When Google talks, a lot of people listen.
And for anyone that works in the mobile marketing world right now, that is a good thing. Google is doing a tremendous job of promoting the importance of creating a mobile presence in one’s marketing efforts.
They recently released a new report that studied mobile adoption across some of the major countries in the world. This included the United States, the United Kingdom, Germany, France, and Japan.
The report provides a number of statistics that all point to this: consumers are shifting to their smartphone to access the internet.
Here were a few of the stats that stood out to me:
- Smartphone penetration reached 45% in the UK and 38% in the US and France.
- The percentage of smartphone owners using their device for daily Internet access jumped from 39% to 49% in Germany.
- More than two-thirds of smartphone users in the US and over half of smartphone users in the UK access the mobile Internet daily.