[Webinar] Success with QR Codes and the Mobile Web

Jason Pinto
Posted on in News

interlinkONE's Webinar Series: Register today!On April 18th, interlinkONE and Grow Socially will deliver an information-packed webinar to help you succeed with QR Codes and mobile websites. Register today to reserve your seat!

While the usage of QR Codes and other mobile tags has increased greatly over the past year, customers and businesses have often been disappointed by the results.

However, our main presenters — Katie Saldlier and David Platz — will provide a number of best practices to increase the success of your next mobile marketing effort.

Attendees will receive actionable information on a variety of topics, including:

  • Best Practices for Implementing QR Codes
  • Building an Engaging Mobile Website
  • Educating Your Target Audience
  • Strategies for Selling Mobile Solutions
  • And more!

Don’t miss out on this timely and relevant information!

Register Today >>

 

Smartphone Statistics from Nielsen

Jason Pinto
Posted on in News

The folks at Nielsen have  released updated statistics related to smartphone adoption.

If you find yourself in the “waiting” stage for building or deploying a mobile marketing strategy for your brand or business, these latest figures should help to push you forward.

The Latest U.S. Smartphone Ownership Statistics

As of February 2012, 49.7% of U.S. mobile subscribers now own a smartphone.

What’s even more impressive is this: two-thirds of the folks that acquired a new mobile phone in the last three months chose a smartphone over a feature phone.

Nielsen also published this great chart to help illustrate those trends:

Smartphone statistics as of February 2012: Great chart from Nielsen

What does this mean for your business?

Well, if you currently rely on online content to build brand awareness, generate leads, and increase sales, you’ll absolutely need to ensure that your content is optimized for mobile devices.

That would certainly include websites, landing pages, registration forms, banner advertisements, and more.

If you are wondering how those items can be mobile-optimized, don’t worry — we can help!

Try our mobile website builder for 14-days free… starting now >>

 

The Virtual Store from Well.ca

Jason Pinto
Posted on in Inspiration

I just wanted to share this great video from the folks at Well.ca. It demonstrates how QR Codes have enabled them to launch a virtual storefront inside of a downtown Toronto subway:

 

Customize the Layout of your Mobile Website’s Home Page

Jason Pinto
Posted on in News

I’m happy to share news regarding another enhancement that our development team has rolled out to iFlyMobi this week. This latest feature is designed to help give users more control over the look and feel of their mobile website.

Watch the video below to learn how to organize the menu items that appear on your mobile website’s home page!

As you can see, users can now change the sort order of their Pages, Links, and Blogs.

P.S. Are you ready to build a mobile website?  Get started today!

 

Auto-Update Feature for Your Blog

Jason Pinto
Posted on in News

One of the best ways to ensure that your mobile website contains dynamic content is to connect an RSS feed/blog to it.

You can do that easily through the iFlyMobi application at any time. (Here are the simple instructions for accomplishing that!)

Well, we are happy to announce a recent enhancement from our development team that makes the on-going maintenance process of keeping a blog updated easier than ever.

How the Blog On Your Mobile Website is Updated

Once an RSS feed is connected to a mobile website, the iFlyMobi application brings in any of the data that it can find. This primarily includes the Title and Content for your blog posts.

Going forward, a user would need to manually click the “Update Blog” button to have our mobile website retrieve any new posts.

However, our development team has implemented an enhancement to eliminate the need for that step.

The iFlyMobi application will now automatically check your RSS feeds each day. If it finds new content, it will bring it in and display it on your mobile website.

As seen in the screenshot below, our application will display the most recent date that the Blog was updated (in the top-right corner):

iFlyMobi: Auto-Update the Blog Posts/RSS Feed for Your Mobile Websites

Moving Forward

We hope that you find this feature helpful as you seek to reach the ever-growing mobile audience.

Please let us know if you have any questions or comments.

 

Change the Name of your Mobile Blog Link

Jason Pinto
Posted on in News

With our iFlyMobi application, users can easily connect their Blog (or any other RSS feed) to the mobile websites that they build.

After a user plugs in their RSS feed, our system will automatically import your blog posts and add a “Blog” link to the home page of your mobile website.

By doing that, you’ll be giving the growing mobile audience the ability to access and consume the tips, tricks, and news items that you post in your blog via their mobile device — whether it’s a smartphone or a tablet.

Based on user request, we’ve enhanced this functionality to give you a bit more flexibility.

Users can now define their own name for the “Blog” link.

Here’s how you can do it:

Updating the Name of your Existing Blog

If you have previously assigned a Blog/RSS feed to your mobile website, you can still change the name of the Blog link. Here’s how:

  • Click the “My Websites” button and select the website that you’d like to edit.
  • Scroll down until you find the Blog section and click the “Edit Blog” button.
  • There, you will now see a “Link Name” field. Simply enter the name that you wish to have on the Blog link inside of the text box.
    Change the Label/Name of your Blog Menu Link for your Mobile Website
  • Click the “Update Blog” button. Next time you view your mobile website, the change will be visible.

Change the name on the link of your Blog Menu in your mobile website

Adding a New Blog

If you are adding a new blog/RSS feed to your mobile websites for the first time, here are the easy-to-follow instructions:

  • Click the “My Websites” button and select the website that you’d like to add a Blog to.
  • Scroll down until you find the Blog section and click the “New Blog” button.
  • Enter the “Link Name” value and the “RSS Feed URL” and click the “Update Blog” button.
  • Add a Blog to your Mobile site: Include a Label for your Link and the RSS feed URL

Moving Forward

We hope that you find these instructions easy to follow, and that you benefit from this new feature!

