, mailers and the recipients? The answer can be Yes… However, best practices for implementing QR Codes into print and mail efforts must be followed. In this video with What They [...]

Growing Opportunity for Service Providers

Jason Pinto
Posted on in General
A lot of folks use iFlyMobi to create mobile websites for their own company’s efforts. However, there are also a lot of print, mail, and marketing services providers that are using the tool to help their clients better reach their mobile audience. For those service providers, the opportunities to offer mobile websites is growing quickly. [...]

What Can You Learn from a QR Code?

Jason Pinto
Posted on in General
Is a QR Code simply a tool that helps people jump from a printed piece of material to the web? Or can it actually provide valuable insight to a marketing department? The answer to that second question does not have so much to do with technology. There are absolutely affordable applications that can help someone [...]

Watching: Google Wallet

Jason Pinto
Posted on in General
The thought of mobile payments may be scary to some. In a lot of cases, it’s because people may not completely understand what the process will actually be like. If so, I’d highly encourage you to find a local Starbucks, set up their app on your smartphone, and go pay for a coffee with your [...]

QR Code Preso at BlogWorld NYC

Jason Pinto
Posted on in General
This week, I had the chance to speak at the BlogWorld Conference in New York City. I had an absolute blast! And, I learned quite a bit I’d like to thank the conference organizers for choosing me to speak at one of the sessions. I’d also really like to thank everyone that attended my session! [...]

Has Mobile Changed Your Email Strategy?

Jason Pinto
Posted on in General
One of the most popular news stories in the world of mobile recently has to do with the tremendous increase of people that read email on their mobile devices. DMNews provides a nice recap of the study here. But here is the statistic that should make marketers from organizations of all shapes and sizes take [...]

Mobile, Local, and a Cup of Coffee

Jason Pinto
Posted on in General
All Things Digital recently published a very timely article on the growth of mobile. Is mobile translating to actual sales now? And what does that project to in the future? This article helps to answer both of those questions. It discusses how mobile is affecting Groupon’s business and it also provides statistics on Starbucks’ usage [...]