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Customer Tip: View Page-Level Detail in Mobile Website Reports

Michelle
Posted on October 18, 2012 () in General

When it comes to a company’s mobile website, it certainly makes sense that there would be less pages than in a traditional, desktop-based website.

However, that does not mean that standard website reporting analysis should not be done.

It’s very important to recognize which Pages are attracting traffic and which path visitors are taking when they are on your mobile website.

To help make it easy for our customers to do this, we provide a couple of key options.

One option is to easily integrate Google Analytics tracking on your mobile website.

But users can also get this valuable data from right within the iFlyMobi application.

Accessing Page-Level Data in Our Reports

If you’d like to see which Pages are being visited within your mobile website, simply follow the instructions below:

  • Log-in to the iFlyMobi Application.
  • Click on the “My Websites” button.
  • To the right of each Website that is listed, you will see a set of buttons. Click the “View” button that is under the “Reports” column.
  • You will initially see the “Report Dashboard”. Click the “View” button one of the available time-periods. (Screenshot below)iFlyMobi application screenshot: Report Dashboard: Click the View button to drill-down to see page-level data.
  • On that report, you will see a list of all hits to your mobile website. In addition to seeing information such as the Date/Time of the hit, you will also see the Page Name that was viewed. iFlyMobi application: Screenshot of Report Showing Page-Level Hits for mobile websites

Moving Forward

We certainly will continue to develop and release further enhancements to our reporting functionality.

In order to further analyze the website traffic data that you currently have access to, you may find that it’s beneficial to Export the results.

Then, in a program such as Excel, you can create and run formulas that may help you to generate summaries by page, or perhaps to uncover trends.

We hope that you find this feature helpful as you look for ways to best reach the growing mobile audience.

If you have any questions, please contact our team today!

 

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Easily Add a Map to Your Mobile Website

Michelle
Posted on October 18, 2012 () in News

Image from Compfight: Driver is lost and looking at a map -- but nowadays, they'll be looking for help on your mobile website!

Imagine for a second that you’re looking for a restaurant this weekend. You’re meeting important people there at a very specific time.

But the problem is this — you can’t find where it is. You’re walking or driving around aimlessly. There doesn’t seem to be a great option on the street to ask someone for  help.

What do you do?

Well, for most of us, we now turn to our smartphones. Perhaps we Google the name of the restaurant and click on their mobile site. Do we find what we’re looking for (A map? Directions?) as quickly as possible?

Time to Turn the Tables

Let’s say that your the one that owns the restaurant. Does your mobile website make it easy for people to  find what they need?

Well, if you’re using the iFlyMobi application to build your mobile website, it’s now easier than ever to make a Map and Directions accessible.

Via the option buttons available in our “Add New Content” section, users now easily utilize the Google Map feature.

Below is a screenshot from our system:

iFlyMobi application screenshot - Easily add a map to your mobile website

Simply drag and position where you’d like the Map to appear on your mobile website. Then, input the address and hit the “Update Block” button.

The iFlyMobi application will do the rest of the work for you! It will draw a map icon that links directly to the Map application on the person’s phone. This way, they can quickly access the directions that they need at exactly the right time.

If you have any questions about this feature, please feel free to contact our team!

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Succeed with Mobile at Graph Expo

Jason Pinto
Posted on October 2, 2012 () in General, News

From October 7th through the 10th, we will be exhibiting at the Graph Expo conference in Chicago.

In the video below, our sales executive Katie Sadlier discusses some of the items that we’ll be demonstrating at the show:

If you’d like to learn how the iFlyMobi product can help you to grow your business, then please visit us at Booth 1071 in the Marketing Pavilion.

Attendees will have the chance to get an in-depth look at our White Label Program, our easy-to-use interface for building mobile websites, our mobile Form/Survey builder, and more!

We hope to see you in Chicago!

