Honing mobile marketing strategies to target women is not only beneficial to businesses that exclusively sell women’s products; it can also help other businesses boost their sales and profits.
If you want to get the most out of your mobile marketing campaigns, you should try to make your website more appealing to female mobile users.
Importance of Having a Mobile-Friendly Website for Women
Time Inc. and Nuance Digital Marketing conducted a study to show why it is important for businesses to target women with mobile marketing.
Compared to men, women are generally more active on social media, and they have a greater tendency to engage with brands.
Also, mothers use mobile devices and social media more than any other group of consumers, and they like to recommend brands to their relatives and friends.
According to the study, 60 percent of women regard the mobile phone as the most essential device in their lives, compared to just 43 percent of men. About 72 percent access social media networks on their mobile phones and 55 percent use their phones to shop.
Men also make purchases with their mobile phones, but women tend to rely more on their phones to perform shopping-related tasks such as creating shopping wish lists, finding discounts, collecting coupons and sharing photos of purchases.
Since women are more likely to use their mobile phones for shopping purposes than men, it is a good idea for businesses to make their websites more mobile-friendly to women.
Create a Website that Appeals to Female Mobile Users
Some business owners think that women do not care about technical specifications or they prefer to read flowery descriptions of products.
However, in actuality, women are somewhat similar to men when it comes to looking for product information or shopping advice.
The written content in your website should be concise and persuasive, and you should include a clear call to action and provide guidance for navigating your site. It is important that you have some articles or blog posts that cater specifically to women.
For instance, if you are selling health insurance, you can post articles such as “Health Insurance Guide for Women,” “Why Women are Paying More for Health Insurance?” or “Getting Health Insurance While Pregnant”.
You can make your articles or blog posts more appealing to women by using a friendly and conversational voice in your articles, which women are more likely to respond favorably to.
Unlike men who prefer compartmentalized content, women tend to experience websites in a holistic manner.
If you want your website to provide a pleasant experience for women, you should use more white space and fewer boxes and dividing elements. Displaying images and videos of women on your website can also help you attract more female visitors.
Making your website more mobile-friendly to women does not have to be an extensive web design overhaul. If your website is well-designed, it should be appealing to both men and women.
All it takes to make it more female-friendly is a little tweak here and there.
About the Author: John McMalcolm is a freelance writer who writes on a wide range of subjects, from social media marketing to Cloud computing.