Tip: Adding Links to Twitter Profiles from your Mobile Website

Jason Pinto
Posted on in General

Twitter Logo (this blog post contains tips for adding Twitter links to your mobile website)

This tip comes from the fine folks in the interlinkONE customer support department.

When you are building a mobile website inside our application, you may choose to add a link to your Twitter profile via our “Links” feature. This can absolutely be a useful way to create awareness of the presence that you have on that social network (and as a bonus, Twitter has a great mobile website).

The process of adding a link to a mobile website in iFlyMobi is very easy. However, there is something that you want to beware of when it comes to building your Twitter link.

Best Practice for Adding a Link to your Twitter URL

Let’s say that I wanted to add a link to my Twitter account. If I were to head to Twitter, the URL in my browser will say “http://twitter.com/#!/jasonpinto“. While that works fine for me when I’m on a laptop or desktop, you may run into trouble if you were to paste in that exact link into your mobile website.

Our suggestion is that you remove the portion of the URL that contains the hash character and explanation point.

So, the URL that you would enter into your mobile website should simply be “http://twitter.com/jasonpinto

Screenshot from the iFlyMobi Website Builder Application: Adding a Link to Twitter

Please note: some phones/browsers may absolutely be able to handle the URL with the hash character properly. But because we have seen and heard reports of trouble from customers on various devices, we just wanted to publish this recommendation.

We hope it helps! Let us know if you have any trouble.

 

Photo Credit

The Business of Mobile Advertising

Jason Pinto
Posted on in General

Headphones

Maybe I should not have been surprised by this.

But the headline “Mobile Ads Now Claim Half of Pandora’s Total Ad Revenue” absolutely caught my attention this week.

Since mobile advertising is reaping positive results for Pandora, I thought it’d be worth exploring why they might be having success in an area that so few companies have dived into.

3 Reasons Why Mobile Advertising Is Working for Pandora

The Captive Audience:

If Pandora has one thing, it’s a passionate and committed audience. Many of its supporters swear by the service even if there might be other music options available on the web with a better selection. Many of these people use Pandora for long periods of time; once they’ve turned it on, it’s on for good. They are not looking to browse for another “channel” if a one song doesn’t suit their taste. Because the listeners are fairly committed to listening to Pandora, mobile advertisements may not necessarily be unwelcome.

If listeners are generally happy with the songs being played and they’re not apt to change where they are getting their music from, the advertisements may fit nicely into the stream.

Personalized Offers & Content:

One of Pandora’s big selling points has always been that they can make radio become a personalized experience. They are able to learn someone’s likes and dislikes. They may be able to discern and/or gather demographic information. With that data in hand, they certainly have the ability to serve up personalized advertisements that may appeal to the listener.

Multiple Touches, Multiple Senses:

From my own personal experience, advertisements on Pandora tend to be repeated on a fairly frequent basis. I’m sure this varies based on spend, demographic information, and other items… but for the most part, I hear the same advertisement multiple times each day. And guess what: even the bad ones tend to stick in my head!

Another thing that works to Pandora’s advantage is that their advertisements can touch people across multiple senses. If you were to look down at your phone, you’ll see the graphics from the advertisement. Meanwhile, you’re hearing the advertisement through your speakers as well. That multiple-touch, multiple-senses approach can certainly help to increase the impact of the advertisements.

Moving Forward

Yes, Pandora is certainly in a very good place to capitalize on the growing mobile advertising space. But maybe they are not the best place for you to try some mobile ads on. But even if that is the case, you may be able to borrow some inspiration on why things are working well for Pandora right now.

 

Photo Credit

Smartphone Statistics from eMarketer

Jason Pinto
Posted on in General

We just wanted to share some recent statistics and charts from eMarketer on the growth of smartphone ownership and usage.

Here was the chart that truly caught our attention:

eMarketer chart on smartphone statistics

Yes, the numbers of folks joining the ranks of smartphone owners continues to rise.

Is your company keeping pace when it comes to your mobile marketing initiatives?

Thoughts on Mobile Coupons

Jason Pinto
Posted on in General

Mobile Coupon

There are certainly a lot of people talking about mobile coupons. However, I do not think that there are a lot of companies actually doing it successfully yet.

If you’re interested in that subject, there’s a great interview with Nancy Cook of Valpak.

She discusses some of the benefits and challenges that companies may face as they seek to offer mobile coupons to their customers & prospects.

Click here to read the full article >>

 

 

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Event News: Emerging Technologies in Mobile Marketing

Jason Pinto
Posted on in News

On Tuesday, September 13th, I’ll have the opportunity take part in the 6th Annual Print & Media Conference. I know that Margie Dana has been working extremely hard to put this event together and I think that it will absolutely rock.

I also have the privilege of speaking at the event on the topic of “Emerging Technologies in Mobile Marketing”.

Here is a brief video on some of the things that I’ll be covering:

Some More Stats on Smartphones and Commerce

Jason Pinto
Posted on in News

School

The topic of how smartphones and other mobile devices are changing the way that people research and buy products is absolutely picking up steam lately.

MarketingCharts.com recently published a recap of a study that contains some great statistics on this.

Here were some of the points that jumped out at us:

  • nearly one out of five (18.8%) K-12 grade shoppers and 16.8 percent of college shoppers with smartphones say they will make purchases via their device.
  • 17% of back-to-school shoppers reported that they will be redeeming coupons while shopping with their smartphones.
  • A quarter of smartphone shoppers plan to look for brick-and-mortar store details via their phone.

