The great folks at comScore have recently published a number of new statistics related to the mobile world.
Here were a few highlights from the data that I saw:
- 234 million Americans age 13 and older used mobile devices.
- 90 million people in the U.S. owned smartphones
- 38% of smartphone owners have used their phone to make a purchase
I’m sure that most of us are not exactly surprised by the fact that people own mobile devices, and that a growing number of them own smartphones.
But in the world of marketing, there certainly are people that may be hesitant to view a smartphone as a tool for making purchases. However, I think that 38% figure is worth paying attention to.
comScore even published a chart that breaks down that figure:
As people become more familiar and comfortable with the capabilities of their smartphone, they will start to see how it can help them save time and energy when it comes to researching and purchasing products and services.
When those people stumble upon your website, will their experience be a pleasant one as they view a mobile website? Or will they be tapping and scrolling as they seek to read & navigate your traditional, desktop website on their phone?