Ways to Reach the Mobile Audience

Jason Pinto
Posted on in General, Inspiration

Thank you very much to the folks at WhatTheyThink.com for running this video of our CEO John Foley, Jr.!

In the video, John discusses a number of ways that companies can reach the growing mobile audience. This includes QR Codes, NFC, Geofencing, and more.

John Foley: What They Think video - April 20th, QR Codes, Mobile, Geofencing, and more!

We hope that you enjoy the video. Click this link to view it now on WhatTheyThink.com’s site >>


Create Opportunities to Act via Mobile

Jason Pinto
Posted on in General

Action Sign: Photo Credit: http://www.flickr.com/photos/15666478@N00/5210356817/

One of my favorite blogs to read on a regular basis is Katya’s Non-Profit Marketing Blog.

It is consistently full of insightful commentary and actionable advice on all things marketing.

Katya recently wrote an excellent article titled “4 things that should shake up nonprofit marketing“. It is a must-read.

Of course, I wholeheartedly agreed that mobile was #1 on her list. Check out this tremendous quote from the article: “More and more people have smartphones, and that means doing good is at their fingertips, all the time.  If we don’t create opportunities to act easily via mobile, we are going to miss out on a lot.

Katya, we couldn’t agree more!

Click here to read the full article >>

Photo Credit


Your Smartphone: Never Leave Home Without It

Jason Pinto
Posted on in General

The folks at MarketingCharts.com have done a very nice job of putting a visual to the the attachment that the growing mobile audience has to their smartphones.

Check out the chart below:

Smartphone Owners and Device Proximity

Yes, 91% of smartphone owners have their mobile device with them at least most of the time!

Is your website ready for them?

Click here for the full article from MarketingCharts.com >>


5 Keys for an Effective Mobile Website

Jason Pinto
Posted on in General, Inspiration

Example of a mobile website for a restaurantThere is no doubt that the importance of reaching the mobile audience is an extremely hot topic among marketers.

And there’s good reason for that. According to a recent report from Nielsen, two-thirds of the folks that acquired a new mobile phone in between December 2011 and February 2012 chose a smartphone over a feature phone.

What does that mean for your business? Well, you must take steps to ensure that your website and other online content is optimized for the mobile audience!

But what is actually involved with building a mobile website that will engage your audience? Here are 5 keys to help you do that successfully.

Recognize the Difference Between Mobile-Ready and Mobile-Optimized

There are some tools out there that make the process of building a mobile website an after-thought. They may take ALL of the content on your existing website, put it in a mobile-ready layout, and then be done with it.

However, while that may give you a website that looks okay on a smartphone, will it properly provide your mobile audience with the experience that they desire and need? No.

Trying to fit all of your content into a mobile website will result in an experience that is over-crowded, hard to navigate, and frustrating.

The better solution is to truly treat your mobile website as a separate entity! One that is specifically designed to provide benefits to the growing mobile audience.

Analyze Your Users’ Needs

Once you’ve made the commitment to having a website that is truly targeted to the mobile audience, you will need to make decisions as to what content should be included and what should be excluded.

How can you do that successfully?

The best thing to do is to put yourself in the shoes of your target audience.

Analyze why they might be visiting your website on their mobile device. Does that indicate that they are inside a store trying to make a purchasing decision? Might they be driving or walking, and trying to find contact information for your business? Could they be at home on the weekend, reading your eNewsletter?

Answers to those types of questions will help us to determine what information may be most important to the mobile user.

Once we know that, we can layout a mobile website that will make it very easy for users to find those items.

Mobile Website for a Landscaping Company: from iFlyMobi

Content: Prioritize and Simplify

When a company builds a desktop website, they often devote many hours to the writing, reviewing, and re-writing portion of the project. And rightfully so. We recognize that we only have a limited amount of time to tell our story to a website visitor.

Because of that, we may fall in love with our text.

However, if we simply take all of the text from our regular website and paste it onto our mobile website, we may be harming the effect that our story could have on the mobile audience.

When building a mobile website, take the time to analyze your content. It may not be easy to do, but taking the time to simplify your message to ensure that that mobile users see the most important items may provide big benefits.

Include Simplified Forms to Generate Leads

Form for your Mobile Website: iFlyMobi example of downloading a White Paper
One of the best ways for a marketer to demonstrate the effectiveness of their desktop website is to show how many leads it has generated.

The same can be said for a mobile website.

Rather than just displaying text, images, and videos, include lead-generation forms that allow for the mobile user to engage with your company.

This may include registration forms for White Papers, eBooks, webinars, or even just a simple “Contact Us” form.

One key to doing that successfully is to reduce the amount of fields and questions that you ask users to fill out. For most people, data entry on a mobile device may not be their favorite time of the day. Thus, trim down the amount of information that you require from that audience in order to maximize your lead generation opportunities.

This may mean that you only ask for their Email Address and perhaps one or two questions to learn more about them.

Provide Links to the Desktop Website

After you’ve built your mobile website, you will want to add logic to your desktop website to automatically direct mobile users to the proper site.

However, some people may prefer the familiarity with the full website. Or perhaps they are looking for something a bit deeper down inside of your content library that isn’t accessible on your mobile website.

By simply including a link to view the regular website, you will be providing a better experience for that audience as well.

I hope that you find these tips helpful as you seek to reach the growing mobile audience.

If you have any questions, please feel free to let me know.

Also, I’d love for you to give our mobile website builder a try!

Sign Up for a 14-Day Free Trial Today!


