Mobile is Mainstream

Jason Pinto
Posted on in General

Google image

When Google talks, a lot of people listen.

And for anyone that works in the mobile marketing world right now, that is a good thing. Google is doing a tremendous job of promoting the importance of creating a mobile presence in one’s marketing efforts.

They recently released a new report that studied mobile adoption across some of the major countries in the world. This included the United States, the United Kingdom, Germany, France, and Japan.

The report provides a number of statistics that all point to this: consumers are shifting to their smartphone to access the internet.

Here were a few of the stats that stood out to me:

  • Smartphone penetration reached 45% in the UK and 38% in the US and France.
  • The percentage of smartphone owners using their device for daily Internet access jumped from 39% to 49% in Germany.
  • More than two-thirds of smartphone users in the US and over half of smartphone users in the UK access the mobile Internet daily.

Learn more about Google’s report here >>


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Is Your Website Ready for the Super Bowl?

Jason Pinto
Posted on in General

The New England Patriots are ready for the Super Bowl --- is your website?

According to a new report that was shared by MediaPost, nearly 60% of mobile phone users plan to look at or use their phones during this year’s Super Bowl.

As New England Patriots fans, we certainly hope that those folks put down their phones in time to watch our home-team celebrate their victory :-)

But the bottom-line is this: no matter what team we may be rooting for, and whether our company has paid for a Super Bowl advertisement or not, chances our higher than ever that people will be looking at our website on their mobile devices.

There were two more statistics in the article that stood out to me:

  • Eight out of 10 viewers plan to use their mobile devices as much or more than they did during last year’s Super Bowl.
  • Half of all viewers 18+ are expected to check their mobile phones 10 times more.

Is your website ready for that growing mobile audience? If not, we can help!

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Making Money with Mobile

Jason Pinto
Posted on in General

Thank you to everyone that attended our webinar on “Making Money with Mobile”. If you’d like to review the content, we have two options for you!

Download and Watch the Recording [WMV file] >>

Or, browse through the slides below:

Making Money with Mobile
View more presentations from interlinkONE

Would you like to give iFlyMobi a try? Sign up for a 14-day free trial today!


An Easier Way to Get “Home”

Jason Pinto
Posted on in News

I just wanted to share news regarding an enhancement that we released today.

In an effort to make the mobile websites that you build with our iFlyMobi application as user-friendly as possible, we have added a “Home” button to each page that you build with our software (excluding your website’s actual “home page”, of course).

The “Home” button now appears in the top-right corner of each page inside of your mobile website. The system will use the color scheme that you have chosen for your mobile website in order to properly draw the button.

Here is a screenshot of how this button looks on the mobile website that we’ve built for interlinkONE.

Mobile Website: Screenshot with the Home button

We hope that you find this feature helpful as you seek to reach the mobile audience!


Two Ways to Tell a Story: Interacting with Mobile Devices

Jason Pinto
Posted on in General

I stumbled upon two items today that do a great job of demonstrating how mobile devices are changing the way that people communicate and consume information. One’s an article containing statistics, the other is an animated image that contains scenes from a popular TV show.

Let Us Look at the Image First

How Mobile Devices change the way people interact

I must thank Aaron Rains of for sharing that image on his Google+ page!

Next, Let Us Look at the Article

On, an article titled “Mobile marketing to ‘explode’ in 2012” presented a number of mobile-related news items that were shared by Bruce Biegel of Winterberry Group. Here are a few of the key statistics:

  • U.S. adults spent 30% more time interacting with their mobile devices at the end of 2011 than they did at the beginning of the year
  • U.S. mobile advertising spending increased 41.2% to $1.2 billion in 2011, compared with 2010
  • Mobile ad spending in 2012, he predicted, will increase by a whopping 50.2% to $1.8 billion

Is Your Company Aware of This Story?

Yes, these statistics and the animated image both tell powerful story — mobile devices are dramatically changing the way that people communicate.

Is your company adapting to this shift?


Add Google Analytics Tracking to your Mobile Websites

Jason Pinto
Posted on in News

We are happy to announce that users can now easily insert Google Analytics tracking code into the mobile websites that they’ve built with the iFlyMobi application.

How Can You Use This Feature?

The process of adding the Google Analytics tracking logic is very simple.

First, you will want to find the unique ID that Google Analytics has assigned to your website. Below is a screenshot that may help — you will simply want to copy the value that Google Analytics has assigned to your website. The value will be in this format: “UA-XXXXX-Y”.

Screenshot from Google Analytics: Grabbing the Unique ID for a website

  • Next, you will want to log-in to the iFlyMobi Application.
  • Click on the “My Websites” button.
  • Find the mobile website that you’d like to add the tracking to, and click the “Edit” button.
  • Then, simply paste in the Unique ID that you copied into the “Google Analytics #” field.

    Adding Google Analytics Tracking Code to a mobile website with the iFlyMobi Application

  • Scroll down and click the “Update Website” button.

From that point forward, you should start seeing traffic to your mobile website within your Google Analytics reports.

What About Your Existing iFlyMobi Reports?

We will continue to provide and improve on the reporting that is already built into iFlyMobi.

