MBTA Goes Mobile

Lou Cimaglia
Posted on in News

Our friends over at Boston Innovation posted an article this week about the Massachusetts Bay Transportation Authority’s (MBTA) plans to adopt mobile ticketing, which will help cut down on lines and waiting.

Living here in the Boston area, we have all been subjected to long T lines after various events around town. This advancement aims to eliminate that.

According to the MBTA website, “…customers on four MBTA Commuter Rail Lines, north and west of Boston, will be able to use their smartphones instead of paper tickets to ride the train. Under this first-in the nation mobile ticketing program, customers will be able to purchase tickets and passes using the MBTA mTicket app for iPhone and Android devices wherever they are. The tickets are displayed on the phone’s screen as a digital ‘flash pass’ or encrypted barcode. The system uses the JustRide mobile ticketing platform from Masabi US Ltd.”

 

Study: Smartphone Penetration Hits 51%

Lou Cimaglia
Posted on in News
Smartphone

A study from comScore, published here on November 5, says that smartphone penetration has reached 51% of the market. Depending on demographics, this is somewhat of an imperfect number. Nonetheless, it is still important.

More than half of our cell phones are of the smart variety.

And most of those are Android. According to the article:

“On a worldwide basis, Android owns over 75% of the market in recently purchased smartphones. According to comScore, the U.S. picture is less lopsided. Google has a 52.5% share as of September, compared to Apple’s 34.3%. RIM’s nosedive continues predictably with a 8.4% share (-2.3 point in a quarter). And Microsoft’s costly charge into the mobile market continues to underwhelm, with a 3.6% share.”

The article goes on to say that over 75% of all Americans are using SMS, 54% use apps and 52% use a mobile browser.  Mobile social networking is at just about 40%. These numbers are very impressive, and need to be heeded by marketers.

How does your business plan on reaching this massive population?

Do you want to learn more about how you can reach this rapidly growing mobile audience? Register for our webinar on 11/15 - John Foley and Tom Barry will be discussing how to create, manage and sell mobile websites for your business and your clients. It’s free and is only 30 minutes long, but could be the key to your business succeeding in the mobile sphere.

11/15 Webinar Announcement: iFlyMobi Product Demo

Lou Cimaglia
Posted on in News
iFlyMobi

On November 15, at 2:00 pm EST, Tom Barry will be hosting a 30-minute webinar on iFlyMobi product demonstration.

“This product demo webinar will be focused on educating our audience on best practices and ways to use iFlyMobi and QReate and Track to make the most of your mobile marketing experience,” said Tom.

“We will cover everything from building mobile websites to selling them, as well as using QR codes to enrich your marketing efforts.”

Click Here To Register

This will be the first installment of a monthly webinar series on interlinkONE and Grow Socially updates that can help grow your business.

The third Thursday of every month will feature a product demonstration on one of the interlinkONE  and Grow Socially family’s many marketing tools.

The first Monday of every month will feature discussions on new marketing topics such as mobile, social media, QR codes, and much, much more.

 

Holiday Shopping Predictions

Lou Cimaglia
Posted on in Inspiration
Gift

With Halloween now behind us, the unofficial beginning of the holiday shopping season is underway.

A post on internetretailer.com has outlined some of the trends they predict to see this holiday season. Many of the numbers are going to see considerable jumps this year as a result of the more widespread usage of smartphones and other mobile devices.

The article refers to these types of shoppers as having an “omnichannel” presence. These shoppers, “who plan to use computers, mobile devices and stores to complete purchases, will spend $600 for gifts on average, about 71% more than store-only shoppers, who will spend $350.”

The article goes on to illustrate a direct correlation between mobile consumers and higher amounts of money spent on gifts. Additionally, 67% of shoppers will research products online before making a purchase.

63% of shoppers expect to spend more this year than last.

To all those businesses out there, this should be a catalyst for mobile change. Is your site mobile-optimized? Equipped with e-commerce capabilities?

Now is the time to prepare! Come Black Friday, shoppers will be out in full force. And it will be their smartphones that are leading the way.

Your company can reach these mobile audiences. This is how.

 

Photo Credit

 

Is Your Business Card Memorable?

Katie Sadlier
Posted on in Inspiration
iFlyMobi Card

When you leave your office to attend a speaking engagement, networking event, conference/trade show, business meeting, or anything of the like, what do you always make sure to bring with you?

