When it comes to best practices for a company’s corporate website, most people acknowledge that there should be some form of social network integration.
Whether it’s simply including icons that make people aware that you have a presence on social networks (and let them click through!) or by putting social-sharing buttons on your articles, marketing efforts today can absolutely benefit by having website/social integration.
However, should things be different when it comes to our mobile websites?
Things to Consider
When designing a mobile website, companies often have to make decisions as to what content and features should not be included. This is not necessarily an easy process. From what I’ve seen personally, there are quite a few mobile websites that have excluded any mention of their social networks.
Should we do the same?
The answer is absolutely no. And here’s why — more and more, people are turning to their mobile devices to access and update their social networks.
According to a recent report from comScore, “three of every five smartphone owners age 13 and older accessed social networking or blog destinations on their mobile devices”. We can certainly project that as more and more people become owners of smartphones, the number of folks accessing social networks on those devices will increase as well.
Thus, if we are fortunate enough to have someone access our website with their mobile device, we should recognize the fact that they may certainly be willing to access our social networking pages on their phone as well.