Excellent Post on Mobile Shopping

Jason Pinto
Posted on in General

I just wanted to take a moment to share an excellent article from MediaPost on mobile shopping.

If you are interested in how mobile devices are changing the way that people perform activities related to shopping, this is a must-read article.

It discusses everything from using Apps, to searching on phones, to sending text-messages, viewing mobile websites, and more.

Click here to read the full article >>

 

Using Augmented Reality to Make A Bike Magazine Interactive

Jason Pinto
Posted on in General

Grow Socially's Vice President Dena Woerner: an avid biker!We think that Grow Socially’s Vice President Dena Woerner will get a kick out of this story.

As the picture to the left hints at, she’s an avid biker!

And because we are also fans of print and mobile, a story like this combines many of her passions in one story.

If you have a moment, please watch the video below.

This video demonstrates how Mountain Biking UK magazine is making its printed cover interactive thanks to the Aurasma app.

P.S. Feel free to connect with Dena on Twitter!

 

Mobile and the Offline Shopping Process

Jason Pinto
Posted on in General

There’s a great video circulating recently of a new product that utilizes mobile and RFID technology to allow people to make purchases. Along with giving people access to products, it charges their account for the items that they took, and it decrements inventory.

Enjoy the video demonstration!

Click here to learn more about how this product works…and how much you can buy it for >>

The Growing Consumption of EMail on Mobile Devices

Jason Pinto
Posted on in General

Kids consuming data on their phones

In regards to mobile marketing, there is a very important article in the May edition of DMNews.

The title of the article is “Report: Mobile email will overtake webmail and desktop email by June“.  And while that statement may not exactly prove true for you, marketers every where should actively be taking steps to ensure their email efforts are taking in account the growing mobile audience.

There is no doubt that as smartphone ownership levels continue to rise, so will the number of people that choose to consume the majority of their emails on their mobile devices.

Here are three practical things that you can do today to ensure mobile is being included in your email marketing strategies:

If You Are Not Already, Start Measuring Your Website Traffic from the Mobile Audience

If you are using a program such as Google Analytics to monitor your website traffic, start taking a much closer look at the amount of visitors that are using smartphones or tablets.

Even if the number is not huge right now, take a look at the numbers from the preceding months. Is there a trend of increasing growth?

There’s a good chance that the answer will be “yes” to that last question — and that it will continue to rise.

If that proves true for your company, then you must take steps to ensure your email and web content is mobile-optimized.

Test Your Email Layouts on Mobile Devices

You may be in love with your email templates. But if you are only looking at them on your desktop computers or laptops, you will need to adjust your Testing process.

It’s absolutely time to start analyzing how your emails look on smartphones and tablets.

Based on your findings, you may need to make changes to your HTML/CSS, your images, your layout, and perhaps even the amount of text that you include in your emails.

Take Steps to Ensure The Links in Your Emails Point to Mobile-Optimized Pages

While it’s absolutely important to test how your email looks on a mobile device, if it contains links to pages on your website, you should also check to see if that content is ready for the mobile audience.

If you need help creating mobile-optimized web pages, I know of  a great tool that can help you do that!

Photo Credit

 

Customize the FROM Address on Response Notifications

Jason Pinto
Posted on in News

One of my favorite features inside of the iFlyMobi application involves setting up data-collection Forms.

What the Forms Feature Does

The Forms feature can be utilized to easily create mobile-optimized surveys, response forms, RSVP pages, and more! I think that it’s very important to include a Form on your mobile website, because it can help you to generate leads and responses from the growing mobile audience.

Once someone responds to a Form on your mobile website, the iFlyMobi application will generate and send a notification email to you (users can actually specify which email addresses will receive the notification email per Form). The notification email will specify which Form was filled out, from which mobile website, and it will include all of the information that the respondent provided.

Customize the Response Notification Email

We recently added a new field to the Forms feature that allows you to customize the FROM address on that notification email.

By default, the email will come from “no-reply@iflymobi.com”.

However, you can specify a different address via the Form setup page inside of the iFlyMobi application. On the “Editing form” page, you will now see a “From email” field.

Simply enter the email address that you want the Notification emails to come from, and click the “Update Form” button.

iFlyMobi screenshot: Specify the FROM email for your Form/Response Notification emails

We hope that you find this feature helpful as you seek to reach and engage with the mobile audience!

 

Smarter Shopping with Your Phone

Jason Pinto
Posted on in General

Can a mobile website actually drive sales and increase revenue for your business?

The answer is certainly “yes” — as long as we provide a mobile-optimized interface that contains information that will provide someone will need when they are at that “zero moment of truth” before making a purchase.

The folks at eMarketer recently published this great chart that details the activities that mobile users often take when they turn to their phone for shopping help:

eMarketer chart on how smartphone users rely on their mobile device when it comes to shopping

This chart/report helps to point out a number of activities that involve online content.

The list includes such actions as reading reviews, looking up product specifications, and comparing prices.

When it comes to your mobile website, it certainly may be wise to consider if your content addresses those types of needs.

 

Ways to Reach the Mobile Audience

Jason Pinto
Posted on in General, Inspiration

Thank you very much to the folks at WhatTheyThink.com for running this video of our CEO John Foley, Jr.!