However, we recognize that many of our customers rely heavily on Google Analytics to monitor traffic on their normal desktop websites. Thus, we believe this enhancement will make their jobs easier, as they seek to monitor traffic on their mobile websites as well.

Please feel free to continue using the iFlyMobi reports along with any reports that you utilize in Google Analytics!

Moving Forward

We hope that you find this feature helpful as you look to maximize your mobile marketing efforts.

If you have any questions, please let us know.


The Growth of Mobile Email

Jason Pinto
Posted on in General

The following chart from comScore truly is a “Data Gem”:

comScore Chart on Mobile Email usage

One additional piece of data from comScore that made quite an impression on me was this: 78% of smartphone owners used their mobile device to check email during November 2011.

A report like this certainly should cause us to test and review how the emails we send out look on mobile devices. A few of the things that we may need to analyze include:

  • How does our email look on various smartphones?
  • How does our email look on various tablets?
  • In regards to the links within our email, are they pointing to content that is mobile-optimized?
  • Is the length of text in our Subject Line or Body harming the chances that people might read or open our email?

Depending on how much email our company might send out on a monthly basis, the level of effort required to accomplish this certainly may vary. However, the bottom line is this — mobile data usage will continue to increase across all channels.  Thus, buying out the time to put forth this type of effort certainly may bring us benefits.


Mobile Comfort

Jason Pinto
Posted on in General

Reading Choices: Smartphone and Newspaper

I stumbled upon a few important statistics regarding consumers and mobile devices today. They came from Deloitte’s “State of the Media Democracy” survey. Here are a few of the highlights:

  • 20% of Millennials had read their favorite newspaper on a smartphone in the previous six months, up from 9% last year
  • 11% of Millennials said using a smartphone was their favorite method of reading a newspaper, up from 3% last year
  • 42% of respondents had streamed or downloaded a movie on a digital device in 2011, up 28% from last year

While these numbers certainly don’t call for companies to abandon all channels except for mobile, their upward trend points to the fact that people are becoming more comfortable using their mobile devices to accomplish tasks that were typically done via other methods.

And as smartphone ownership levels rise, we can expect to see these types of figures continue to rise as well.

So…as our customers and prospects become more comfortable using their phone to accomplish tasks, the spotlight clearly gets pointed on businesses everywhere. Are they adapting quickly enough to communicate with the mobile audience?


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Printing Center USA Gets Mobile

Jason Pinto
Posted on in General

The great folks at Printing Center USA have set a great example recently regarding mobile websites. Yes, I am quite happy that they are using iFlyMobi to build one for their company.

But in addition to just building a mobile website, they have been educating their customers about how they’ll be able to use it as well. Below is a video they recently published where they discuss what customers can expect from the mobile site:

I think this is a great way for a company to maximize the potential value from a mobile website. By educating their customers, they will most likely increase the success of the site when the mobile audience starts accessing it. This video should help to eliminate any surprise factor and set expectations.

But also, this video helps to humanize their brand. More and more transactions are happening online… on laptops, desktops, and phones. The same is true for Printing Center USA. But here, they are given their customers a chance to put a face behind the name.

That’s a great way to treat customers, indeed!


3 Ways to Improve Your Mobile Website

Jason Pinto
Posted on in Inspiration

Image for the number 3

If you’ve already made the leap to creating a mobile website for your business, we commend you. Mobile website traffic continues to rise… and it will do so even more with all of the fortunate folks that received a smartphone as a gift this holiday season.

When they interact with your company on a site that was optimized for mobile devices, they will no doubt be grateful that they don’t need to “tap-to-zoom and scroll-to-read” throughout each page of your website.

But in addition to providing a pleasant experience, you also need your mobile website to provide value to its visitors and to your company as well.  Here are three ways that you can do that successfully.

3 Tips for Increasing the Value of Your Mobile Website

1. Add Click-to-Call and Click-To-Text Links: One of the best ways to develop an effective mobile website presence is to take advantage of the functions that really wouldn’t work as well on another device. You can do this by adding click-to-call and click-to-text links on your pages. By clicking on these links, people will be instantly brought to the appropriate application inside of your phone, to either dial you or send you a text-message.

2. Include a Form to Collect Data: One of the best ways to demonstrate the value of your desktop website is to incorporate lead-generation forms. The same can be done on a mobile website. Whether you are inviting people to request a demo, to download an eBook or White Paper, or to simply request more information, you could do this by building and adding a mobile Form. This will allow you to better serve the mobile audience that wants your information… but yet that doesn’t to deal with the hassles of zooming and scrolling to get it.

3. Incorporate Images that Links to Maps with Directions: Does your business have a retail location? Will you be exhibiting or attending a trade show or conference? If so, you can use your mobile website to direct people there. Simply include an image of a map on a page inside of your mobile website. Then, grab a URL that will link to a site such as Mapquest for the appropriate address. Simply link the image to that URL, and you’ll make it a lot easier for people to find out where they need to go right from their phones.

These are just a few ways that you can increase interactions on your mobile website. I hope that you find these tips helpful!

If you’d like to build your own mobile website today, sign up for our 14-day free trial!

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