Infographic: The Explosion Of Mobile

Lou Cimaglia
Posted on in General

The following infographic was created by IMGR (Interactive Media in Retail Group), the United Kingdom’s industry association for e-retail. The graphic shows charts and statistics that show the continued growth and upward trending of mobile tech and communications.

mobile marketing, iflymobi, mobile website generator,

Mobile Content – Be A Minimalist

John Foley, Jr.
Posted on in General
john-foley-jr

With your mobile website, you should carefully pick and choose what kind of information you provide. It doesn’t matter whether you’re using responsive design or building a separate site — the content on the mobile version has to be tailored specifically to that audience.

Remember, your mobile users are typically looking for specific information, not just grazing and roaming from site to site. This doesn’t mean you have the green light to skimp on actual content. You want to give them what they are looking for. So the correct information is key, and not oodles of extraneous bits that you may naturally add on your regular website.

Not sure you’re clear on what I’m talking about? I’ve got a White Paper all about mobile content that you might be interested in. No cost to you!

Download Mobile Content 101 Today!

The Internet In Our Pockets

John Foley, Jr.
Posted on in General
Unterhered Marketing

The following is an excerpt from my new book, “Untethered Marketing: The Role Of The Cloud And Mobile Communication.”

The internet changed the balance of power between business and consumers. Consumers now have instantaneous access to a wealth of information, and they are increasingly choosing when, where and how to receive that information – or whether to receive it at all.

Now, with the internet literally in our pockets, the balance of power is shifting even further.

According to the Mobile Internet Attitudes Report from Antenna Software, one in five U.S. mobile phone owners uses the mobile internet every day (and this figure has increased). On Device Research reports that 25% of U.S. mobile phone users are mobile only. In other words, they do not (or very rarely) use a desktop, laptop or tablet to access the web. They are truly untethered.

In October of 2011, for the first time, according to the CTIA, a cellular industry trade group, there were more wireless subscriber connections than people, mostly because of business accounts and people with multiple cell phones. Smart marketers are taking it mobile.

Smart marketers are taking it mobile.

Read the rest of my book today! Order your copy. > > >

Mobile Marketing Webinar – 4/10

Lou Cimaglia
Posted on in News
Grow_Socially_logo

On Wednesday, April 10, at 1 pm EST, Grow Socially is hosting a webinar entitled “Under the Mobile Umbrella.”



Sales Executive Tom Barry and Sales Operations Specialist Katie Sadlier will be talking about all things mobile, and how it can help your business.

“This will be a busy 40 minute webinar,” said Katie. “We will be covering many different aspects of mobile marketing, as well as providing you with stats and figures that will show just how prominent mobile has become.”

This will be a chance for listeners to learn about iFlyMobi and Qreate and Track, two mobile marketing tools that have proven to add value to any business.

Some of the other topics discussed will be:

  • -Mobile websites
  • -Near Field Communication
  • -QR Codes
  • -Augmented Reality
  • -Responsive Web Design

 

“I am really looking forward to this session,” said Tom. “We work with mobile every day here at interlinkONE and Grow Socially, and this is a great opportunity for us to share our expertise with our attendees. We want to help these companies get started with mobile marketing, and more importantly, how to make money with it.”

This webinar will last 40 minutes. Follow the link below to reserve your seat today.

Register Today! > >

Infographic: Consumer Attitudes Towards SMS Marketing

Lou Cimaglia
Posted on in General

This infographic was created by TextMarketer, a mobile marketing company in the United Kingdom. The graphic shows consumer attitudes towards SMS marketing and texting with business in general.

It was originally posted here.

Source: Text Marketer Bulk SMS Services

A Brief Look At NFC

John Foley, Jr.
Posted on in General
NFC, near field communication

What Is NFC?

NFC stands for Near Field Communication and the short answer would be that NFC identifies us. It allows smartphones to be identified and it establishes a radio communication. Think short range wireless RFID technology.

You may have heard of NFC and its ability to make mobile payments easy. Account information is stored on the smartphone and when in close contact with the payment receiving technology, it passes along that account information, enabling a payment to be made.

