In regards to mobile marketing, there is a very important article in the May edition of DMNews.
The title of the article is “Report: Mobile email will overtake webmail and desktop email by June“. And while that statement may not exactly prove true for you, marketers every where should actively be taking steps to ensure their email efforts are taking in account the growing mobile audience.
There is no doubt that as smartphone ownership levels continue to rise, so will the number of people that choose to consume the majority of their emails on their mobile devices.
Here are three practical things that you can do today to ensure mobile is being included in your email marketing strategies:
If You Are Not Already, Start Measuring Your Website Traffic from the Mobile Audience
If you are using a program such as Google Analytics to monitor your website traffic, start taking a much closer look at the amount of visitors that are using smartphones or tablets.
Even if the number is not huge right now, take a look at the numbers from the preceding months. Is there a trend of increasing growth?
There’s a good chance that the answer will be “yes” to that last question — and that it will continue to rise.
If that proves true for your company, then you must take steps to ensure your email and web content is mobile-optimized.
Test Your Email Layouts on Mobile Devices
You may be in love with your email templates. But if you are only looking at them on your desktop computers or laptops, you will need to adjust your Testing process.
It’s absolutely time to start analyzing how your emails look on smartphones and tablets.
Based on your findings, you may need to make changes to your HTML/CSS, your images, your layout, and perhaps even the amount of text that you include in your emails.
Take Steps to Ensure The Links in Your Emails Point to Mobile-Optimized Pages
While it’s absolutely important to test how your email looks on a mobile device, if it contains links to pages on your website, you should also check to see if that content is ready for the mobile audience.
If you need help creating mobile-optimized web pages, I know of a great tool that can help you do that!