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What Can You Learn from a QR Code?
Is a QR Code simply a tool that helps people jump from a printed piece of material to the web? Or can it actually provide valuable insight to a marketing department? The answer to that second question does not have so much to do with technology. There are absolutely affordable applications that can help someone [...]
Watching: Google Wallet
The thought of mobile payments may be scary to some. In a lot of cases, it’s because people may not completely understand what the process will actually be like. If so, I’d highly encourage you to find a local Starbucks, set up their app on your smartphone, and go pay for a coffee with your [...]
QR Code Preso at BlogWorld NYC
This week, I had the chance to speak at the BlogWorld Conference in New York City. I had an absolute blast! And, I learned quite a bit I’d like to thank the conference organizers for choosing me to speak at one of the sessions. I’d also really like to thank everyone that attended my session! [...]
Has Mobile Changed Your Email Strategy?
One of the most popular news stories in the world of mobile recently has to do with the tremendous increase of people that read email on their mobile devices. DMNews provides a nice recap of the study here. But here is the statistic that should make marketers from organizations of all shapes and sizes take [...]
Mobile, Local, and a Cup of Coffee
All Things Digital recently published a very timely article on the growth of mobile. Is mobile translating to actual sales now? And what does that project to in the future? This article helps to answer both of those questions. It discusses how mobile is affecting Groupon’s business and it also provides statistics on Starbucks’ usage [...]
Smartphones and Retail Stores
MarketingCharts.com recently published a helpful chart on how smartphones are being used before someone enters a store to make a purchase. If you are looking for ways to engage with the mobile audience and increase retail sales, perhaps these results may provide a bit of inspiration: Click here to read the full article >>
Three Basic Steps to Get Your Mobile Strategy Going
Seemingly each day, there is a new survey, study, or report released that helps to drive home an important point — people are using their mobile phones to search, find, consume, and buy. While the numbers and charts can be inspiring, they can also be intimidating! If you are currently the owner of a lot [...]
Mobile Websites and the Power Of Now
Ryan McAbee of @mBossed fame wrote an excellent article recent on the growing importance of the mobile web. In fact, one of his quotes really does an excellent job of driving home the point to businesses: “There is a growing mob that is armed with the immediacy of the mobile web”. If you are looking [...]
The Growing World of Mobile Commerce
Among the statistics, there is one heck of a powerful quote in this recent article from The Retail Gazette. It reads: “We are entering into an age of ME-commerce; a shopping revolution where the consumer now has the power to dictate to retailers where, when and how they want to shop and interact.” If you [...]
[Book] The Third Screen: Marketing to Your Customers in a World Gone Mobile
For anyone involved in the world of mobile marketing, there is a book coming out in a couple of weeks that you may be interested in. On May 16th, Chuck Martin‘s book The Third Screen: Marketing to Your Customers in a World Gone Mobile will be released. We have not seen an advance copy. But [...]