Marketers are continually looking for ways to engage visitors and draw in new clients. One innovative way to do this is with a cool mobile contest. However, all too many fail to “go viral” and barely make a ripple in the vast pond of the social media world. A mobile contest requires optimal planning, good management and close follow-up. These five steps can help you create a successful mobile contest.
Choose Goals, Time Frame, and Budget
Are you looking for more reach, better branding, Facebook Likes, or new product sales? Choose specific goals for the contest and decide on a time frame and budget that fits. Your contest should make sense for your company and contribute to specific business goals.
Dream Up a Shareable Contest
Here’s the fun part! Design a contest that complements your brand, business, and goals. Some ideas might include a trivia contest (put clues or answers on your website to drive traffic there), offering prizes for sharing your content, or a photo or meme-creation contest. Allow users to vote on other contributions – it could generate a lot of buzz and even “go viral.” Grow your Facebook community by only allowing those who “Like” your page to have access. Overall, the key is to keep things fairly simple, attention-grabbing, fun, and with an incentive to share the contest via social media.
Build Your Contest
Once your contest is designed, you’ll have to build it. If you’re adept at programming, you can build an application from scratch; you can also use a customizable tool, or outsource the entire process to a developer. Whatever choice you make, make sure that the end result is a contest that users can readily understand and will want to share.
Test on Mobile Devices
Since this is a mobile contest, compatibility across a range of mobile devices is key. Test and re-test your contest on a variety of smartphone and tablet platforms to ensure it works great on each.
Spread the Word
Once it’s polished and tested, it’s time to launch your contest. From there, you should publish new posts about it via e-newsletters and social media at least three times per week for its duration. Talk about the prize(s) and generate buzz by showing current or previous winners. Include calls to action and make it easily “shareable” to get maximum users involved.
When the contest is over, crunch the numbers, assess your results, learn from the experience – then get ready to plan your next mobile contest!