At the height of Pinterest’s popularity, crafty, photo-crazy Internet users were pinning everything they could focus their camera lenses on.
But, after a couple years in the digital spotlight and with the prevalence of sites like Instagram, Pinterest is losing a little momentum in the popularity department.
Here are just a few reasons why Pinterest is losing some of its faithful business followers now and in the foreseeable future:
Pinterest Perfection is Unattainable
Something gaining more popularity than Pinterest itself are photo sites dedicated to Pinterest-inspired fails. That’s right, the all-things crafty and creative site is a big turn-off for followers who discover Pinterest perfection is flat-out impossible to achieve.
It’s not Pinterest’s fault that most of its featured users are incredibly talented artists, chefs, and clothing designers just to mention a few, but when the general public uses Pinterest photos as inspiration and ultimately fail, they lose interest in the site over time. It’s nobody’s fault, but it kind of makes perfect sense.
As Pinterest began gaining popularity early on in its online infancy, major brands started paying attention and jumping onboard one after the other. But, the overwhelming presence of those major brands is exactly what’s making followers look elsewhere for inspiration.
Established brands aren’t necessarily bad for sites like Pinterest, but followers that appreciate the site’s DIY arts and crafts mentality see major brands as mainstream. And, this mainstream approach is really beginning to rub the Pinterest faithful the wrong way.
Too Much of a Good Pin
Popularity leads to more users regardless of the type of website, but in the case of Pinterest, new users pinning in droves is flooding the streamline quality of the photo-centric site. This has increased the site’s usage over time, but it’s also turning many pinning all-stars away.
As with anything, quality has cleared a path for quantity and many new Pinterest users are taking advantage of the site’s popularity for personal gain.
This is perfectly acceptable, but not when new users are pinning things that don’t add anything to the site and, in fact, take away from other users who use the site for the right reasons.
A recent problem in Pinterest’s short history is the rapid increase of spamming issues on the site.
As stated above, popularity doesn’t just result in traffic, but also an increase in those looking to use the site for personal gain. And, when it comes to Pinterest, spamming is turning into a real problem and drawback for the site’s followers.
Instead of a Pinterest board linking to a legitimate website, more and more users are finding that when they click a photo, it takes them to an oftentimes malicious website. These nasty links sometimes take the form of Pinterest-verified sites and can result in users divulging personal information or acquiring software viruses.
Every website has its ups and downs and although Pinterest is losing steam with followers now, there’s no reason the site will not be able to turn things around.
Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including social media, Ultimate Mats, and small business.