Thanks very much to the folks at BizReport for calling attention to this study.
The study focused on U.K. consumers, but the results are certainly important for marketers everywhere to take note of.
Here were two of the big items that caught my attention:
- 36% of consumers in the UK read emails on their mobile devices
- 55% of 18-34 year-olds in the UK read emails on their mobile devices
But then what’s even more impressive is this: 42% of those folks are taking action on the email, typically clicking through on one of its links.
These types of number will only continue to grow as the number of smartphone owners rises.
If your target audience is reading your emails on their mobile devices, will your email layout and website links be optimized and ready?