Unless you are Brad Pitt, who could never be mistaken or easily forgotten, your answer would most certainly be, “My business cards.” Business cards are arguably the most widely used marketing tool. They are fairly inexpensive to produce, very easy to stick in your pocket, and commonly accepted by the public as a non-intrusive form of marketing.

But what makes your business card stand out from the pack?

Let us say that you have invested the time to ensure that your business cards have a great design and color scheme, include an image of you, present all of your contact information, and include all of your social media links. This, unfortunately for you, no longer distinguishes you from the competition like it may have in the past. There is still hope though! Early adopters are now pushing the envelope by creating and incorporating an online business card into their hard-copy business cards.

Creating an online business card is a simple and speedy process, but one that shows a certain level of innovation on your part. iFlyMobi makes it very easy to have a mobile presence integrated with your traditional business card. Our program allows for you to generate a customized QR code that redirects to your mobile business card upon scanning.

Your mobile-optimized card can contain your picture, contact information, social networks, click-to-call phone number, a biography filled with text, videos and pictures, and much more. Your prospects may receive countless paper business cards, but they won’t have many of those cards right on their smartphone.

Interested in learning more about a mobile business card? Find out how we can help you TODAY!

And be sure to follow iFlyMobi on Twitter for more updates from the world of mobile technology.

Customer Tip: View Page-Level Detail in Mobile Website Reports

Michelle
Posted on in General

When it comes to a company’s mobile website, it certainly makes sense that there would be less pages than in a traditional, desktop-based website.

However, that does not mean that standard website reporting analysis should not be done.

It’s very important to recognize which Pages are attracting traffic and which path visitors are taking when they are on your mobile website.

To help make it easy for our customers to do this, we provide a couple of key options.

One option is to easily integrate Google Analytics tracking on your mobile website.

But users can also get this valuable data from right within the iFlyMobi application.

Accessing Page-Level Data in Our Reports

If you’d like to see which Pages are being visited within your mobile website, simply follow the instructions below:

  • Log-in to the iFlyMobi Application.
  • Click on the “My Websites” button.
  • To the right of each Website that is listed, you will see a set of buttons. Click the “View” button that is under the “Reports” column.
  • You will initially see the “Report Dashboard”. Click the “View” button one of the available time-periods. (Screenshot below)iFlyMobi application screenshot: Report Dashboard: Click the View button to drill-down to see page-level data.
  • On that report, you will see a list of all hits to your mobile website. In addition to seeing information such as the Date/Time of the hit, you will also see the Page Name that was viewed. iFlyMobi application: Screenshot of Report Showing Page-Level Hits for mobile websites

Moving Forward

We certainly will continue to develop and release further enhancements to our reporting functionality.

In order to further analyze the website traffic data that you currently have access to, you may find that it’s beneficial to Export the results.

Then, in a program such as Excel, you can create and run formulas that may help you to generate summaries by page, or perhaps to uncover trends.

We hope that you find this feature helpful as you look for ways to best reach the growing mobile audience.

If you have any questions, please contact our team today!

 

Easily Add a Map to Your Mobile Website

Michelle
Posted on in News

Image from Compfight: Driver is lost and looking at a map -- but nowadays, they'll be looking for help on your mobile website!

Imagine for a second that you’re looking for a restaurant this weekend. You’re meeting important people there at a very specific time.

But the problem is this — you can’t find where it is. You’re walking or driving around aimlessly. There doesn’t seem to be a great option on the street to ask someone for  help.

What do you do?

Well, for most of us, we now turn to our smartphones. Perhaps we Google the name of the restaurant and click on their mobile site. Do we find what we’re looking for (A map? Directions?) as quickly as possible?

Time to Turn the Tables

Let’s say that your the one that owns the restaurant. Does your mobile website make it easy for people to  find what they need?

Well, if you’re using the iFlyMobi application to build your mobile website, it’s now easier than ever to make a Map and Directions accessible.

Via the option buttons available in our “Add New Content” section, users now easily utilize the Google Map feature.

Below is a screenshot from our system:

iFlyMobi application screenshot - Easily add a map to your mobile website

Simply drag and position where you’d like the Map to appear on your mobile website. Then, input the address and hit the “Update Block” button.

The iFlyMobi application will do the rest of the work for you! It will draw a map icon that links directly to the Map application on the person’s phone. This way, they can quickly access the directions that they need at exactly the right time.

If you have any questions about this feature, please feel free to contact our team!

