Webinar: Become the Mobile Services Provider

Jason Pinto
Posted on in News

Are you ready to grow your business through mobile marketing?

If you would like to learn how your company can capitalize on the tremendous growth that is happening in the world of mobile today, I’d like to extend a special invitation to you.

Please join us for a free webinar on July 12th at 2PM Eastern Time!

During the one-hour session, entitled “Become the Mobile Services Provider“, we will share strategies, tactics, technologies, and tools that can enable you to successfully offer mobile marketing solutions to your clients.

Don’t wait! Register today to reserve your spot >>

 

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Revenue Opportunity for Service Providers

Jason Pinto
Posted on in Inspiration

Dollars

If you’ve heard our CEO John Foley, Jr. speak at all in the past year or so, I’m sure you’d agree that he’s passionate about mobile.

In fact, he delivered a presentation at the MFSA Annual Conference recently where he implored service providers to start offering mobile solutions to their clients. He received rave reviews after his session for the content he shared and for the urgency of his delivery.

However, passion is one thing. But are there hard statistics that back up John’s advice that service providers can make money with mobile?

The answer is YES!

In a new article on MediaPost, Chuck Martin shared a very important statistic. Here’s what he said: “Almost three-quarters of businesses expect their mobile marketing budget to increase in the next 12 months.”

Yes, mobile isn’t just a trendy or hot channel. It’s one where marketers are investing money today and over the long-term.

Are you ready to make money?

If you’d like to learn how your company can effectively offer mobile services to your clients, please register for our free webinar on July 12th!

During the webinar, we will share strategies, technologies, and tools that can help your business to succeed with mobile!

Register today and reserve your seat >>

 

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Using QR Codes to Gain Attendee Feedback: MFSA Conference

Jason Pinto
Posted on in General, Inspiration

Our CEO John Foley, Jr. recently had the chance to speak at the 2012 MFSA Annual Conference.

During his presentation, “Making Money with Mobile”, John shared a number of technologies, strategies, and tools that service providers can use to effectively grow their business.

John covered items such as QR Codes, Near Field Communication (NFC), Augmented Reality, SMS/Text-Messaging, and more.

During his presentation, John used a printed handout with QR Codes to gain real-time feedback attendees.

In the video below, John explains how the process worked:

If you would like to do something similar for your next presentation or event, please contact our team today! Also, feel free to sign up for a 14-day free trial of iFlyMobi today in order to build your own mobile-optimized online surveys.

 

Happy 5th Anniversary iPhone

Michelle
Posted on in News

Since we love anything and everything that has to do with mobile, it would only be right if we took the time to celebrate the iPhone’s 5th Anniversary today!

Apple’s iPhone has generated an estimated $150 billion of cumulative revenue globally. The very first iPhone officially launched on June 29, 2007. Since then Apple has shipped 250 million iPhones and counting worldwide. It is safe to say that the iPhone is one of the most popular smartphones to date.

Below is a great infographic about the iPhone. infographic credit: http://www.vocherCodes.co.uk


Come See Us at the MIT Museum on Mobile Monday Boston

Jason Pinto
Posted on in News

I am quite happy to share the news that we will be exhibiting at the MIT Museum tonight as part of the Mobile Monday Boston event series!

If you’ll be in attendance as well, please make sure to swing by the interlinkONE table.

We will demonstrating how our iFlyMobi product makes it very easy for companies to build mobile websites, landing pages, forms, and more.

Also, we will present how our QReate & Track system enables companies to create, manage, edit, and track QR Codes to help make their printed materials interactive.

This should be a great event!

We hope to see you there.

 

John Foley to Speak at Content Marketing World

Lou Cimaglia
Posted on in News

On September 6th at 10:30 am, interlinkONE and Grow Socially CEO John Foley, Jr. will be speaking at Content Marketing World in Columbus, OH. His presentation is entitled, “Mobile and Tablet Content Distribution.”

There is no doubt that mobile devices such as smartphones and tablets are changing the way that people consume information. The speed at which people are purchasing those items and making them part of their daily routines is happening faster than most marketers are prepared for!

 

John will cover such items as:

  • - How to develop a strategy to reach the mobile audience.
  • - Options for building mobile websites, landing pages, blogs, and more.
  • - Best practices for integrating mobile with other distribution channels, such as print and email.
  • - Considerations regarding bringing up a mobile app vs. a mobile website.
  • - And more!

 

Windows Phone 8 To Have NFC Capabilities

Lou Cimaglia
Posted on in News
Windows Phone 8

The oft-forgotten player in the highly competitive smartphone market, Windows, is stepping its game up with its next generation.

The Windows Phone 8 will have near field communications (NFC) capabilities. According to the Windows Phone Network website, “An NFC enabled device will enable users to share photos and other media by just touching other handsets, make payments in stores with MasterCard PayPass, use the Windows Phone as a travel ticket.”

The post goes on to say that the new Windows Phone has already been made compatible with MasterCard’s PayPass and Visa’s payWave.