Check out the full article here >>

 

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Retail Stores and the Mobile Shopper

Jason Pinto
Posted on in Inspiration

Think customers armed with mobile phones will wait around?

Fast Company recently published an excellent article on how smartphones have forever changed how people shop inside of retail stores. Here was one of my favorite quotes: “This is a future that innovative retailers should want to embrace now, rather than later. Because with change, comes opportunity.

If you have a free moment, please take a moment to read the article .

In the spirit of “embracing the future”, I just wanted to share three ways that retailers could incorporate mobile websites to improve their sales and marketing efforts:

Business Cards of their Sales Reps

If your retail store is seeking to develop long-term relationships with customers, then your sales reps may be handing out business cards inside of the store. By adding a QR Code to each rep’s business card, you can make that printed material interactive and reach the growing mobile audience.

When people scan the QR Code on the business card, they could be directed to a mobile website that contains information specifically about that sales rep. This may help them to connect to that rep in the channel that’s easiest for them (phone? email? Twitter?) in case they have any questions or need assistance.

QR Codes Inside of the Store on Posters and Signs

The Fast Company article mentions how Best Buy has placed QR Codes on the labels for the products that they sell. Upon scanning the QR Code, people are directed to mobile websites that link them to more information about the item, including user reviews.

Even if your store cannot place QR Codes with each item that you sell, you can place them on posters and signs inside of your store.

While some could provide product information, they also could be used to direct people to your company’s Facebook page or to an eNewsletter sign-up form.

Mobile Website for Your Business

While QR Codes may direct people to your mobile website, there will also be people who choose to learn more about your company by simply typing in your website URL or clicking on your link from their smartphone.

When these people access your site, make sure it’s mobile-optimized! This will involve making decisions as to which content you should include and which buttons & features should be prominent and easily accessible. But making those decisions and then taking the time to create a mobile website should absolutely be a priority.

 

Photo Credit

The $80 Smartphone

Jason Pinto
Posted on in General

Thanks to Google+, I was alerted to an article with quite an attention-grabbing headline: “$80 Android Phone Sells Like Hotcakes in Kenya, the World Next?“.

There is no doubt that statistics continue to prove that smartphone ownership is greatly on the rise. But for many people that are still content with their feature phone, the price jump required to move to become a smartphone owner remains an obstacle.

The article regarding how smartphones are being developed and sold for such a low price is fairly fascinating.

The article calls smartphones “liberating”; and for many smartphone owners, I’m sure they’d shake their head in agreement at that feeling.

If stories like this one continue to popup across the world, more people will be able to experience the power and convenience that a smartphone can offer without needing to liberate too much cash from their wallet or bank accounts.

Adding an Image to Your Mobile Website

Michelle
Posted on in Inspiration, News

We are pleased to annouce that there is now an easier way to insert images through the iFlyMobi mobile website creater.

There is a new icon available in our WYSIWYG menu that allows you to easily enter the URL of the image that you’d like to include within the pages of your mobile website.  Below is a screenshot of where you can find this icon (the icon is highlighted in yellow).

Here are a few steps on how you can add an image to the pages within your mobile website with iFlyMobi:

Now that you know where the new icon is, let’s get started!

First, you will want to find the image that you’d like to include on your page. As an example, I am going to get an image from a recent QReate & Track blog post.

Go ahead and scan over that image and right click to save the image’s URL.

Now that you have your URL, go into iFlyMobi and click on the image icon. Here is where you will paste the URL.

This feature also allows you to edit the size and alignment of the image.

From my internal testing, I would recommend using a width of 224 and a height of 451. Of course, you can customize and test different sizes. Once you have entered to the URL, set the alignment and picked a size click Insert. This will paste the image onto your iFlyMobi page.

Here is what my image looks like on an iPhone.

Mobile Websites and SEO

Jason Pinto
Posted on in General

One of the most important decisions in the process of building a mobile website involves choosing what content you should include.

A major factor in that decision should involve picturing your target audience — your customers, prospects, etc. — and then envisioning why they might be looking for solutions like the ones your company provides while on their smartphones.

Once you have that information, it can be a lot easier to decide what content should be included on your mobile website.

Learning from our Moms

Here’s a great example of how this could be done.

eMarketer recently published the following chart:

eMarketer.com chart - Mom's and Smartphones

Based on the results of that survey, someone that is creating a mobile website that seeks to provide health and medical information could absolutely start making decisions about what content they should include.

For example, pages that list symptoms, conditions, and other aspects of health situations that may occur should absolutely be included in the mobile website. Also, having a section that specifically covers trends and breaking news in the health industry may certainly generate traffic too.

How Can You Find Out What People Want to See on Your Mobile Website?

Unfortunately, eMarketer might not publish a similar survey for your target audience and industry. However, there are ways to identify what content your customers and prospects might need and want to see on your mobile website. Here are a few ideas on how to do that:

  • Ask them! Send out a brief email with a link to a survey that seeks to collect this feedback.
  • Review the Google Analytics data for your corporate website. Look at what terms and phrases people are using to find your information. Which of those terms and phrases might be used more often when someone is on a smartphone?
  • Develop personas — take the time to visualize and brainstorm what your target audience might be doing on their phone.