 

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Graph Expo Interview with Katie Sadlier

Michelle
Posted on September 27, 2012 () in General

We are getting closer to Graph Expo, and our attending team members are getting ready to head off to the big show! In the midst of preparing for the event, our Sales Operations Specialist, Katie Sadlier, was able to take some time to discuss what attendees can expect to learn at the Grow Socially and interlinkONE booths (#1071 & #1072!).

Take a look at what she had to say!

Whitney: This will be your first Graph Expo, what are you most looking forward to? What type of questions will attendees be able to ask you?

Katie: I am mostly looking forward to the people I will meet, both our customers as well as colleagues. We have national and international customers whom I have never spoken with in person. It will be great to meet these individuals as well as form relationships with and learn from others in the industry.

W: Our CMO, Jason Pinto, is speaking on “5 Ways to Generate More Leads from your Website” at Graph Expo. How can QR Codes and mobile websites generate leads, specifically with iFlyMobi and QReate and Track?

K: That is a great question! There are countless ways to use QR Codes creatively. Using applications, such as QReate & Track and iFlyMobi, to create QR Codes, is a great way to draw in leads before, during, and after a show. Prior to a show, you could send out an email blast or postcard containing a QR Code that points to information on events you will be hosting at the show, sessions you will be speaking at, where your booth will be located, etc. All of this information will help people to know of the various opportunities to connect with you and learn about your services and offerings.

During a show, you could have QR Codes posted on the collateral you are handing out, on your booth display, around the show’s facility, on your business cards, etc. These Codes could point to an iPad giveaway, a series of scavenger hunt clues, or something that points back to your booth. The intent of the QR Code should be to draw people to your booth and initiate conversation with you.

After a show, you could follow up with people you met by sending them an email blast, thank you card, quick note, or anything else that could contain a QR Code. This QR Code could point to a video where you say, “Thank you for stopping by our booth,” and explain the different ways they can stay in touch with you. Anyone who has attended a show, such as Graph Expo, will have met hundreds of people. What better way to make yourself stick out among those hundreds of faces, then to remind the person of whose face goes with your business card?

W: Those are some great ideas, and I’m sure the marketing opportunities will continue to grow and change as technology updates occur. Speaking of updates, we have seen many new features from iFlyMobi lately, could you tell us about them?

K: Absolutely! A lot of the enhancement ideas we receive for iFlyMobi and QReate & Track come directly from our customers and potential customers. We pride ourselves on always striving to improve our offerings and add more value for our customers. One of our most recent enhancements in QReate & Track includes a mapping of where all code scans occur geographically. This new feature adds value to the analytics we offer by providing our customers, and their customers, with a visual representation into the scope of their efforts. Another major feature released in iFlyMobi is our drag-and-drop functionality. This new feature gives our users more control and ease of use when creating content in iFlyMobi.

Here are some of our latest enhancements:

W: Thanks for sharing those updates! Our CEO, John Foley, is speaking on “Content Anywhere, Implementing a Cross Media Strategy” at Graph Expo. How can businesses integrate mobile channels in a cross media strategy?

K: There are many ways for businesses to incorporate mobile channels into their cross media strategies. The traditional cross media channels include things such as direct mail, email blasts, landing pages, and PURLs. Mobile channels could include things such as SMS, QR Codes, and NFC. With the ever growing mobile audience it is important to include mobile channels in your marketing mix. For example, you might combine a traditional media, such as a poster, with a mobile media, such as a QR Code.

The key to using mobile medias is to ensure that your audience has a streamlined way to respond to your call to action in the moment. In the example above, your poster might read “Scan this Code to receive a coupon!” When someone scans the QR Code, you would want the coupon to display properly on their mobile device. Using tools such as iFlyMobi, creating mobile content is very easy. As another example, let us say that instead of a coupon, your QR Code points to a landing page where someone can enter their email address to win a prize. Same rules apply! You want to ensure that the landing page is optimized for use on a mobile device, and like all marketing channels, you want to ensure that you are providing your audience with an incentive to respond to your call to action.

