Mobile Comfort

Jason Pinto
Posted on in General

Reading Choices: Smartphone and Newspaper

I stumbled upon a few important statistics regarding consumers and mobile devices today. They came from Deloitte’s “State of the Media Democracy” survey. Here are a few of the highlights:

  • 20% of Millennials had read their favorite newspaper on a smartphone in the previous six months, up from 9% last year
  • 11% of Millennials said using a smartphone was their favorite method of reading a newspaper, up from 3% last year
  • 42% of respondents had streamed or downloaded a movie on a digital device in 2011, up 28% from last year

While these numbers certainly don’t call for companies to abandon all channels except for mobile, their upward trend points to the fact that people are becoming more comfortable using their mobile devices to accomplish tasks that were typically done via other methods.

And as smartphone ownership levels rise, we can expect to see these types of figures continue to rise as well.

So…as our customers and prospects become more comfortable using their phone to accomplish tasks, the spotlight clearly gets pointed on businesses everywhere. Are they adapting quickly enough to communicate with the mobile audience?

 

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Printing Center USA Gets Mobile

Jason Pinto
Posted on in General

The great folks at Printing Center USA have set a great example recently regarding mobile websites. Yes, I am quite happy that they are using iFlyMobi to build one for their company.

But in addition to just building a mobile website, they have been educating their customers about how they’ll be able to use it as well. Below is a video they recently published where they discuss what customers can expect from the mobile site:

I think this is a great way for a company to maximize the potential value from a mobile website. By educating their customers, they will most likely increase the success of the site when the mobile audience starts accessing it. This video should help to eliminate any surprise factor and set expectations.

But also, this video helps to humanize their brand. More and more transactions are happening online… on laptops, desktops, and phones. The same is true for Printing Center USA. But here, they are given their customers a chance to put a face behind the name.

That’s a great way to treat customers, indeed!

 

3 Ways to Improve Your Mobile Website

Jason Pinto
Posted on in Inspiration

Image for the number 3

If you’ve already made the leap to creating a mobile website for your business, we commend you. Mobile website traffic continues to rise… and it will do so even more with all of the fortunate folks that received a smartphone as a gift this holiday season.

When they interact with your company on a site that was optimized for mobile devices, they will no doubt be grateful that they don’t need to “tap-to-zoom and scroll-to-read” throughout each page of your website.

But in addition to providing a pleasant experience, you also need your mobile website to provide value to its visitors and to your company as well.  Here are three ways that you can do that successfully.

3 Tips for Increasing the Value of Your Mobile Website

1. Add Click-to-Call and Click-To-Text Links: One of the best ways to develop an effective mobile website presence is to take advantage of the functions that really wouldn’t work as well on another device. You can do this by adding click-to-call and click-to-text links on your pages. By clicking on these links, people will be instantly brought to the appropriate application inside of your phone, to either dial you or send you a text-message.

2. Include a Form to Collect Data: One of the best ways to demonstrate the value of your desktop website is to incorporate lead-generation forms. The same can be done on a mobile website. Whether you are inviting people to request a demo, to download an eBook or White Paper, or to simply request more information, you could do this by building and adding a mobile Form. This will allow you to better serve the mobile audience that wants your information… but yet that doesn’t to deal with the hassles of zooming and scrolling to get it.

3. Incorporate Images that Links to Maps with Directions: Does your business have a retail location? Will you be exhibiting or attending a trade show or conference? If so, you can use your mobile website to direct people there. Simply include an image of a map on a page inside of your mobile website. Then, grab a URL that will link to a site such as Mapquest for the appropriate address. Simply link the image to that URL, and you’ll make it a lot easier for people to find out where they need to go right from their phones.

These are just a few ways that you can increase interactions on your mobile website. I hope that you find these tips helpful!

If you’d like to build your own mobile website today, sign up for our 14-day free trial!

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A Thank You Message from the Boss

John Foley, Jr.
Posted on in General

I hope that you had a nice, long weekend. The interlinkONE and Grow Socially crew is back to work today!

2011 has been quite an exciting and busy year for me. As I use this week to reflect back a bit, I wanted to say “Thank You” to everyone that contributed to the successes and positive memories that happened over the past 12 months.

Season’s Greetings

Michelle
Posted on in Inspiration

Valued customers and friends like you are the foundation of our success. We extend our best wishes for a Happy Holiday season and a healthy New Year.

