Similar to other types of businesses, furniture retailers have to stay up-to-date with the latest technological advances in order to stay competitive.
Mobile technology has come a long way over the past decade, and it is now possible for consumers to obtain information about the products they wish to buy and make purchases with their mobile devices.
According to a Forbes article entitled “Fifty Essential Mobile Marketing Facts”, about 81 percent of smartphone owners have used their phones to do product research and 50 percent have made purchases with their phones.
An increasing number of furniture retailers are using mobile marketing to attract more customers and boost their sales, and they are getting great results from their efforts.
Provide Helpful Information for Customers
Home Depot was one of the first furniture retailers to realize the great potential of mobile marketing.
It launched its first mobile site in 2010, and it has made many improvements to it over the years.
In order to provide a more convenient in-store shopping experience for its customers, the company implemented a set of location-based mobile functionalities to enable shoppers to access store inventory on a real-time basis, get real-time pricing and find out the locations of products in any Home Depot store.
Additionally, its mobile website has more than 1,000 how-to videos, which are all displayed on lightweight pages that can load quickly.
Mobile technology also enables Home Depot to communicate with its target consumers on a more personal level. It can get feedback from its customers instantly and send appropriate offers based on their mobile profiles.
In the meantime, whether customers are interested in living room furniture, kitchen furniture or home office furniture, a major retailer like Walmart can provide personalized information and advice for them.
Help Customers Make Decisions
With so many choices available, consumers may have trouble deciding which furniture pieces are most suitable for their homes.
IKEA understands this challenge that consumers face, and it created a catalogue app that allows its customers to see how its products will look in their homes.
Customers have to download the app onto their smartphones or tablets, and use phone symbols to point their cameras on the pages of the catalogue to unlock interactive activities, short movies and photos that can be mixed and matched.
Since they can see how different IKEA furniture pieces look in their homes, they will be able to select the right products before they buy.
Monitor the Effectiveness of Marketing Campaigns
Ashley Furniture is another furniture retailer that is reaping big rewards from mobile marketing.
Other than delivering marketing messages and announcing special sales and promotions, the company is also using mobile technology to monitor its marketing performance in real time.
By doing so, it can make quick changes to its marketing efforts to get better results.
Mobile marketing is cost-effective and easy to implement, and it has helped many furniture retailers achieve their marketing goals.
Those that have not adopted this form of marketing should do so as soon as possible.
About the Author: John McMalcolm is a freelance writer who writes on a wide range of subjects, from social media marketing to Cloud computing.