Thanks are due to Sam Pulice of Mojave Copy & Printing for sharing this QR Code / mobile website example with us. (Mojave Copy & Printing is an iFlyMobi customer.)
The Town of Apple Valley distributes a printed newsletter to share relevant items to their community.
The newsletter often includes articles regarding local businesses, promotions, recipes, local government and law enforcement, as well as upcoming meetings and events.
Recognizing that the number of smartphone owners continues to grow, they looked for ways to make their printed materials interactive. They wanted to find a way to continue to use traditional media, but also to engage with their mobile audience.
Where could they look for help? Well, Mojave Copy & Printing was able to step in and provide the solution.
Making Print Interactive
Mojave Copy & Printing was able to deliver a solution that allowed the Town of Apple Valley to continue to use traditional methods such as print, but also incorporate technology that took advantage of new devices and marketing channels.
The solution primarily involved incorporating QR Codes and mobile websites.
Within their latest newsletter, The Town of Apple Valley included a QR Code, along with news about the launch of their mobile website.
They did a great job of providing incentive on why people would want to visit the mobile website. Here’s what they said:
“Do you recognize this jumble of black squares? It’s a QR, or Quick Response, code. Download a QR code reader on your smart phone, scan the symbol, and you will be taken immediately to our brand new mobile-friendly Town website. Now it’s easier than ever to check out the events calendar, find a phone number for
Town Hall, or view the latest YouTube videos on our channel.
On both the mobile site as well as the traditional website at www.AppleValley.org, easy links take you right to our Facebook, Twitter and YouTube accounts. We also have a mobile app for reporting issues like potholes, graffiti or an illegal dump. Snap a photo and submit, and we will do the rest. Just search for “GORequest” for both iPhones and Android.”
Below is a picture of their mobile website. Our hats are off to Mojave Copy & Printing as well as the Town of Apple Valley for doing a great job merging the offline and online worlds!