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How to Be a Good Client on a New Website Project
If you are working on a new site project and want it to go like clockwork, here are two critical questions I’ll try to help you answer: 1. What can I do, as a client, to get the best, highest quality website possible? 2. What can I do, as a client, to make the project [...]
5 Steps To Creating An Effective Landing Page
1. Branding While it is important to use consistent branding throughout your website, it is just as important to incorporate your companies branding into your landing pages as well. Using consistent branding in all of your marketing collateral is just as important online as it is in print. By incorporating your branding elements into your [...]
Infographic: The Explosion Of Mobile
The following infographic was created by IMGR (Interactive Media in Retail Group), the United Kingdom’s industry association for e-retail. The graphic shows charts and statistics that show the continued growth and upward trending of mobile tech and communications.
Mobile Content – Be A Minimalist
With your mobile website, you should carefully pick and choose what kind of information you provide. It doesn’t matter whether you’re using responsive design or building a separate site — the content on the mobile version has to be tailored specifically to that audience. Remember, your mobile users are typically looking for specific information, not [...]
The Internet In Our Pockets
The following is an excerpt from my new book, “Untethered Marketing: The Role Of The Cloud And Mobile Communication.” The internet changed the balance of power between business and consumers. Consumers now have instantaneous access to a wealth of information, and they are increasingly choosing when, where and how to receive that information – or [...]
Infographic: Consumer Attitudes Towards SMS Marketing
This infographic was created by TextMarketer, a mobile marketing company in the United Kingdom. The graphic shows consumer attitudes towards SMS marketing and texting with business in general. It was originally posted here. Source: Text Marketer Bulk SMS Services
A Brief Look At NFC
What Is NFC? NFC stands for Near Field Communication and the short answer would be that NFC identifies us. It allows smartphones to be identified and it establishes a radio communication. Think short range wireless RFID technology. You may have heard of NFC and its ability to make mobile payments easy. Account information is stored [...]
Mobile Content and Distribution – What Marketers Need to Know
When it comes to mobile marketing content and distribution, you want to provide a coherent and consistent experience. No matter what the delivery format – be it texts, emails, apps or a mobile website, you want to make sure that you take advantage of the various capabilities that can be found on mobile devices. However, [...]
Palm Of Your Hand: The Mobile Website Revolution
As we lurch ever further into the second decade of the new millennium, our personal lives become more and more dependent on mobile technology – namely our smartphones and tablets. As consumers change, so do the businesses that service them. There has been a consistent uptick in corporate mobile websites over the past few years, however [...]
Using Military Tactics To Win The Mobile Marketing Battle
Does mobile marketing sometimes feel like a constant battle? That wouldn’t be too surprising. You are battling against not only your competition, but against technology, your audience’s expectations and misconceptions and even your own shortcomings. It’s not as easy a situation as being able to pinpoint one “enemy” and then trying to figure out how [...]