Do you know your mobile marketing personality? Each of the four following personality types has its pros and cons when it comes to mobile marketing efforts. And once you pinpoint which personality type you are (as well as your team members), you may have a better understanding of why your marketing team works as it does. And insights like this can help you develop ways to overcome any shortcomings and play on the strengths of your team, which can help you with your mobile marketing efforts in the long run.
Since mobile is all about being on the go, we looked at the 4 personalities as described by author Jeff Compton (http://www.thebasic4.com/ ) which include Drivers, Cruisers, Navigators and Riders.
As anticipated, Drivers are in charge. They are natural leaders. Full of energy and ambition, Drivers take charge and are very task oriented. But they have their downside as well. Drivers may get bored if things are not moving along with their mobile marketing efforts. While Drivers are okay with change, they don’t typically respond well to others being in charge, and if their mobile marketing plans don’t live up to their standards, or those plans suffer from setbacks, Drivers can get moody and difficult to work with.
Those marketers who are extroverted and creative are considered Cruisers. While they get excited about new mobile marketing projects and campaigns, Cruisers may have a rough time with follow-through and staying on task. Cruisers enjoy competition, and are great decision makers, so they can be quite the asset to any marketing team. They enjoy fast paced marketing goals and can be extremely imaginative. But they can also be emotional and overly sensitive. Cruisers can take procrastination to a new level, which may frustrate others on their marketing team. And since Cruisers can be loud or aggressive, they may butt heads with others as well.
The thoughtful, deliberate problem solvers of your marketing team are Navigators. They usually like to work independently and can be quite the perfectionists. While they can be good listeners and don’t get swayed or distracted by emotion, Navigators do not like to be wrong and can be a little tough to work with at times. Navigators do not make decisions hastily and can also be lacking in the communication department. They like to work with facts, and they don’t like to make educated guesses or take the lead role in many situations.
Do you have team members who are warm and fuzzy? Easy to work with and eager to please? These are your Riders. These are your more mellow and likeable team members. They have great observations skills and are quite curious, yet they also can be a bit weak when it comes to speaking their mind and taking a clear stance on marketing decisions. They are more concerned with feelings than facts and they are not leader material. But they can see all sides of a marketing issue, which can be highly valuable.
Do you see yourself or your team members in any of these personalities? Each one can be a valuable member of your marketing team and help create a mobile marketing plan that really packs a punch. And they can all balance each other out so that goals get established, details don’t go unnoticed and tasks get done.