Our development team has been hard at work on a number of enhancements for the iFlyMobi application recently. We are quite excited to share them with you in the weeks to come. Stay tuned!

 

3 Steps for Selling Mobile Websites To Your Clients

John Foley, Jr.
Posted on in General

There is no doubt that the world of mobile is creating many opportunities for folks in the marketing and communications industries. Mobile technology has opened up new ways for companies to reach prospects, generate leads, and provide customer support.

For service providers, there is opportunity to help marketers achieve their mobile-related goals.  One area in which this is true is related to mobile websites. As the number of smartphone owners continues to rise, so will mobile web traffic.

The technology to build and provide mobile websites for other companies exists. But how can a print service provider sell this solution to their clients and prospects?

Here are 3 ways to get that conversation going:

As a Service That Complements QR Codes

If you are currently creating, tracking, and/or printing QR Codes for your customers, then you have a tremendous opportunity to engage them in a conversation about mobile websites.

Many of the QR Codes that I see “in the wild” today still point to regular websites that were designed for viewing on a desktop computer or laptop.

This is bad for many reasons! For one, it means that the person who puts forth the effort to scan the QR Code with their smartphone is going to have trouble simply reading the content on the website! Even if you rely on them to tap-and-zoom, chances are that they are going to be less than pleased with their interaction with your company. Big images may cause the site to load slowly, and certain functionality may not work at all (such as Flash).

Since QR Codes are going to be accessed by folks on mobile phones, the value of pointing people to mobile-optimized content should be clear to your clients.

By presenting your ability to provide that service to them easily, it should help you to grow your business!

Also, it should help them to increase the success of their QR Code efforts.

Become the Local Mobile Expert

While there is no doubt that mobile is a very hot topic in the marketing world, there are still many people that are not yet up-to-speed with how it affects their business.

This means that you have the opportunity to aggressively educate your customers, prospects, and other businesses in your local area about items such as mobile websites. If you can position yourself as a thought-leader, your chances of being the ones that they turn to when they realize they have a need should absolutely increase.

This educational effort can be done in a number of ways. Here are a few:

  • Offer to speak about mobile marketing at local Chamber of Commerce events (or similar events that bring together local businesses)
  • Write about it on your company’s website and blog
  • Discuss it in your monthly newsletter
  • Talk about it on your social networks
  • Send direct mail and emails that highlight important mobile statistics… and your services

Set the Example

Of course, one of the best ways to convince someone why they need your services is to walk-the-talk.

If you are going to tell someone that they need a mobile website, then you certainly will want to investigate what it will take to create a mobile website for your own company.

Not only can this help to demonstrate that you truly believe in the importance of “going mobile”, but it also can be a great conversation-started (“Hey! I noticed your website looks different on my phone”) and a way to increase your effectiveness as you seek to reach the growing mobile audience.

 

iPad Training For Your Governmental Relations Program

John Foley, Jr.
Posted on in News

Arkansas Chamber of Commerce logo

On March 28th, 2012, I will have the opportunity to speak at the Bob Lamb Conference Center in the Arkansas State Chamber offices.

The presentation will touch on two of my favorite topics – mobile and technology! However, the focus of this presentation is a bit different than what I normally speak on. The title is “Get the Most From Your iPad for Your Governmental Relations Program“.

Event Summary

Joining me at this event will be Dena Woerner, who is the Vice President of Grow Socially.

We will be providing attendees with an overview of strategies and technologies that they can use to improve the success of their governmental relations programs.

We will share a variety of Apps and other tools that can help people maximize the benefits that their iPad can provide on a daily basis.

Event Details

Title: Get the Most From Your iPad for Your Governmental Relations Program

Date/Time: Wednesday, March 28, 9:00 – 11:30

Where: Bob Lamb Conference Center, Arkansas State Chamber offices

RSVP: Mary Dandurand (501) 223-9188, dandurand1@prodigy.net

 

12 Mobile Predictions from Google

Jason Pinto
Posted on in General

Mobile blog post ... Love image from Flickr

Is your business in love with mobile?

Is mobile technology being embraced across your various departments — from marketing to customer support to sales to HR, etc.?

Well, Google certainly would like it to be. In a recent post on their Mobile Ads blog, they outlined a number of compelling reasons why companies should invest more resources into the mobile space today.

Also, they outlined 12 predictions of major developments that they expect the world to see in mobile in the months to come.

Read the list and the full article here >>

 

Photo Credit

 

How Hard is it to Build a Mobile Website?

Jason Pinto
Posted on in News

As the number of smartphone owners continues to rise, many companies are starting to look for ways to reach that growing mobile audience. And as that shift happens, marketers everywhere are trying to find answers to their technical questions as quickly as possible.

Well, if you have any questions about how to build a mobile website, we’d love the chance to provide some answers!

On Wednesday, March 14th, we will will presenting a free, online product demonstration of iFlyMobi.

Reserve your seat today! >>

During the webinar, we will demonstrate how you can:

  • Build professional mobile websites in a matter of minutes
  • Setup mobile-optimized forms, surveys, registrations, lead generation pages, and more
  • Incorporate and track QR Codes on your printed materials
  • Add mobile-detection code to your standard website to redirect the mobile user
  • Rebrand our software to offer it as a full mobile solution to your clients!
  • And more…

We hope to see you there! Registration only takes a few seconds >>