W: If Graph Expo attendees and vendors wanted to do a last-minute mobile marketing and sales campaign for the event, what could they do?

K: It is never too late to incorporate mobile channels into your marketing plan! Some ideas for doing so could include making QR Code buttons for your employees to wear. These buttons could point to each employees’ online business cards. A second idea could be to place an 8” x 11”sign (or larger), containing a friendly URL or QR Code, on the table at your booth. When someone scans the Code or visits the friendly URL, they would be brought to a mobile optimized landing page where they could enter to win a prize. A third idea could be to hand out fliers with a mobile contest on them. For example, the flier could list individuals from your company that they must find and take a picture with on their mobile device. They would then need to tweet the pictures to your company page, with the Graph Expo hashtag included, and the person with the most tweeted pictures would win a prize after the show.

If you have questions for Katie, give her a call at 978-694-9992 or send her a note!

List of Our 2012 Graph Expo Speaking Engagements
3 Tips for How to Make the Most of Your Tradeshow
5 Website Necessities

 

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Early Reviews of the iPhone 5

Lou Cimaglia
Posted on September 21, 2012 () in News
iPhone5

Everyone is weighing in on the new iPhone 5 these days after its recent release. We have scoured the internet looking for all of the opinions on the shiniest smartphone on the market – here is a compilation of some of the best.

Appearance

“This is not a phone you will want to put a case on. Okay, yes, many people will understandably want to protect their new phones from scratches and nicks. But this is a device you want to keep bare so that its beautiful aluminum and glass body is visible.”

ABC News – Sept. 21

“But we’ve talked enough about how it works in the hand. How does it look? Fantastic, frankly. The iPhone 4S already has one of the best displays on the market with regard to things like pixel density, brightness and contrast, and the iPhone 5 brings that up another notch — and not just because it has an additional 176 rows of pixels.”

Endgadget – Sept. 18

New Features

“This phone will make your home Wi-Fi look bad. Or at least, it did that to mine. Owners of other 4G LTE phones won’t be shocked, but iPhone owners making the switch will start noticing that staying on LTE versus Wi-Fi might actually produce faster results…of course, at the expense of expensive data rates. I hopped off my work Wi-Fi and used AT&T LTE in midtown Manhattan to make a FaceTime call to my wife because the former was slowing down. LTE, in my tests, ran anywhere from 10 to 20Mbps, which is up to twice as fast as my wireless router’s connection at home.”

CNET – Sept. 18

“David Pogue, at the New York Times, identifies the three factors that have made the iPhone a success — design, components and compatibility — and says that while the iPhone 5 excels at the first two, its new connector, which makes older docks and chargers obsolete, takes away points in the compatibility department. (Pogue does point out, however, that the new connector is smaller, sturdier and easier to use than the old one, because it doesn’t matter which side is up when you plug it in.)”

NBC News – Sept. 19

“Apple says that the iPhone 5 will deliver “up to” 8 hours of talk time or LTE Internet use on a charge. I didn’t attempt to verify this. But in a week with the phone, I found that I could get through one day — but not two — on a charge. That’s the same ballpark as the iPhone 4S’s 3G connection (which is sometimes dubbed “4G” by irrationally exuberant carriers).

Time – Sept. 18

“The biggest drawback I found is the new Maps app. Apple has replaced Google Maps with a new maps app of its own. This app has one huge advantage over the iPhone version of Google Maps — it now offers free, voice-prompted, turn-by-turn navigation.

But the app is in other ways a step backward from the familiar Google app. For instance, while Apple’s maps feature a 3-D “Flyover” view of some central cities, they lack Google’s very useful ground-level photographic street views. And they also lack public-transit routing. Apple will instead link you to third-party transit apps.”

