As we approach the end of the 2011, many marketing service providers and agencies are looking for ways to grow their business in the year to come.
One way to do that is to identify which channels marketers may be increasing their budgets for. By finding where they are going to spend their money, a service provider or agency can take steps to present how they can help a marketer maximize their investment in that channel.
Follow the Mobile Money Train in 2012
According to a new survey by AT&T, close to 90 percent of marketers plan to expand their mobile efforts in 2012.
Respondents to the survey broke down their mobile interest in the following categories:
- 43 percent plan to roll out mobile applications
- 41 percent plan to roll out mobile barcodes
- 40 percent plan to roll out mobile advertisements
- 35 percent plan to roll out mobile websites
- 34 percent plan to roll out SMS messages
Yes, as sales of smartphones and tablets continue to grow (no doubt, the holiday season will contribute to that), companies can expect those percentages to rise. Marketers must find ways to reach the emerging mobile audience!
Will they be able to do that successfully all by themselves?
Or could a service provider or agency offer support — perhaps in the form of building, managing, executing, and measuring some of the items listed above — that would help those marketers successfully incorporate mobile into their mix?
P.S. If you are looking to make money by offering mobile marketing services to your clients, our White Label Program can help put you on that path.