[Webinar] Success with QR Codes and the Mobile Web

Jason Pinto
Posted on in News

interlinkONE's Webinar Series: Register today!On April 18th, interlinkONE and Grow Socially will deliver an information-packed webinar to help you succeed with QR Codes and mobile websites. Register today to reserve your seat!

While the usage of QR Codes and other mobile tags has increased greatly over the past year, customers and businesses have often been disappointed by the results.

However, our main presenters — Katie Saldlier and David Platz — will provide a number of best practices to increase the success of your next mobile marketing effort.

Attendees will receive actionable information on a variety of topics, including:

  • Best Practices for Implementing QR Codes
  • Building an Engaging Mobile Website
  • Educating Your Target Audience
  • Strategies for Selling Mobile Solutions
  • And more!

Don’t miss out on this timely and relevant information!

Register Today >>


Smartphone Statistics from Nielsen

Jason Pinto
Posted on in News

The folks at Nielsen have  released updated statistics related to smartphone adoption.

If you find yourself in the “waiting” stage for building or deploying a mobile marketing strategy for your brand or business, these latest figures should help to push you forward.

The Latest U.S. Smartphone Ownership Statistics

As of February 2012, 49.7% of U.S. mobile subscribers now own a smartphone.

What’s even more impressive is this: two-thirds of the folks that acquired a new mobile phone in the last three months chose a smartphone over a feature phone.

Nielsen also published this great chart to help illustrate those trends:

Smartphone statistics as of February 2012: Great chart from Nielsen

What does this mean for your business?

Well, if you currently rely on online content to build brand awareness, generate leads, and increase sales, you’ll absolutely need to ensure that your content is optimized for mobile devices.

That would certainly include websites, landing pages, registration forms, banner advertisements, and more.

If you are wondering how those items can be mobile-optimized, don’t worry — we can help!

Try our mobile website builder for 14-days free… starting now >>


The Virtual Store from Well.ca

Jason Pinto
Posted on in Inspiration

I just wanted to share this great video from the folks at Well.ca. It demonstrates how QR Codes have enabled them to launch a virtual storefront inside of a downtown Toronto subway:


Customize the Layout of your Mobile Website’s Home Page

Jason Pinto
Posted on in News

I’m happy to share news regarding another enhancement that our development team has rolled out to iFlyMobi this week. This latest feature is designed to help give users more control over the look and feel of their mobile website.

Watch the video below to learn how to organize the menu items that appear on your mobile website’s home page!

As you can see, users can now change the sort order of their Pages, Links, and Blogs.

P.S. Are you ready to build a mobile website?  Get started today!


Auto-Update Feature for Your Blog

Jason Pinto
Posted on in News

One of the best ways to ensure that your mobile website contains dynamic content is to connect an RSS feed/blog to it.

You can do that easily through the iFlyMobi application at any time. (Here are the simple instructions for accomplishing that!)

Well, we are happy to announce a recent enhancement from our development team that makes the on-going maintenance process of keeping a blog updated easier than ever.

How the Blog On Your Mobile Website is Updated

Once an RSS feed is connected to a mobile website, the iFlyMobi application brings in any of the data that it can find. This primarily includes the Title and Content for your blog posts.

Going forward, a user would need to manually click the “Update Blog” button to have our mobile website retrieve any new posts.

However, our development team has implemented an enhancement to eliminate the need for that step.

The iFlyMobi application will now automatically check your RSS feeds each day. If it finds new content, it will bring it in and display it on your mobile website.

As seen in the screenshot below, our application will display the most recent date that the Blog was updated (in the top-right corner):

iFlyMobi: Auto-Update the Blog Posts/RSS Feed for Your Mobile Websites

Moving Forward

We hope that you find this feature helpful as you seek to reach the ever-growing mobile audience.

Please let us know if you have any questions or comments.


Change the Name of your Mobile Blog Link

Jason Pinto
Posted on in News

With our iFlyMobi application, users can easily connect their Blog (or any other RSS feed) to the mobile websites that they build.

After a user plugs in their RSS feed, our system will automatically import your blog posts and add a “Blog” link to the home page of your mobile website.

By doing that, you’ll be giving the growing mobile audience the ability to access and consume the tips, tricks, and news items that you post in your blog via their mobile device — whether it’s a smartphone or a tablet.

Based on user request, we’ve enhanced this functionality to give you a bit more flexibility.

Users can now define their own name for the “Blog” link.

Here’s how you can do it:

Updating the Name of your Existing Blog

If you have previously assigned a Blog/RSS feed to your mobile website, you can still change the name of the Blog link. Here’s how:

  • Click the “My Websites” button and select the website that you’d like to edit.
  • Scroll down until you find the Blog section and click the “Edit Blog” button.
  • There, you will now see a “Link Name” field. Simply enter the name that you wish to have on the Blog link inside of the text box.
    Change the Label/Name of your Blog Menu Link for your Mobile Website
  • Click the “Update Blog” button. Next time you view your mobile website, the change will be visible.

Change the name on the link of your Blog Menu in your mobile website

Adding a New Blog

If you are adding a new blog/RSS feed to your mobile websites for the first time, here are the easy-to-follow instructions:

  • Click the “My Websites” button and select the website that you’d like to add a Blog to.
  • Scroll down until you find the Blog section and click the “New Blog” button.
  • Enter the “Link Name” value and the “RSS Feed URL” and click the “Update Blog” button.
  • Add a Blog to your Mobile site: Include a Label for your Link and the RSS feed URL

Moving Forward

We hope that you find these instructions easy to follow, and that you benefit from this new feature!

Our development team has been hard at work on a number of enhancements for the iFlyMobi application recently. We are quite excited to share them with you in the weeks to come. Stay tuned!