While it is important to use consistent branding throughout your website, it is just as important to incorporate your companies branding into your landing pages as well.
Using consistent branding in all of your marketing collateral is just as important online as it is in print. By incorporating your branding elements into your landing pages, your users will be able to easily identify that they are viewing another piece of your marketing collateral.
When building your landing page, creating the proper message is the main goal in order to provide your audience with key information.
In order to allow your audience to digest the information quickly and easily, it is key to develop your copy in short paragraphs and or bulleted lists. By condensing the information, your audience will be able to understand the information you have provided them with along with the ability to
3. Questions and Contact Information
Asking the proper questions is key to an effective landing page. While the purpose of a landing is to request information, it is vital to ask only the questions, which are necessary.
By asking a limited number of the right questions, it will create the potential for more people to fill out and complete your form, which will provide you with the proper information that you are seeking to gain. Also, while asking the proper questions is important, it is also key to only ask the necessary contact fields for the same reasons.
4. Images and Videos
Another way to break up the copy on a landing page is to incorporate images and videos. By using these design elements, it will allow you to use less text to get your message across. Also, by incorporating images and videos into your landing pages, you will also be able to create a dynamic and visually appealing layout for your landing page.
5. Submit Button
The main goal of a landing page is to have your audience members complete the form. However, once someone clicks submit, it is important that it is not the end of the interaction. As a result, it is key to include teasers of information to additional resources and information about other services that your company can offer your users.