3 Tips for a Successful Mobile Website

Donna Vieira
Posted on in General

Taking the leap towards a mobile website is a big step. Maximize your investment by including these three essentials components into your new mobile site.

Keep Your Branding Consistent

Your mobile site is another medium that your company can use to engage with potential customers. Keep the same branding and color scheme that your existing website has. This helps with recall and recognition, two critical components of any advertising or marketing strategy. Visitors will also know right away that they are on the site they’re looking for- yours!

Calls To Action

Much like your desktop website, you want your mobile site to inspire some action from viewers. A mobile site offers the opportunity for commerce and immediate data collection. Give viewers the ability to sign up for newsletters or other initiatives. One great feature is “click to call”. Display your phone number on your site, and one click dials the number. Now that is instant gratification.

Navigation Ease

A smartphone screen isn’t excessively large, and a lot of us need glasses to read their phones (ahem). So don’t defeat the purpose of a mobile-optimized website by squeezing tiny text onto a page and adding small buttons and links. Eliminate the need for scrolling and zooming. Also, think about the type of content you are adding to your mobile website. Everything should be simplified. If your website has 3-5 paragraphs on a page, you may want to cut that down to just a few sentences.

5 Reasons Why You Need to Be Mobile

John Foley, Jr.
Posted on in Inspiration

Mobile is the next big thing in marketing, and it is here now. Why should you mobilize your content? Here are five reasons!

QR Codes On Direct Mailers

When you mobilize your content, you should have QR codes for people to scan. Using QR codes on direct mailers has become a popular trend because now you can encourage people to take further steps towards using your products or services. With your direct mailer QR code, you can send people to all types of mobilized content that will give them more incentive to take action. Offer a mobilized coupon, event registration form, survey or a mobilized purchase form. QR codes that send people to mobilized landing pages allows your audience to take these actions quickly and easily from their phone. By using a straightforward, mobilized format for your content, it will spike response rates and impress and your audience.

Interactive Marketing Opportunities

Having mobilized content allows for users to interact directly with your company and submit information right to your database. Offer incentives for customers to supply their email address, or give surveys that can be easily taken right from a phone. You can add these opportunities on any type of printed piece- trade show posters, direct mailers, brochures and more. Use your mobilized content as a tool to compile information and better service for the needs of your consumers.

Smart Phone Prominence

You have seen the statistics by now. Smart phone numbers are through the roof. Mobile marketing isn’t a niche anymore; it is a massive segment of the population.

No More Zooming and Scrolling

Smart phone website viewing can be a hassle. Zooming in to read microscopic text and then scrolling left to right to read just one line is awkward and unpleasant. Having mobile optimized websites, landing pages and content alleviates this problem. A mobile optimized site is designed to be read on a smart phone with minimal scrolling and no zooming necessary. Give your eyes a break!

Get the Word Out!

A mobile website is a great way to get out all the information you want to bring to your potential customers. And a mobile website also allows you to have additional pages, or sites, devoted specifically to particular services or products. Different QR codes can lead customers to different pages. Be creative! The possibilities are endless.

4 Tips to Keep Your Emails Mobile Friendly

Donna Vieira
Posted on in Inspiration

In this day and age, more and more consumers are checking their emails on their mobile phones. In fact, according to Litmus, an impressive 49 percent of email is read on a mobile device.

While this is not too surprising, too many businesses fail to consider the way that people read their email. While content should still take priority, the way that the email will be displayed and read can no longer be forgotten. If your business has not optimized your emails for mobile users, now is the time to start.

  1. Choose a Responsive Design

    Large images and blocks of text that look great when arranged on webpages can easily run off the screen on smaller mobile devices. With responsive design, your content will automatically display at the right size no matter which device your reader uses.

  2. Use a One-Column Layout

    When viewed on a mobile device, the content in email columns will either run off the screen, display in a small size that is impossible to read, or display with one column on top of the other. Choose a one-column design to ensure that your content is readable.