From all of us at interlinkONE
(Scan the QR Code below with your smartphone for a special holiday treat!)

 

Nielsen Reports on The Rise of Smartphones

Jason Pinto
Posted on in News

Nielsen Mobile Media ReportThe folks at Nielsen have delivered a very nice treat to the folks in the world of mobile marketing.

People can now download “State of the Media: The Mobile Media Report” for free.

I’m still devouring some of the statistics, charts, and observations inside of the report.

Here are a few points that caught my attention right away:

  • The majority of 25-34 and 18-24 year olds now own smartphone.
  • The number of smartphone subscribers using the mobile Internet has grown 45 percent since 2010.
  • Smartphone ownership has more than doubled in the last two years.

Click here to download the report >>

 

Statistics on Smartphone Penetration and Mobile Internet Usage

Jason Pinto
Posted on in News

Smartphone pictureThe folks at Ofcom, a communications regulator from the UK, released its annual Communications Market Report recently.

It covers a wide variety of media, but we were certainly most interested in seeing the statistics related to mobile.

Below are a few of the points that stood out to us. We hope that you find them helpful as you seek to convince your boss or clients to invest more in mobile marketing.

Key Statistics on Smartphone and Mobile Growth
  • 46% of mobile users in the UK own a smartphone.
  • Nearly half of UK internet users also accessed internet services on their phone.
  • Almost 40% of UK consumers use a mobile phone to access social networks.
  • As mobile usage rose, the average time spent online on computers declined.

If you have been paying attention to the mobile industry over the past year, these statistics may not surprise you. However, they should absolutely serve as a reminder to all of us to take the time to ensure our marketing initiatives are optimized for the mobile audience.

As you start refining and executing your marketing plan for 2012, mobile should be woven throughout. This may include emails, your website, QR Codes, SMS/Text messages, links in social media posts, and more.

Yes, if we want to reach the majority of our prospects and customers, we must be willing to acknowledge that the majority is pretty much mobile.

Are you devoting the appropriate resources to keep up with this communication shift?

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Mobile = Money on the Table

Jason Pinto
Posted on in General, Inspiration

Money on the Table image

As we approach the end of the 2011, many marketing service providers and agencies are looking for ways to grow their business in the year to come.

One way to do that is to identify which channels marketers may be increasing their budgets for. By finding where they are going to spend their money, a service provider or agency can take steps to present how they can help a marketer maximize their investment in that channel.

Follow the Mobile Money Train in 2012

According to a new survey by AT&T, close to 90 percent of marketers plan to expand their mobile efforts in 2012.

Respondents to the survey broke down their mobile interest in the following categories:

  • 43 percent plan to roll out mobile applications
  • 41 percent plan to roll out mobile barcodes
  • 40 percent plan to roll out mobile advertisements
  • 35 percent plan to roll out mobile websites
  • 34 percent plan to roll out SMS messages

Yes, as sales of smartphones and tablets continue to grow (no doubt, the holiday season will contribute to that), companies can expect those percentages to rise. Marketers must find ways to reach the emerging mobile audience!

Will they be able to do that successfully all by themselves?

Or could a service provider or agency offer support — perhaps in the form of building, managing, executing, and measuring some of the items listed above — that would help those marketers successfully incorporate mobile into their mix?

P.S. If you are looking to make money by offering mobile marketing services to your clients, our White Label Program can help put you on that path.

 

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38% of Smartphone Owners Purchase Items on their Phone

Jason Pinto
Posted on in News

The great folks at comScore have recently published a number of new statistics related to the mobile world.

Here were a few highlights from the data that I saw:

  • 234 million Americans age 13 and older used mobile devices.
  • 90 million people in the U.S. owned smartphones
  • 38% of smartphone owners have used their phone to make a purchase

I’m sure that most of us are not exactly surprised by the fact that people own mobile devices, and that a growing number of them own smartphones.

But in the world of marketing, there certainly are people that may be hesitant to view a smartphone as a tool for making purchases. However, I think that 38% figure is worth paying attention to.

comScore even published a chart that breaks down that figure:

comScore chart on mobile marketing

As people become more familiar and comfortable with the capabilities of their smartphone, they will start to see how it can help them save time and energy when it comes to researching and purchasing products and services.

When those people stumble upon your website, will their experience be a pleasant one as they view a mobile website? Or will they be tapping and scrolling as they seek to read & navigate your traditional, desktop website on their phone?