Nielsen Reports on The Rise of Smartphones

Jason Pinto
Posted on in News

Nielsen Mobile Media ReportThe folks at Nielsen have delivered a very nice treat to the folks in the world of mobile marketing.

People can now download “State of the Media: The Mobile Media Report” for free.

I’m still devouring some of the statistics, charts, and observations inside of the report.

Here are a few points that caught my attention right away:

  • The majority of 25-34 and 18-24 year olds now own smartphone.
  • The number of smartphone subscribers using the mobile Internet has grown 45 percent since 2010.
  • Smartphone ownership has more than doubled in the last two years.

Click here to download the report >>

 

Statistics on Smartphone Penetration and Mobile Internet Usage

Jason Pinto
Posted on in News

Smartphone pictureThe folks at Ofcom, a communications regulator from the UK, released its annual Communications Market Report recently.

It covers a wide variety of media, but we were certainly most interested in seeing the statistics related to mobile.

Below are a few of the points that stood out to us. We hope that you find them helpful as you seek to convince your boss or clients to invest more in mobile marketing.

Key Statistics on Smartphone and Mobile Growth
  • 46% of mobile users in the UK own a smartphone.
  • Nearly half of UK internet users also accessed internet services on their phone.
  • Almost 40% of UK consumers use a mobile phone to access social networks.
  • As mobile usage rose, the average time spent online on computers declined.

If you have been paying attention to the mobile industry over the past year, these statistics may not surprise you. However, they should absolutely serve as a reminder to all of us to take the time to ensure our marketing initiatives are optimized for the mobile audience.

As you start refining and executing your marketing plan for 2012, mobile should be woven throughout. This may include emails, your website, QR Codes, SMS/Text messages, links in social media posts, and more.

Yes, if we want to reach the majority of our prospects and customers, we must be willing to acknowledge that the majority is pretty much mobile.

Are you devoting the appropriate resources to keep up with this communication shift?

Photo Credit

 

Mobile = Money on the Table

Jason Pinto
Posted on in General, Inspiration

Money on the Table image

As we approach the end of the 2011, many marketing service providers and agencies are looking for ways to grow their business in the year to come.

One way to do that is to identify which channels marketers may be increasing their budgets for. By finding where they are going to spend their money, a service provider or agency can take steps to present how they can help a marketer maximize their investment in that channel.

Follow the Mobile Money Train in 2012

According to a new survey by AT&T, close to 90 percent of marketers plan to expand their mobile efforts in 2012.

Respondents to the survey broke down their mobile interest in the following categories:

  • 43 percent plan to roll out mobile applications
  • 41 percent plan to roll out mobile barcodes
  • 40 percent plan to roll out mobile advertisements
  • 35 percent plan to roll out mobile websites
  • 34 percent plan to roll out SMS messages

Yes, as sales of smartphones and tablets continue to grow (no doubt, the holiday season will contribute to that), companies can expect those percentages to rise. Marketers must find ways to reach the emerging mobile audience!

Will they be able to do that successfully all by themselves?

Or could a service provider or agency offer support — perhaps in the form of building, managing, executing, and measuring some of the items listed above — that would help those marketers successfully incorporate mobile into their mix?

P.S. If you are looking to make money by offering mobile marketing services to your clients, our White Label Program can help put you on that path.

 

Photo Credit
 

38% of Smartphone Owners Purchase Items on their Phone

Jason Pinto
Posted on in News

The great folks at comScore have recently published a number of new statistics related to the mobile world.

Here were a few highlights from the data that I saw:

  • 234 million Americans age 13 and older used mobile devices.
  • 90 million people in the U.S. owned smartphones
  • 38% of smartphone owners have used their phone to make a purchase

I’m sure that most of us are not exactly surprised by the fact that people own mobile devices, and that a growing number of them own smartphones.

But in the world of marketing, there certainly are people that may be hesitant to view a smartphone as a tool for making purchases. However, I think that 38% figure is worth paying attention to.

comScore even published a chart that breaks down that figure:

comScore chart on mobile marketing

As people become more familiar and comfortable with the capabilities of their smartphone, they will start to see how it can help them save time and energy when it comes to researching and purchasing products and services.

When those people stumble upon your website, will their experience be a pleasant one as they view a mobile website? Or will they be tapping and scrolling as they seek to read & navigate your traditional, desktop website on their phone?

 

Add a “Share This on Facebook” Button to Your Mobile Website

Jason Pinto
Posted on in General, Inspiration

Would you like to add a “Share This on Facebook” button to your mobile website?

If so, here are a few steps on you can implement this easily within iFlyMobi:

How-To Guide
  • While logged into the iFlyMobi application, head over to the page where you would like to add the “Share This” button. This could be a page within your mobile website, a Link on your card, or perhaps even in the Confirmation Message on one of your Forms.

     

  • Within the WYSIWYG editor, you will want to add text (i.e. type “Share This on Facebook”) or an image that would act as a button.

    Adding a "Share This On Facebook" link to your mobile website --- Screenshot

  • Then, select the text or image, and click the Hyperlink icon within the menu bar.

