Traffic to a small business website is the most important aspect of owning a website.
The amount of traffic you receive lets you know how many people are visiting, what they are reading or viewing, and how long they are staying. There are many ways to measure traffic, not all are equal.
Google is the big player in almost everything website related. From measuring traffic to monitoring advertising, Google has it down pat. People around the world use Google Analytics to keep track of how well their website is doing.
To use this service you must create a Google account. This is accomplished by creating a Gmail account, once this step has been taken it is a matter of visiting their Analytics site. Your account information is imported. To this you add the URL of your website and a small code is generated that you or your web designer insert into your website code. Once Google has registered this entry, your site will be monitored.
Google Analytics reports on Pacific Time.
Free Traffic Monitors
Many free traffic monitors exist. Much like Google, you must enter a snippet of code into your website’s HTML. Most of the time the free traffic monitors only calculate the number of visitors to your site. None are quite as in depth as Google. Some are available as WordPress plugins – be wary of plugins, some can corrupt your website’s code. Only install those that are direct from WordPress. Read reviews on their performance.
Some free traffic monitors are only free for a limited time or they have features that must be paid for. Free software from a no-name company is usually sub-par.
Importance of Traffic
Traffic is important because without traffic you have no audience. If people are not visiting your site, it is a waste of time and money. To bring in more traffic, consider a marketing strategy. This can involves advertising or adding more, relevant content to your site. Content is one of the best ways to bring in more traffic. People that are in search of information pertaining to your service or product will flock to well written, relevant content.
Some companies improve traffic to their site by adding forums. These forums can be a boon if well maintained. Forums should include a customer service area, FAQs, and information about your product. Many people enjoy a ‘free forum’ area where they can interact with other customers, but unless your forum is well moderated this can backfire. Paid moderators can keep an eye on you forum to delete spam and offensive posts.
Never underestimate the power of good customer relations in building traffic.
By keeping your customer support emails, phone numbers, or live chat active, you can ensure high traffic.
A user friendly site will encourage people to stay on site longer than if the information visitors seek is hidden. Always keep important information prominent and avoid clutter.
About the Author: Tina Samuels writes on online physician reviews, small business, and social media.