Edison Research has released a slew of new statistics on the smartphone population. Incredibly, the numbers only get more impressive as the years pass by. Here are some of the highlights:
- -The percentage of Americans who own a smartphone is now 44%, or half of all Americans who own a mobile phone.
- -46% of smartphone owners browse the internet on their devices “several times per day.”
- -More than one-third of smartphone owners visit social networking sites on their phone “several times per day.”
- -Three in ten smartphone owners plug their phones in to their cars to listen to Internet radio.
Is your website optimized for smartphones? If not, these statistics may jolt you into action.