     

  • Inside of the “Link URL” field, you will want to enter this: http://www.facebook.com/share.php?u=

    Adding a "Share this on Facebook" link to your mobile website - Screenshot

  • Then, append the URL of the page that you want people to share after the equal sign. For example, the full value in the “Link URL” field to share one of our White Paper registration pages would be: http://www.facebook.com/share.php?u=http://iflymobi.com/learn-more/white-paper-mobile-marketing/

     

  • Once you have taken those steps, simply save your changes.

     

  • The next time that someone views your mobile website, they will be able to easily click that link to help spread your message to their Facebook friends.

    Adding a Share This on Facebook button to your Mobile Website: Result/Example

We hope that you find these steps helpful as you look for ways to reach the growing mobile audience!

 

Download our White Paper on Mobile Marketing

Jason Pinto
Posted on in News

Download this Free White Paper: Mobile Marketing: Grabbing Consumers on the Go! from interlinkONE.I’m happy to announce the release of interlinkONE’s latest White Paper, “Mobile Marketing: Grabbing Consumers on the Go!

If you are looking for ways to incorporate mobile into your marketing efforts, please download your free copy today.

How It Helps

We live in a mobile culture. Whether your customers are businesses or consumers, devices such as smartphones and tablets are changing when, why, and how they are searching, finding, and consuming information.

In this White Paper, we provide an overview of technologies that you can use to market effectively to the ever-growing mobile audience. The White Paper covers items such as:

  • QR Codes
  • Mobile Websites
  • SMS/Text-Messaging
  • Social Media
  • Mobile SEO
  • And more…

How Can You Get It? And How Much $$?

Those questions are easy to answer.

First of all, it’s free! Simply head over to our registration page to receive your copy.

 

Mobile Devices Increasing Online Shopping Activities

Jason Pinto
Posted on in Inspiration, News

Smartphone image

Across the world right now, people are looking for ways to learn more about a product, run price-comparisons, ask their friends and associations for recommendations, and then possibly buy an item.

And more than ever before, consumers are performing those activities on a mobile device.

Reuters published an article regarding some of the early reports on this year’s Black Friday sales. Within their recap, there were a number of items related to the effect that mobile had. Here are a few highlights:

  • “IBM was expecting growth of about 15 percent. Higher-than-expected online buying was partly driven by increased use of mobile devices.”
  • “EBay said U.S. shoppers bought almost two and a half times as many items via mobile devices this past Black Friday compared to 2010.”
  • “PayPal, eBay’s online payments business, saw a six-fold increase in global mobile transaction volume on Black Friday, versus the same day last year.”

These are just a few of the success stories listed. Click here for the full article >>

I’m looking forward to seeing similar stories of growth in the days and weeks to come!

 

Photo Credit

Happy Thanksgiving

John Foley, Jr.
Posted on in General

We want to take this time to wish you and your family a happy and safe holiday.

Thank You to our loyal customers, friends, and family!

The Town of Apple Valley Goes Mobile

Jason Pinto
Posted on in Inspiration

Thanks are due to Sam Pulice of Mojave Copy & Printing for sharing this QR Code / mobile website example with us. (Mojave Copy & Printing is an iFlyMobi customer.)

The Story

Screenshot of the Town of Apple Valley's NewsletterThe Town of Apple Valley distributes a printed newsletter to share relevant items to their community.

The newsletter often includes articles regarding local businesses, promotions, recipes, local government and law enforcement, as well as upcoming meetings and events.

Recognizing that the number of smartphone owners continues to grow, they looked for ways to make their printed materials interactive. They wanted to find a way to continue to use traditional media, but also to engage with their mobile audience.

Where could they look for help? Well, Mojave Copy & Printing was able to step in and provide the solution.

Making Print Interactive

Town of Apple Valley: QR Code in their Printed NewsletterMojave Copy & Printing was able to deliver a solution that allowed the Town of Apple Valley to continue to use traditional methods such as print, but also incorporate technology that took advantage of new devices and marketing channels.

The solution primarily involved incorporating QR Codes and mobile websites.

Within their latest newsletter, The Town of Apple Valley included a QR Code, along with news about the launch of their mobile website.

They did a great job of providing incentive on why people would want to visit the mobile website. Here’s what they said:

“Do you recognize this jumble of black squares? It’s a QR, or Quick Response, code. Download a QR code reader on your smart phone, scan the symbol, and you will be taken immediately to our brand new mobile-friendly Town website. Now it’s easier than ever to check out the events calendar, find a phone number for
Town Hall, or view the latest YouTube videos on our channel.

On both the mobile site as well as the traditional website at www.AppleValley.org, easy links take you right to our Facebook, Twitter and YouTube accounts. We also have a mobile app for reporting issues like potholes, graffiti or an illegal dump. Snap a photo and submit, and we will do the rest. Just search for “GORequest” for both iPhones and Android.”

Below is a picture of their mobile website. Our hats are off to Mojave Copy & Printing as well as the Town of Apple Valley for doing a great job merging the offline and online worlds!

Town of Apple Valley's Mobile Website - Created with iFlyMobi!