All Things D – Sept. 18

“In the year since Siri became a household name on the 4S, Apple’s chatty voice assistant has come a long way. She can now open apps upon request. She can deliver sports scores, movie trivia, compose your Facebook status and help you make a dinner reservation. Siri’s still not perfect, however. When I asked her to “recommend a good Chinese restaurant” she responded with a list of Chinese restaurants with the name “Good” in them. But Siri outperformed a similar feature on the Galaxy in my tests.”

USA Today – Sept. 18

 

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How-To: Upload Images to the Pages in your Mobile Website

Jason Pinto
Posted on September 5, 2012 () in General

This “How-To” tip was submitted by the great folks in our Customer Support department!

Through the Drag and Drop interface of our mobile website building application, users have the option to add as many images as they’d like to the Pages inside of their mobile website.

Users can simply to upload an image from their computer, select the appropriate sizing and alignment options, and then insert their image onto the page.

Here are the steps for taking advantage of that feature:

Step 1: Select the “Image” option button

Below is a screenshot of some of the options available in the Add New Content section of the mobile website builder. Simply click on the “Image” button. A new area will automatically be added to your mobile website. You can move that area wherever you’d like on the page.

Screenshot from iFlyMobi's Mobile Website Builder: Select an Action Button

Step 2: Upload Your Image

Within the Edit Content screen, you have the option to easily upload the image that you’d like to place on the mobile website.

Once the image has been uploaded, you can also control the alignment and size via the additional optional fields.

iFlyMobi Application Screenshot: Easily upload your own images during the mobile website building process

We hope that you find this tip helpful as you look for ways to reach the growing mobile audience!

If you have any questions or trouble, please contact our team today >>

 

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New Google Study Reveals Mobile Impact

Lou Cimaglia
Posted on September 4, 2012 () in News
iPhone

A new study released by Google entitled “The New Multi-screen World: Understanding Cross-platform Consuming Behavior” analyzes how we interact with multiple screens daily, including smartphones, computers, tablets and televisions.

The most impressive portion of this study resides in the revelatory statistics pertaining to the mobile world. “90% of consumers begin a task on one device and then complete it on another device. Smartphones are by far the most common starting point for this sequential activity,” the study says.

“Additionally, the study looked at how consumers treat content differently on each medium,” notes an article on mobilemarketer.com.

A representative from Google quoted in the Mobile Marketer article says it is crucial for marketers to understand the importance of “sequential viewing.”

“With sequential screening it’s critical that businesses make the user experience as seamless as possible across devices,” said Dai Pham, marketing manager of mobile ads at Google, Mountain View, CA. “For example, if a customer starts shopping on her mobile phone, is the Web site mobile-friendly and could she easily continue her shopping on a computer? Saved shopping carts and sign-in experiences helps keep consumers engaged, regardless of the device used to get to you.”

This is yet another reminder that mobile is an absolutely essential part to any marketing strategy. Being able to integrate mobile platforms with existing channels is necessary, because your audiences are already engaging in this practice.

For more information on how to create your mobile presence, contact us today!

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Are you ready for Content Marketing World?

John Foley, Jr.
Posted on August 29, 2012 () in News

Content Marketing World 2012: Banner - Our CEO John Foley, Jr. is one of the speakers.

Well, the countdown is on!

In just a few days, I will be packing up my things and driving to the airport as I make my way to Content Marketing World 2012!

I am absolutely in awe of the incredible list of speakers and attending companies that I’ve had the chance to see. I really think that Joe Pulizzi (and his staff, or course!) is about to put on one of the best events of the year.

If you will be there too, I am absolutely looking forward to getting the opportunity to meet you.

I’d also love to invite you to attend my presentation (Yes, I am humbled to be on the list of speakers for this event!). The slides will be informative and entertaining… and they will also address one of the hottest topics in the world of marketing today: mobile.

