As the use of mobile technology continues to grow, users are constantly using their devices to check social networking sites on the go. In fact, according to Morgan Stanley, mobile web use will be bigger than desktop Internet usage by 2015. This statistic becomes easy to understand when you consider how mobile friendly the Internet is becoming. More and more websites are using every resource they can to optimize the mobile user’s experience, from developing apps to optimizing their entire site for mobile use.
However, there is one particular area that sometimes gets overlooked: links within mobile social sites. All too often, mobile users encounter unclickable links within their social networking apps. There’s every chance that it worked just fine when you checked it from your desktop, but mobile linking works a bit differently.
For example, if you were to upload a picture to a photo album on Facebook and provide a link to your website in the caption, mobile users wouldn’t be able to follow it. They might have the ability to copy the link text, open their phone’s Internet browser, paste the link into the window, and navigate to your site that way, but would they? Probably not. The whole point of mobile browsing is that it’s supposed to be convenient, especially within social media sites where we can share things with a single click.
Another issue social mobile users encounter is strings of URL instead of a simple link tag for pictures or web pages. These links may be functional insofar as they take the user where you want them to be, but they’re unsightly and unprofessional. The average mobile user might even mistake your social link for something malicious if they can’t tell exactly what it is they’re clicking on and where it will take them.
It’s more important now than it ever has been for links provided on these social sites to be optimized for mobile users—if they can’t access your content on their phones, they probably won’t access it at all.