Big data is all the rage these days.
Unlike many (or most) things in the world of the Internet, big data isn’t going anywhere. If anything, it’s only going to get bigger.
What’s great about big data is that it is basically an enormous gift to everyone and anyone who understands it and knows how to use it advantageously.
Marketing teams everywhere should really get in the big data game. Here’s why…
The following article discusses the importance of big data: “The Internet of Things: Big Data is About to Get Bigger.” Big data came about as a direct result of our digital world and way of life.
There is so much information out there that savvy marketers get their hands upon to really drive results and actions.
Know Your Customers
One of the biggest things that big data hones in on deals with customers. Big data lets marketers know the following about customers:
Who are they? Where are they? What do they want? How can they be contacted? When can they be contacted? What influences them? What keeps them coming back for more and more? What makes them loyal?
It also helps marketers spend marketing and advertising dollars wisely by showing how well efforts perform. Plus, the data is always available for being tested, measured and analyzed.
Information from customer behavior is one of the biggest forms of big data that marketers can and should use.
This information includes metrics (behavioral, attitudinal, and transactional) from a variety of sources like marketing campaigns, social media, loyalty programs, online communities, websites, points of sale, etc.
Big data helps to measure how effective all marketing programs are and can help marketing teams adjust accordingly.
Another major benefit of big data is that it helps measure the financial health of an organization.
What’s This Mean for Marketers?
Basically, any marketing team not already making use of big data is missing the boat.
But it’s not too late to get in the game. That’s the cool thing about big data – it’s not going anywhere.
The worst part about big data is that it is such an enormous entity and undertaking it can be difficult to know where to begin.
The most important thing to remember is that you need to find the big data that matters the most to your business, organization, product, or brand.
And then you need to know how which tools to use to analyze that data.
If you know what you want the data for, it should be easier to determine how you will collect and use the data.
Once you know your objective and how you’re going to get there, then the world of big data is your oyster.
About the Author: Dana Rasmussen writes about marketing trends for a variety of publications. The concept of big data scares her as much as outer space.