Most companies would agree that people are turning to their mobile phones to help them in the buying process.
This may include searching for product information, comparing prices, asking for opinions and reading through other user’s reviews, and in some cases actually buying the products on their phone.
But what about finding and accessing coupons on their mobile phone?
eMarketer recently published some statistics related to that question. Here is one of the charts:
From this chart, we can see that one in ten mobile users are redeeming coupons.
Will that number rise as more people become smartphone owners? We will have to wait and see. But I think businesses will need to do the following things to increase adoption:
- Educate consumers on the steps involved in the process. This could be in the form of online video, printed collateral with QR Codes, blog posts, and more. But if companies can demonstrate that it’s easy and convenient to redeem mobile coupons, they may increase adoption rates.
- Educate employees on the process! One of the worst things that can happen to a technology is if the consumer thinks they know how it should work, and they think the process should be easy… but then because staff members were not properly taught, the technology appears to fail in front of the consumer.