  3. Size and Place Links Appropriately

    Clicking on links with a mobile device can be tricky. Reduce reader frustration by making links big enough to click, by keeping links far enough apart so people don’t accidentally click on the wrong one, and by keeping links away from the bottom righthand corner of the screen, where it is uncomfortable to click.

  4. Limit Photos

    Not only do large photos increase a page’s loading time, which can negatively impact the chances of readers accessing your email, but some mobile platforms, such as Android, turn images off by default. Limit photos and don’t forget to include image descriptions.

Optimizing emails for mobile viewing doesn’t have to be difficult; businesses just need to remember to do it. Use these four tips today and your customers will thank you.

Things to Avoid on Your Mobile Site

John Foley, Jr.
Posted on in Inspiration

Creating a relevant mobile website is essential for any company. As more individuals make use of tablets, smartphones and other mobile devices to stay in touch and keep up with the latest information, your mobile website must consider the changing needs of customers. Although the first step is setting up mobile compatibility, businesses also need to avoid certain mistakes.

Cut the Clutter

The first mistake that many mobile websites do not consider is the possibility for clutter to take up the entire space on a mobile device. Mobile devices, in general, are smaller than a desktop or laptop computer. A tablet or a smartphone does not have the space to make clutter useful.

Clean up the design by removing any unnecessary formatting designs. Use a design template that is appropriate for mobile devices so that the layout and appearance is clean and easy to navigate.

Remove Flash

Although Flash is a great way to incorporate images and video content on a basic website, it was not developed to work with mobile devices. As a result, it can slow down load times and create complications when your visitors are looking at a mobile website that uses Flash.

Avoid Flash on your mobile website and use a different image solution to ensure that the loading times are reasonable.

Forgetting the Operating Systems

Mobile devices do not use the same operating systems, so the type of Internet solutions and methods of browsing information will differ. You need to consider the different types of operating systems before working on mobile content. You want to ensure that your format and program is compatible with multiple devices.

Mobile websites are not the same as a basic online website because the devices have different operating systems, methods of processing data and screen sizes. Avoid using services and templates that are designed for a basic website and opt for specialized templates and designs to avoid clutter and keep the information relevant to a mobile device.

Keeping Social Links Mobile Friendly

Donna Vieira
Posted on in Inspiration

As the use of mobile technology continues to grow, users are constantly using their devices to check social networking sites on the go. In fact, according to Morgan Stanley, mobile web use will be bigger than desktop Internet usage by 2015. This statistic becomes easy to understand when you consider how mobile friendly the Internet is becoming. More and more websites are using every resource they can to optimize the mobile user’s experience, from developing apps to optimizing their entire site for mobile use.

However, there is one particular area that sometimes gets overlooked: links within mobile social sites. All too often, mobile users encounter unclickable links within their social networking apps. There’s every chance that it worked just fine when you checked it from your desktop, but mobile linking works a bit differently.

For example, if you were to upload a picture to a photo album on Facebook and provide a link to your website in the caption, mobile users wouldn’t be able to follow it. They might have the ability to copy the link text, open their phone’s Internet browser, paste the link into the window, and navigate to your site that way, but would they? Probably not. The whole point of mobile browsing is that it’s supposed to be convenient, especially within social media sites where we can share things with a single click.

Another issue social mobile users encounter is strings of URL instead of a simple link tag for pictures or web pages. These links may be functional insofar as they take the user where you want them to be, but they’re unsightly and unprofessional. The average mobile user might even mistake your social link for something malicious if they can’t tell exactly what it is they’re clicking on and where it will take them.

It’s more important now than it ever has been for links provided on these social sites to be optimized for mobile users—if they can’t access your content on their phones, they probably won’t access it at all.

5 Tips for Creating a Mobile Contest

John Foley, Jr.
Posted on in Inspiration

Marketers are continually looking for ways to engage visitors and draw in new clients. One innovative way to do this is with a cool mobile contest. However, all too many fail to “go viral” and barely make a ripple in the vast pond of the social media world. A mobile contest requires optimal planning, good management and close follow-up. These five steps can help you create a successful mobile contest.