In the video, John discusses a number of ways that companies can reach the growing mobile audience. This includes QR Codes, NFC, Geofencing, and more.

John Foley: What They Think video - April 20th, QR Codes, Mobile, Geofencing, and more!

We hope that you enjoy the video. Click this link to view it now on WhatTheyThink.com’s site >>

 

Create Opportunities to Act via Mobile

Jason Pinto
Posted on in General

Action Sign: Photo Credit: http://www.flickr.com/photos/15666478@N00/5210356817/

One of my favorite blogs to read on a regular basis is Katya’s Non-Profit Marketing Blog.

It is consistently full of insightful commentary and actionable advice on all things marketing.

Katya recently wrote an excellent article titled “4 things that should shake up nonprofit marketing“. It is a must-read.

Of course, I wholeheartedly agreed that mobile was #1 on her list. Check out this tremendous quote from the article: “More and more people have smartphones, and that means doing good is at their fingertips, all the time.  If we don’t create opportunities to act easily via mobile, we are going to miss out on a lot.

Katya, we couldn’t agree more!

Click here to read the full article >>

Photo Credit

 

Your Smartphone: Never Leave Home Without It

Jason Pinto
Posted on in General

The folks at MarketingCharts.com have done a very nice job of putting a visual to the the attachment that the growing mobile audience has to their smartphones.

Check out the chart below:

Smartphone Owners and Device Proximity

Yes, 91% of smartphone owners have their mobile device with them at least most of the time!

Is your website ready for them?

Click here for the full article from MarketingCharts.com >>

 

5 Keys for an Effective Mobile Website

Jason Pinto
Posted on in General, Inspiration

Example of a mobile website for a restaurantThere is no doubt that the importance of reaching the mobile audience is an extremely hot topic among marketers.

And there’s good reason for that. According to a recent report from Nielsen, two-thirds of the folks that acquired a new mobile phone in between December 2011 and February 2012 chose a smartphone over a feature phone.

What does that mean for your business? Well, you must take steps to ensure that your website and other online content is optimized for the mobile audience!

But what is actually involved with building a mobile website that will engage your audience? Here are 5 keys to help you do that successfully.

Recognize the Difference Between Mobile-Ready and Mobile-Optimized

There are some tools out there that make the process of building a mobile website an after-thought. They may take ALL of the content on your existing website, put it in a mobile-ready layout, and then be done with it.

However, while that may give you a website that looks okay on a smartphone, will it properly provide your mobile audience with the experience that they desire and need? No.

Trying to fit all of your content into a mobile website will result in an experience that is over-crowded, hard to navigate, and frustrating.

The better solution is to truly treat your mobile website as a separate entity! One that is specifically designed to provide benefits to the growing mobile audience.

Analyze Your Users’ Needs

Once you’ve made the commitment to having a website that is truly targeted to the mobile audience, you will need to make decisions as to what content should be included and what should be excluded.

How can you do that successfully?

The best thing to do is to put yourself in the shoes of your target audience.

Analyze why they might be visiting your website on their mobile device. Does that indicate that they are inside a store trying to make a purchasing decision? Might they be driving or walking, and trying to find contact information for your business? Could they be at home on the weekend, reading your eNewsletter?

Answers to those types of questions will help us to determine what information may be most important to the mobile user.

Once we know that, we can layout a mobile website that will make it very easy for users to find those items.

Mobile Website for a Landscaping Company: from iFlyMobi

Content: Prioritize and Simplify

When a company builds a desktop website, they often devote many hours to the writing, reviewing, and re-writing portion of the project. And rightfully so. We recognize that we only have a limited amount of time to tell our story to a website visitor.

Because of that, we may fall in love with our text.

However, if we simply take all of the text from our regular website and paste it onto our mobile website, we may be harming the effect that our story could have on the mobile audience.

When building a mobile website, take the time to analyze your content. It may not be easy to do, but taking the time to simplify your message to ensure that that mobile users see the most important items may provide big benefits.

Include Simplified Forms to Generate Leads

Form for your Mobile Website: iFlyMobi example of downloading a White Paper
One of the best ways for a marketer to demonstrate the effectiveness of their desktop website is to show how many leads it has generated.

The same can be said for a mobile website.

Rather than just displaying text, images, and videos, include lead-generation forms that allow for the mobile user to engage with your company.

This may include registration forms for White Papers, eBooks, webinars, or even just a simple “Contact Us” form.

One key to doing that successfully is to reduce the amount of fields and questions that you ask users to fill out. For most people, data entry on a mobile device may not be their favorite time of the day. Thus, trim down the amount of information that you require from that audience in order to maximize your lead generation opportunities.

This may mean that you only ask for their Email Address and perhaps one or two questions to learn more about them.

Provide Links to the Desktop Website

After you’ve built your mobile website, you will want to add logic to your desktop website to automatically direct mobile users to the proper site.

However, some people may prefer the familiarity with the full website. Or perhaps they are looking for something a bit deeper down inside of your content library that isn’t accessible on your mobile website.

By simply including a link to view the regular website, you will be providing a better experience for that audience as well.

I hope that you find these tips helpful as you seek to reach the growing mobile audience.

If you have any questions, please feel free to let me know.

Also, I’d love for you to give our mobile website builder a try!

Sign Up for a 14-Day Free Trial Today!