Here are the details:

Presentation Title: Mobile and Tablet Content Distribution

Date: Thursday, September 6th

Time: 10:30am

Presentation Description (via the Content Marketing World website):

There is no doubt that mobile devices such as smartphones and tablets are changing the way that people consume information. The speed at which people are purchasing those items and making them part of their daily routines is happening faster than most marketers are prepared for! In this presentation, John Foley, CEO of interlinkONE and Grow Socially, will provide an overview of what needs to be done to prepare, deliver, and measure content that is tailored for the mobile audience.

John will cover items such as:

  • How to develop a strategy to reach your mobile audience
  • Options for building mobile websites, landing pages, blogs, and more
  • Best practices for integrating mobile with other distribution channels, such as print and email
  • Considerations regarding building a mobile App vs. a mobile website
  • And more!

I hope that you will join me as we all look for ways to reach the growing mobile audience!

Click here for more information on Content Marketing World 2012 >>

See you soon!

Image Credit

 

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Catch John Foley, Jr. at Graph Expo 2012!

Jason Pinto
Posted on August 28, 2012 () in News

Graph Expo 2012 Logo: interlinkONE and Grow Socially are exhibiting at this event, and our CEO John Foley, Jr. is delivering multiple presentations.

With Graph Expo just several weeks away, there is a lot of excitement brewing at the interlinkONE and Grow Socially office at 21 Concord Street.

We will be exhibiting in the Marketing Pavilion at Booths 1071 and 1072. We’d love to see you there!

But one of the biggest items that we’d like to share with you today involves this news — our CEO John Foley, Jr. will be delivering TWO of the educational Graph Expo seminars!

We wanted to share this news with you as quickly as possible because registration is required for these events. Here are the details of the two seminars that John will be presenting:

Mastering the Triad: Social Media, SEO & Your Website

Date: Monday, October 8th
Time: 10:30 am – 12:00 pm

You Will Learn:

  • Why SEO is critical to your company’s success
  • How to identify which keywords and types of content drive the best website traffic
  • Steps for creating an effective social media strategy
  • Ways to determine which social networks you should be on today
  • How to turn your website into a lead-generating machine

Register Here >>

The Cloud and Mobile Demystified: Good For YOUR Business?

Date: Tuesday, October 9th
Time: 2:00 pm – 3:30 pm

You Will Learn:

  • Everything you need to know about cloud-computing – the Pros and Cons
  • How to identify if your daily business activities could be improved by using the Cloud
  • The tools that you need to effectively incorporate mobile into your business
  • Ways to use mobile to generate leads and provide customer service

Register Here >>

This year’s Graph Expo promises to be one of the busiest and best events of the year. We look forward to seeing you there!

If you have any questions about these events, our Booth plans, or if you’d like to make an appointment to meet with our team at Graph Expo, please just let us know.

 

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Mobile Marketing to Kids at the Dinner Table

Lou Cimaglia
Posted on August 24, 2012 () in General

Picture of kids at the dinner table: Image via Compfight.com

The Daily Meal recently posted an article about the American family restaurant becoming “ground zero of the digital marketing revolution.”

Marketers, the article says, are tuned into the fact that “kids glued to their smartphones at the dinner table are, like it or not, a common sight at family restaurants.”

Random House is sponsoring children’s menus that will sport QR codes in restaurants such as T.G.I. Friday’s, Buffalo Wild Wings, and over 130 other chains.

The hope is that children will already know what to do with the barcodes, while their parents may not. When scanned, the codes will direct to activities “designed to advertise Random House content — specifically its picture book, Wild About Books. And on the back, three QR codes will let kids scan into a mobile app for videos, info about the book, and an interactive portion of the book.”

This could signal a sweeping integration of QR codes on all menus targeted at all ages. This also marks somewhat of a deeper search into a new frontier of QR code usage. While Chili’s and some other restaurants have dabbled with QR codes, this is a deeper, richer integration with the overall dining experience.

Are you ready to reach the mobile audience? Sign up for a 14-day free trial of our solution today >>

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