Photo Credit

Succeed with Mobile at Graph Expo

Jason Pinto
Posted on in General, News

From October 7th through the 10th, we will be exhibiting at the Graph Expo conference in Chicago.

In the video below, our sales executive Katie Sadlier discusses some of the items that we’ll be demonstrating at the show:

If you’d like to learn how the iFlyMobi product can help you to grow your business, then please visit us at Booth 1071 in the Marketing Pavilion.

Attendees will have the chance to get an in-depth look at our White Label Program, our easy-to-use interface for building mobile websites, our mobile Form/Survey builder, and more!

We hope to see you in Chicago!

 

Graph Expo Interview with Katie Sadlier

Michelle
Posted on in General

We are getting closer to Graph Expo, and our attending team members are getting ready to head off to the big show! In the midst of preparing for the event, our Sales Operations Specialist, Katie Sadlier, was able to take some time to discuss what attendees can expect to learn at the Grow Socially and interlinkONE booths (#1071 & #1072!).

Take a look at what she had to say!

Whitney: This will be your first Graph Expo, what are you most looking forward to? What type of questions will attendees be able to ask you?

Katie: I am mostly looking forward to the people I will meet, both our customers as well as colleagues. We have national and international customers whom I have never spoken with in person. It will be great to meet these individuals as well as form relationships with and learn from others in the industry.

W: Our CMO, Jason Pinto, is speaking on “5 Ways to Generate More Leads from your Website” at Graph Expo. How can QR Codes and mobile websites generate leads, specifically with iFlyMobi and QReate and Track?

K: That is a great question! There are countless ways to use QR Codes creatively. Using applications, such as QReate & Track and iFlyMobi, to create QR Codes, is a great way to draw in leads before, during, and after a show. Prior to a show, you could send out an email blast or postcard containing a QR Code that points to information on events you will be hosting at the show, sessions you will be speaking at, where your booth will be located, etc. All of this information will help people to know of the various opportunities to connect with you and learn about your services and offerings.

During a show, you could have QR Codes posted on the collateral you are handing out, on your booth display, around the show’s facility, on your business cards, etc. These Codes could point to an iPad giveaway, a series of scavenger hunt clues, or something that points back to your booth. The intent of the QR Code should be to draw people to your booth and initiate conversation with you.

After a show, you could follow up with people you met by sending them an email blast, thank you card, quick note, or anything else that could contain a QR Code. This QR Code could point to a video where you say, “Thank you for stopping by our booth,” and explain the different ways they can stay in touch with you. Anyone who has attended a show, such as Graph Expo, will have met hundreds of people. What better way to make yourself stick out among those hundreds of faces, then to remind the person of whose face goes with your business card?

W: Those are some great ideas, and I’m sure the marketing opportunities will continue to grow and change as technology updates occur. Speaking of updates, we have seen many new features from iFlyMobi lately, could you tell us about them?

K: Absolutely! A lot of the enhancement ideas we receive for iFlyMobi and QReate & Track come directly from our customers and potential customers. We pride ourselves on always striving to improve our offerings and add more value for our customers. One of our most recent enhancements in QReate & Track includes a mapping of where all code scans occur geographically. This new feature adds value to the analytics we offer by providing our customers, and their customers, with a visual representation into the scope of their efforts. Another major feature released in iFlyMobi is our drag-and-drop functionality. This new feature gives our users more control and ease of use when creating content in iFlyMobi.

Here are some of our latest enhancements:

W: Thanks for sharing those updates! Our CEO, John Foley, is speaking on “Content Anywhere, Implementing a Cross Media Strategy” at Graph Expo. How can businesses integrate mobile channels in a cross media strategy?

K: There are many ways for businesses to incorporate mobile channels into their cross media strategies. The traditional cross media channels include things such as direct mail, email blasts, landing pages, and PURLs. Mobile channels could include things such as SMS, QR Codes, and NFC. With the ever growing mobile audience it is important to include mobile channels in your marketing mix. For example, you might combine a traditional media, such as a poster, with a mobile media, such as a QR Code.

The key to using mobile medias is to ensure that your audience has a streamlined way to respond to your call to action in the moment. In the example above, your poster might read “Scan this Code to receive a coupon!” When someone scans the QR Code, you would want the coupon to display properly on their mobile device. Using tools such as iFlyMobi, creating mobile content is very easy. As another example, let us say that instead of a coupon, your QR Code points to a landing page where someone can enter their email address to win a prize. Same rules apply! You want to ensure that the landing page is optimized for use on a mobile device, and like all marketing channels, you want to ensure that you are providing your audience with an incentive to respond to your call to action.

