SEO is short for search engine optimization. This practice of optimization for search engines became popular over a decade ago when website owners realized that certain phrases or words would cause their site to show up higher in search engine results. SEO has undergone changes over the years and today many people market themselves as experts. Using proper SEO techniques can give your business a boost and you don’t always need anyone to help you, no matter how complicated SEO might seem when described by some.
Keywords and Phrases
Keywords and key phrases are still important elements in SEO. While these are not as important to good SEO as in the past, if you aren’t incorporating some key words or phrases into your webpage or content, you’re missing out on some SEO.
Choose your keywords based on your product or service. Google has a tool that is useful and located in their Adwords section. This tool identifies trends in search conducted by people around the world. Words have a number assigned based on how often it is searched.
Google is the main search engine that people rely on for their SEO. A leader in search engines, Google recently rolled out a number of changes in how SEO is used. Their site looks for high quality, relevant content. If a page is full of keywords, yet has no information or quality articles relating to the keywords, it is ignored. Always provide readers with quality content.
Good Incoming Links
Incoming links are important as well. High quality links from good blogs are going to increase your search engine ratings. Organic links are the best and come from people or sites that link to you due to your information. People that find your site valuable will share it and increase your incoming links.
Many people aren’t aware that the titles of pages and articles can increase SEO. Ever article or post on a blog should have a title tailored to draw in visitors. The title needs to be interesting, yet describe the article well. Titles shouldn’t be more than 8 words long if possible. Any titles that are too short can be skipped by a search engine and ones that are too long might be cut off in results.
Another not so well known trick to increasing SEO is to keep articles at a certain length. People reading on the Internet aren’t always interested in clicking link after link to the next page of an article. Some are, but the majority of readers prefer shorter articles in the 500 word range. Much longer can cause your readers to lose interest, while shorter than 400 words might cause searches to skip your article.