With more and more people having smart phones, or essentially little, powerful computers, in their pockets and dominating their attention these days, it only makes sense that companies large and small would begin to target these devices for marketing campaigns. These mobile marketing campaigns are a new focus in the marketing business, but they are already proving quite successful. QR codes bursted onto the tech scene a few years ago and have only grown in popularity since, slowly but surely integrating into how we choose to view adds, promotions and various other messages from all the marketers out there who want a piece of our attention. However, there is more to a successful mobile marketing campaign than simply linking a site to a QR code. Below are some steps for setting up a successful mobile marketing campaign.
Have Objectives and Rules
Before any technical application is done for your mobile marketing campaign, define the campaign’s objectives and rules. Will this be a contest? Will coupons or prizes be awarded? How many new registrations or mobile opt-ins is the campaign aiming for? All of these things need to be considered and settled upon. There also need to be official rules, legal compliance, alternative means of entry other than the mobile marketing campaign and age verification, if necessary.
Create an Opt-In / Opt-Out Feature
This is critical to any successful mobile marketing campaign as it allows new users to connect with your company or brand. It also builds trust with current contacts.
Tracking how many people use the QR code or visit the mobile marketing landing page is obviously critical, but one of the other important pieces of meta data that should be tracked is how long they stay on that landing page. That often means more than high numbers on the page itself.
How’s the Creativity?
If you’re not smart or funny or unique in some way, your mobile marketing campaign probably won’t be terribly sticky or popular. There are more and more of these out there, so the better the creative is executed, the more successful the campaign usually is.