Creating blog titles that to fit in eight words or less can be as challenging as coming up with a lead paragraph — or solving a Rubix Cube. And much like one-liners guys try on ladies in a bar, a blog title will only work well if it’s creative enough. And it doesn’t hurt to have at least an idea of who you’re trying to entice. That goes for both creating blog titles and hitting on ladies in the bar.
Pro Blogger says that, on average, eight out of 10 readers will read a blog post title, while less than three out of that same group will actually read the article. So, how do you get that your blog to receive that special attention? Actually, there are a few ways:
Keep it short and simple
Your blog title shouldn’t be a sentence long. In fact, it doesn’t have to be a complete sentence. When you write out a title, try and rewrite it even shorter. Sometimes, even one word is enough.
Seriously, roam the halls of college educational buildings, and more than likely, you’ll see at least one flier pinned to a cork board with the word “SEX” emblazoned in big, bold letters, only to find out that it’s just a car wash fundraiser for Kappa Phi Omega. But it got your attention, didn’t it?
Also remember to use good grammar, unless, of course, you’re being deliberate about it. “I ain’t scared of no ghost,” is acceptable as long as you’re somehow relating to the classic “Ghostbusters” movie.
Pro Blogger does point out an important point to not use special characters such as, “@” or “&,” as they can mess with your URL and HTML code. To understand your webpage and HTML code a little better, and learn how or when to use special characters, sites such as MyHosting.com provides answers to how to create a website, utilize Windows hosting and more.
Make the juicy part of the blog part of title
Everyone loves to say quotes from movies. Usually, they are from one of the best scenes in that particular movie. The same can be said for blogs and blog titles. Newspaper journalists use this tactic all the time, taking the juiciest quote or factoid or part of an article, and reshaping it into a headline.
The trick here is to be compelling. As Poynter’s states, what will the story do for the reader? The story could be about a prominent figure retiring or one who has recently died. The blog title could be part of a quote the person once said, or a connection to a brief mention of the person’s beloved dog that is towards the bottom of the story.
The point is to capture readers’ imagination or tweak their interest with a title that argues a topic, makes them stop and wonder more about what you mean, or simply hook them in with a quirky, yet relatable, title that mentions the point of your blog.
Putting numbers in titles, says Poynter, is also another way to make clicking on your blog title irresistible to readers. The whole “5 Things You Can Learn”-type of title promises readers your blog will be concise and consistent to your point, and may even tip them that this will not be a long, drawn-out dissertation or rambling rant about the particular topic.
Read other blogs for inspiration
All too often, a writer can get writer’s block, and it can happen when just figuring out a title for a blog. When you can’t settle on one title, or if you struggle to even get the first word down, take a break, and just find other blogs to read. Sometimes, seeing how others have angled their titles will help you look at your blog title in a different way or angle.
There’s no better place to look at effective blogs than to read the best. Check out Time Tech’s list of last year’s top 25 blogs that might let you be able to bust through that writer’s block.