However, NFC can be a great marketing tool for mobile marketing. And there is also talk of how NFC will help in terms of rewarding customer loyalty. The bonus is that NFC is more interactive and engaging than your typical marketing message. It’s not a “look at me” marketing strategy. It’s more of a “hey, look what we’ve got for you, are you interested?” kind of connection with the audience.

How Does NFC Work?

NFC is like your short and skinny pal. He can’t reach very far. And he can’t throw a weighty punch. But he’s scrappy and useful in certain situations.  This low power and short-range wireless link allows for information to be passed between a smartphone and another device. While it is short range (think inches), it does not require contact. But most importantly, it allows for the information to relay back and forth between two devices instead of that relay being a one way street.

Not only is it short-range, NFC is slow. Especially when you compare it to Bluetooth or Wi-Fi. But the perk is that NFC consumes very little power. It won’t strain a smartphone battery and suck it dry.

A smartphone enabled with NFC can share and interact with another NFC device, or with a “passive” NFC tag. No app needed. And the NFC tag is like a tiny chip that may be embedded (in a poster, a business card and so on) somewhere and has data ready to transfer to a NFC enabled device. The tag doesn’t even need power. Instead, the radio frequency field generated by the NFC device (like your smartphone) does the work, and the data from the tag is transferred to the device.

To get a comprehensive look at NFC, check out the rest of this post.

 

John Foley Speaking To PIM Today!

Lou Cimaglia
Posted on in News

App Aims To Link Any Car To Your Smartphone

Lou Cimaglia
Posted on in Inspiration
Automatic App

Wish you knew more about fuel efficiency? How about the internal diagnostics of your car? Or, darn it, where did I park?

Automatic, a smartphone app, is aiming to give your car a boost in IQ, and help your piece of mind.

According to Automatic CEO Thejo Kote in an interview with Forbes, the app does four things:

  • it provides people insights and feedbacks about how they’re actually using their car and how much money you are actually doing it

  • and it always know where your car is parked

  • and because it’s talking to the computer of your car,  it knows when something goes wrong with it and when that check engine comes on, it can tell you what’s actually wrong

  • finally, it can detect a crash, if you ever get into one and automatically calls for emergency assistance (911)
  • Since 1996, every car manufactured has a certain port that comes standard. This port will be filled with a small attachment from Automatic that communicates with the app.

    All information from this post was taken from a blog post on Forbes.com that originally ran here.

     

    Ready To Untether Your Business?

    Lou Cimaglia
    Posted on in News

     

    Our CEO, John Foley, Jr., has published his third book, “Untethered Marketing: The Role Of The Cloud And Mobile Communications.”

    As you can see, John is thrilled to have penned this book, and he is even more excited that they will officially be going on sale next week!

    Check back next week for information on how to order your copy!

    Finding Balance In Mobile Content

    John Foley, Jr.
    Posted on in Inspiration

    Balance. Yin and Yang. Equilibrium. Harmony.

    Imagine a little scale and on one side are words. The other side contains graphics. Which way is that scale tipping when it comes to your content?

    Unfortunately there is no magic percentage that you should stick with in order to have your content balanced out “just right.” That would make it pretty easy. But you should be able to scan through your blog posts, your white papers, your social media posts, newsletters, etc. and see what is likely to be obvious. You are probably heavy on one (the words, perhaps?) and light on the other.

    If you don’t have many graphics on your site and weaved into your content and materials, why not? Even if you don’t employ a graphic designer, you have many low cost options to help you with images ranging from clip art to infographics. Ideally, you should avoid using stock images unless you know exactly where they came from and what your rights are. Many images are copyrighted and do not give express or implied consent to be used by the general public.

    One great way to achieve balance with your content is hiring a company to manage it for you. Having an outsider take a close look at what you’ve been doing, and evaluating what would work best can really take a load of stress off of your company. It’s hard to stay on top of content and social media profiles, let alone ensuring that your audience is being engaged with a healthy mixture of words and images. A company like Grow Socially is a one-stop shop that can provide the customized graphics and verbiage to keep you on top of your game.

    The end goal is communicating effectively with your audience. You want to connect and engage and do so in a manner that reaches them and touches them in a way that establishes and later furthers, a relationship between you and them. The right balance of words and images – from infographics to videos to photos of the workplace – can get your message across.

    Learn more about content creation and management here >>>

    Photo Credit