A post on iotechie.com highlights some of the other changes being made to the next Windows Phone. “NFC, dual- and quad-core support are all set, and Microsoft has shifted over to the NT kernel for Windows Phone 8 to make it even easier for developers to code for its mobile and desktop ecosystems. There’s a new Wallet hub, deeper integration of Skype, and an updated Start Screen interface with support for small tiles.”

 

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Why Car Dealerships Should Reach The Mobile Audience

Lou Cimaglia
Posted on in Inspiration

Consumers are increasingly turning to the mobile web when deciding to make car purchases.  The information gathering process is becoming highly mobilized, and it is influencing purchases.

The automotive industry is no different. Customers are looking to their smartphones to help inform their decisions when searching for a new car. According to the latest MAG research, “50 percent of respondents expressed interest in using their mobile phone to research buying or leasing a vehicle. When in the market to buy or lease a new vehicle, nearly half (47 percent) of consumers said that they would find mobile advertisements containing deals or offers most valuable to them.”

This means that it is crucial for car dealerships to have a mobile-optimized website. It should include pricing, features of the car, and calls to action that make it easy for the viewer to submit their information.

The MAG research also offered the following stats:

  • -Proclivity to purchase or lease: More than one third (36 percent) of consumers plan to purchase a car in the next 12 months, while an additional 5 percent plan to lease one in the same time frame

 

  • -More engaging ads: 21 percent of consumers are open to mobile ads that provide features and benefits of the vehicle and/or the ability to sign up for deals, offers and future communications most valuable

 

  • -More interaction: More than half (57 percent) of consumers would browse a website or play a game as a result of seeing a mobile ad

 

  • -More information: 38 percent of consumers would request more information as a result of seeing a mobile ad on their phone

 

This is a unique opportunity for dealerships. The audience is coming to them. People are buying cars this year and searching on their smartphones for nearby dealerships. Don’t let your site be unprepared for mobile search! You could very well be losing potential customers.

 

Follow @iflymobi on Twitter for tips and information on mobile websites.

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Denny’s Makes A Mobile Splash

Lou Cimaglia
Posted on in Inspiration

The latest example of a marquee brand foraying into mobile is Denny’s, home of the famous Grand Slam Breakfast.

Denny’s is offering a “50 State Challenge” through a new mobile application. The corporate website dubs the contest as, “an exciting, interactive race across America, where the first person to check into a Denny’s Diner in all 50 states will win FREE GRAND SLAMS FOR LIFE. There are great discount coupons, souvenirs and badges to unlock along the way.”

This mad dash for the most important meal of the day is an innovative utilization of mobile apps. Denny’s is combining consumer loyalty, location-based promotion and mobile technology. Consumers can easily locate the nearest restaurant location and save money with exclusive coupons .

A recent study shows that, “nearly 75% of consumers would switch brands if offered real-time mobile promotions delivered to their phones while shopping in a store aisle.”

While the industry is different, the trend is noted. The study goes on to say that, “Of the least brand conscious group — 25- to 34-year-olds — 82% were willing to switch brands if they received a mobile offer for a competing product while in the store.”

Frances Allen, Chief Marketing Officer for Denny’s, sees this mobile app as a way to stay ahead of the curve. Quoted in Mobile Commerce Daily, Allen said, “We believe the app will be successful in interacting with the next generation of Denny’s guests, specifically the younger demographic where social media and the mobile experience is an important part of their everyday lives.”

3 Tips For A Better Mobile Marketing Strategy

Lou Cimaglia
Posted on in General

Many companies are intrigued by the idea of mobile marketing, but don’t know where to get started. It all begins with a strategy, and we can help.

Here are three quick tips to get your company on the right track with your mobile efforts.

1. Understand the Different Types of Mobile Marketing

SMS, apps, mobile websites, location-based marketing, QR codes and mobile ads are all different types of mobile marketing you could employ. Saying you are going to “do mobile marketing” will automatically put you at a disadvantage because you’ll be painting with too broad of a brush. At least at first.

It is critical that you have a completely firm grasp of the first avenue you travel down. If you are choosing a mobile website, research all of the best practices and use them. Optimize your site for mobile devices. Include features such as click-to-call, lead capture forms, social network integration, and more.

2. Know Your Audience

As a successful business, you understand your audience and the best ways to reach them. With more and more consumers using mobile to make purchasing decisions, there is an entirely new dimension that you can interact with them in. A mobile presence makes your company easier to search and find on a mobile device. Like the study above suggests, a big part of making the jump to mobile includes convincing yourself. See this as an opportunity to engage your clientele on a more personal level that can encourage more sales and increase your overall marketing efforts.

3. Always Measure

Like any other marketing effort, make sure you are quantifying everything. However you decide to drive traffic to your mobile site – QR codes, personalized URL’s, mobile ads – keep track of what is most effective. It is very easy to get discouraged when your efforts bear no fruit and you aren’t sure where to begin when trying to rectify it. Statistics give you direction and clarity.

Follow iFlyMobi on Twitter!

 

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