A study from comScore, published here on November 5, says that smartphone penetration has reached 51% of the market. Depending on demographics, this is somewhat of an imperfect number. Nonetheless, it is still important.
More than half of our cell phones are of the smart variety.
And most of those are Android. According to the article:
“On a worldwide basis, Android owns over 75% of the market in recently purchased smartphones. According to comScore, the U.S. picture is less lopsided. Google has a 52.5% share as of September, compared to Apple’s 34.3%. RIM’s nosedive continues predictably with a 8.4% share (-2.3 point in a quarter). And Microsoft’s costly charge into the mobile market continues to underwhelm, with a 3.6% share.”
The article goes on to say that over 75% of all Americans are using SMS, 54% use apps and 52% use a mobile browser. Mobile social networking is at just about 40%. These numbers are very impressive, and need to be heeded by marketers.
How does your business plan on reaching this massive population?
Do you want to learn more about how you can reach this rapidly growing mobile audience? Register for our webinar on 11/15 - John Foley and Tom Barry will be discussing how to create, manage and sell mobile websites for your business and your clients. It’s free and is only 30 minutes long, but could be the key to your business succeeding in the mobile sphere.