No matter what business you find yourself in; you may want to consider mobile marketing if you are not already using it.
From real estate to stores to finance, more and more companies are discovering that mobile marketing can and should play a key role in one’s efforts to market their respective brand.
Just look at how mobile marketing is popping up more and more in the news these days. What once may have been a shaky prediction to say how it might do down the road is turning into almost a guaranteed conclusion. If you’re a business and you want to reach consumers, you need to have your hands in the mobile marketing arena.
How Business Can Deploy a Winning Plan
In order to best capitalize on mobile marketing, business owners must have some idea (hire someone for your business or outsource it) of how mobile promotions work.
Whether you’re a company such as TitleBucks, Walmart, Olive Garden or any other know business, using mobile marketing can best be accomplish when you:
1. Research – The first thing of utmost importance is researching your target audience. You can’t just flood consumers with mobile marketing messages and hope some of them stick. Get an idea of your demographics for starters. If you’re offering car loans, you’re not going to want to target the very old or young teens for that matter. For those in the restaurant business, going after couples or those with one or more kids is always a good idea. The time invested in research will ultimately pay off for you in higher revenue streams;
2. Respect – Face it, you’d be a little annoyed too if you were being bombarded with texts and other outreach efforts by companies that you truly had no interest in spending money with. Make sure your mobile marketing efforts are aimed towards those who are truly interested in your products and services. If you go after folks not of interest, they are likely to send out negative comments about your company, something no business owner wants. The opt-in focus is critical, thereby essential giving the shopper control of the message he or she receives, allowing them to zero in on the products and/or services they truly need. This again goes back to research and knowing who exactly you want to target in order to get the most bang for your buck;
3. Perfection – Make sure you know what your message looks and sounds like before you send it out. Stop and think for a moment, will your email content display properly when it arrives at the consumer’s mobile device? If the answer is no or not likely, you in essence have essentially wasted their time and your time;
4. Socialize – Finally, it is important that social media interaction with connected consumers be accurate and consistent. This means engaging with consumers on multiple platforms, among which include Twitter, Facebook, Pinterest and Google+. How you deal with consumers’ inquiries and issues goes a long way in determining if your business’s customer service is seen as excellent, average or downright poor.
With all that mobile marketing can offer your business, is 2015 the year you take this form of reach out to consumers by the horns?
About the Author: Dave Thomas writes for a variety of websites on topics such as small business and marketing.