W: If Graph Expo attendees and vendors wanted to do a last-minute mobile marketing and sales campaign for the event, what could they do?

K: It is never too late to incorporate mobile channels into your marketing plan! Some ideas for doing so could include making QR Code buttons for your employees to wear. These buttons could point to each employees’ online business cards. A second idea could be to place an 8” x 11”sign (or larger), containing a friendly URL or QR Code, on the table at your booth. When someone scans the Code or visits the friendly URL, they would be brought to a mobile optimized landing page where they could enter to win a prize. A third idea could be to hand out fliers with a mobile contest on them. For example, the flier could list individuals from your company that they must find and take a picture with on their mobile device. They would then need to tweet the pictures to your company page, with the Graph Expo hashtag included, and the person with the most tweeted pictures would win a prize after the show.

If you have questions for Katie, give her a call at 978-694-9992 or send her a note!

List of Our 2012 Graph Expo Speaking Engagements
3 Tips for How to Make the Most of Your Tradeshow
5 Website Necessities

 

Early Reviews of the iPhone 5

Lou Cimaglia
Posted on in News
iPhone5

Everyone is weighing in on the new iPhone 5 these days after its recent release. We have scoured the internet looking for all of the opinions on the shiniest smartphone on the market – here is a compilation of some of the best.

Appearance

“This is not a phone you will want to put a case on. Okay, yes, many people will understandably want to protect their new phones from scratches and nicks. But this is a device you want to keep bare so that its beautiful aluminum and glass body is visible.”

ABC News – Sept. 21

“But we’ve talked enough about how it works in the hand. How does it look? Fantastic, frankly. The iPhone 4S already has one of the best displays on the market with regard to things like pixel density, brightness and contrast, and the iPhone 5 brings that up another notch — and not just because it has an additional 176 rows of pixels.”

Endgadget – Sept. 18

New Features

“This phone will make your home Wi-Fi look bad. Or at least, it did that to mine. Owners of other 4G LTE phones won’t be shocked, but iPhone owners making the switch will start noticing that staying on LTE versus Wi-Fi might actually produce faster results…of course, at the expense of expensive data rates. I hopped off my work Wi-Fi and used AT&T LTE in midtown Manhattan to make a FaceTime call to my wife because the former was slowing down. LTE, in my tests, ran anywhere from 10 to 20Mbps, which is up to twice as fast as my wireless router’s connection at home.”

CNET – Sept. 18

“David Pogue, at the New York Times, identifies the three factors that have made the iPhone a success — design, components and compatibility — and says that while the iPhone 5 excels at the first two, its new connector, which makes older docks and chargers obsolete, takes away points in the compatibility department. (Pogue does point out, however, that the new connector is smaller, sturdier and easier to use than the old one, because it doesn’t matter which side is up when you plug it in.)”

NBC News – Sept. 19

“Apple says that the iPhone 5 will deliver “up to” 8 hours of talk time or LTE Internet use on a charge. I didn’t attempt to verify this. But in a week with the phone, I found that I could get through one day — but not two — on a charge. That’s the same ballpark as the iPhone 4S’s 3G connection (which is sometimes dubbed “4G” by irrationally exuberant carriers).

Time – Sept. 18

“The biggest drawback I found is the new Maps app. Apple has replaced Google Maps with a new maps app of its own. This app has one huge advantage over the iPhone version of Google Maps — it now offers free, voice-prompted, turn-by-turn navigation.

But the app is in other ways a step backward from the familiar Google app. For instance, while Apple’s maps feature a 3-D “Flyover” view of some central cities, they lack Google’s very useful ground-level photographic street views. And they also lack public-transit routing. Apple will instead link you to third-party transit apps.”

All Things D – Sept. 18

“In the year since Siri became a household name on the 4S, Apple’s chatty voice assistant has come a long way. She can now open apps upon request. She can deliver sports scores, movie trivia, compose your Facebook status and help you make a dinner reservation. Siri’s still not perfect, however. When I asked her to “recommend a good Chinese restaurant” she responded with a list of Chinese restaurants with the name “Good” in them. But Siri outperformed a similar feature on the Galaxy in my tests.”

USA Today – Sept. 18