Choose Goals, Time Frame, and Budget

Are you looking for more reach, better branding, Facebook Likes, or new product sales? Choose specific goals for the contest and decide on a time frame and budget that fits. Your contest should make sense for your company and contribute to specific business goals.

Dream Up a Shareable Contest


Here’s the fun part! Design a contest that complements your brand, business, and goals. Some ideas might include a trivia contest (put clues or answers on your website to drive traffic there), offering prizes for sharing your content, or a photo or meme-creation contest. Allow users to vote on other contributions – it could generate a lot of buzz and even “go viral.” Grow your Facebook community by only allowing those who “Like” your page to have access. Overall, the key is to keep things fairly simple, attention-grabbing, fun, and with an incentive to share the contest via social media.

Build Your Contest


Once your contest is designed, you’ll have to build it. If you’re adept at programming, you can build an application from scratch; you can also use a customizable tool, or outsource the entire process to a developer. Whatever choice you make, make sure that the end result is a contest that users can readily understand and will want to share.

Test on Mobile Devices


Since this is a mobile contest, compatibility across a range of mobile devices is key. Test and re-test your contest on a variety of smartphone and tablet platforms to ensure it works great on each.

Spread the Word


Once it’s polished and tested, it’s time to launch your contest. From there, you should publish new posts about it via e-newsletters and social media at least three times per week for its duration. Talk about the prize(s) and generate buzz by showing current or previous winners. Include calls to action and make it easily “shareable” to get maximum users involved.

When the contest is over, crunch the numbers, assess your results, learn from the experience – then get ready to plan your next mobile contest!

You Should Be Offering Mobile Surveys

Donna Vieira
Posted on in General

Marketing is a huge part of a business’s success. Without quality marketing, even a business offering superb products or services can have difficulty succeeding. Thankfully, there are many innovations in marketing that have made successful marketing easier on business owners and even marketing companies. One of these changes is the implementation of mobile surveys. Read below to learn why mobile surveys can improve your marketing scope:

Increased Audience Interaction

Mobile surveys allow you to interact or engage your audience. This means that you can essentially build a relationship with your clients, causing the creation of a long-term relationship. Through mobile surveys, customers are able to give you specific feedback on certain products or services in real-time, thus enabling interaction. In addition, some mobile surveys can include aspects such as allowing clients to have a hands-on approach to the building of a brand through their feedback.

Increased Feedback

Because virtually everyone uses mobile devices, business owners will notice an increased rate of feedback from their clients or customers when utilizing mobile surveys. The mobile survey is easy to accomplish and convenient, making it more likely for clients and customers to take the time to give their opinion on your business or specific products.

Increased Speed of Acquiring Data

Unlike other types of surveys, which have to be mailed back in or tabulated by hand, mobile surveys provide you as a business owner instant data in regards to how your customers are feeling. This means you can make immediate changes if you notice a problem or you can pull a product that is not well liked by your customers. The data you acquire so quickly through this platform is vast and it allows you instant access to the opinions and spending habits of your clients.

Mobile surveying is a marketing strategy fit for today’s mobile society. With the increased popularity of tablets and the infiltration of smartphones, it is a wise business owner who utilizes this technology to their advantage through mobile surveying.

Establishing a Successful Mobile Marketing Campaign

John Foley, Jr.
Posted on in General, Inspiration

With more and more people having smart phones, or essentially little, powerful computers, in their pockets and dominating their attention these days, it only makes sense that companies large and small would begin to target these devices for marketing campaigns. These mobile marketing campaigns are a new focus in the marketing business, but they are already proving quite successful. QR codes bursted onto the tech scene a few years ago and have only grown in popularity since, slowly but surely integrating into how we choose to view adds, promotions and various other messages from all the marketers out there who want a piece of our attention. However, there is more to a successful mobile marketing campaign than simply linking a site to a QR code. Below are some steps for setting up a successful mobile marketing campaign.

Have Objectives and Rules

Before any technical application is done for your mobile marketing campaign, define the campaign’s objectives and rules. Will this be a contest? Will coupons or prizes be awarded? How many new registrations or mobile opt-ins is the campaign aiming for? All of these things need to be considered and settled upon. There also need to be official rules, legal compliance, alternative means of entry other than the mobile marketing campaign and age verification, if necessary.

