While you are setting up a mobile website, whether it is for a special event or your normal visitors who may be using a smartphone or tablet instead of a computer, it is easy to get distracted by the small details. Even though a variety of details may be useful on a normal website, you want to avoid cluttering up your mobile website.
Identify Your Customer’s Goals
The best mobile websites are straightforward and to-the-point. You do not want to distract your potential customers with unnecessary facts, figures or details that will only confuse or annoy them. Your visitors are looking at your website for a specific reason, so you want to make it as relevant as possible to your customer’s goals. For example, if you own a restaurant, then you may want to include the menu and location details, but you can avoid the historical data or about-us details.
Focus a mobile website design around the goals that your customers are setting. If your customers are looking for a restaurant to stop for lunch, then the most important data is the menu and location.
Keep it Simple
Nothing is more irritating to your customers than struggling to find the information that is most relevant. If your mobile website is announcing an upcoming event, then develop a mobile website that focuses on the most important details.
The Harvard Business Review suggests that an easy navigational set-up on your website can actually result in a greater number of sales and improved customer conversion rates. That is because the decision making process is easier when your customers are not wasting time trying to find out information that is relevant to their search and goals. Creating a simple website will make it easier to navigate and find data.
Building a mobile website is not necessarily as difficult as it might sound. By evaluating your goals and the goals of your customers, it is easier to remove unnecessary clutter and set up a simple mobile website that will bring your customers back in the future and encourage better conversion rates.