As health insurance evolves, it only makes sense that the technology behind insurance marketing evolves right along with it.
With that said, many insurance providers are turning to mobile apps to help make their companies run smoother and make their customers’ lives easier as well.
With health on-the-go in mind, here are a handful of handheld ways mobile apps are becoming a convenient part of the health insurance market:
Mobility Makes Life Easier
For customers, changing an insurance policy, finding a physician within network, and scheduling a checkup must be a hassle-free process. Mobile health insurance apps make it easier for customers to navigate their policies and take full advantage of their benefits.
What this means for insurers’ is the ability to develop easy-to-use, intuitive apps in order to land more customers while keeping the ones they already have.
When choosing a health insurance plan, customers should look for companies that provide well-rounded apps with customer service in mind. Likewise, insurance companies should develop apps with unique features.
Physician Network Searches
Having health insurance is one thing, but finding the right doctor within your network is something else entirely. Because of this, more and more customers are setting their sights on insurance companies that provide apps with intuitive network search features.
Network search features allow customers to perform a quick search of all the doctors in their network from their mobile device.
Many apps, like the myCigna mobile app, can quickly and accurately search for physicians based on the customer’s health background.
In addition, many health insurance apps can find network physicians based on the customer’s current location, which takes mobile health to new heights.
On-The-Go Coverage and Benefits
Well-informed customers are happy customers and mobile health insurance apps are helping to keep customers up-to-date on their coverage and benefits.
This is a good thing for insurance companies as well because it decreases claim and billing disputes by helping customers keep track of their coverage in the moment.
For example, the Aetna Mobile app allows customers to review their premiums and deductibles as well as their plan benefits from anywhere. Additionally, the app allows customers to also make adjustments to their coverage without having to make a phone call.
In the past, customers had to jump through hoops just to get a question across to their primary care doctor.
But, insurance companies like Kaiser Permanente provide apps that keep patients and doctors better connected. The KP mobile app allows insurance customers to email their physician with non-urgent questions and health advice directly from their mobile device.
Likewise, the KP mobile app and many others allow customers to directly schedule, cancel, and view available appointments and checkups. This helps streamline the customer’s healthcare experience and the doctor’s schedule.
Emergency Contact Sharing
Many mobile apps on the market also feature emergency contact sharing.
Customers can designate an emergency contact via their mobile app and, if a health issue ever does arise, all of that customer’s medical information is made available for their emergency contact. This cuts down on paperwork and alleviates some of the stress involved with emergency situations.
From constant contact to on-the-go coverage, it’s plain to see that mobile apps truly are becoming a huge part of the health insurance market.
About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including personal health and insurance.