Create an Opt-In / Opt-Out Feature

This is critical to any successful mobile marketing campaign as it allows new users to connect with your company or brand. It also builds trust with current contacts.

Tracking

Tracking how many people use the QR code or visit the mobile marketing landing page is obviously critical, but one of the other important pieces of meta data that should be tracked is how long they stay on that landing page. That often means more than high numbers on the page itself.

How’s the Creativity?

If you’re not smart or funny or unique in some way, your mobile marketing campaign probably won’t be terribly sticky or popular. There are more and more of these out there, so the better the creative is executed, the more successful the campaign usually is.

4 Common Mobile Marketing Mistakes

Donna Vieira
Posted on in General

Mobile marketing is now more popular than ever for a few very specific reasons. In this day and age, nearly everyone as a cell phone, tablet, laptop, or other mobile device upon which they access the Internet and other advertising sources. That being said, there are a few mistakes that companies can make when creating mobile marketing campaigns and keeping these in mind can help advertisers avoid a world of trouble.

Too Mobile Focused

Though mobile marketing is in fact focused completely in the world of the mobile device, it still needs to be accessible through other means. Sure creating a stellar campaign that can only be viewed on a tablet may seem like a great idea, however, it can be incredibly damaging to the overall campaign of the company. It is far better to create a diverse campaign that works with multiple platforms.

Measurement

Another issue that many advertisers run into is of course that they do not know how to deal with measurements when it comes to mobile devices. Either they shoot too far and create a huge campaign that does not work well with smaller mobile devices, or they create an advertisement that is not really useful on anything larger than a cell phone. It is important when working with mobile advertising that measurement be kept in mind at all times.

Poor Execution

Still another issue that advertisers run into is the problem of poor execution. Mobile advertising campaigns can be incredibly expensive, that being said, you should not scrimp and cheat when it comes to cost because it can result in a campaign that at best simply look shoddy and half attempted. It is important that the campaign be clean, clear cut, and interesting in order to draw in new customers.

Poor Promotion

The last truly common issue is promoting your campaign. It is exceedingly hard to promote a mobile campaign without some extensive foot work. It is always best to take the time to research what you are marketing, to work hard to advertise and spread the word, and not to depend on the marketing to do all the work for you.

All of these mistakes can be avoided with the proper caution and time. Taking a few moments to make sure you have the right information and the right mobile marketing campaign is the first step to making sure you avoid these common mobile marketing mistakes.

Keep Your Emails Mobile Friendly

John Foley, Jr.
Posted on in Inspiration

With the increasing usage of mobile technology, it is now crucial that emails are mobile friendly. Email is one of the communication methods that gets checked often by recipients as it is used to communicate for both work and social reasons. Email is one of the most commonly used methods of communication for mobile device owners along with texting. With such a high level of usage, you can understand why mobile-friendly email is so important.

Issues that plague mobile users are not that different than those on standard computers. However, the issues are magnified. For instance, load times can be a problem when accessing the Internet on any type of device, yet mobile devices are meant to be used in short-interval situations. When you are waiting in line at the dry cleaner checking recent emails, you don’t have time to deal with ridiculously slow load times. If emails do not load, you may not read them for hours when you are back at the office. For people who travel constantly for work, this might mean days.

Another issue is readability. Mobile device users are reading on a smaller screen with limited time. This situation creates a need for shorter, more direct emails that are easy to see on a small screen. Keep in mind that a reader will scan the email unless it is of uber importance. Therefore, short and sweet is the best bet.

Limited features on some smartphones mean that owners cannot view all of the emails they receive. This is especially true with attachments. Attachments take a very long time to load on a smartphone, and even longer if there is no Wi-Fi available. Smartphones can receive data via cell-phone connections, but it generally takes longer. And if the phone is used in an area with poor cell reception, long emails and attachments may not open at all.

Readability and ease-of-use should be your primary concern when sending emails. With user-friendliness as a priority, configure your emails with the mobile user in mind.