Does mobile marketing sometimes feel like a constant battle? That wouldn’t be too surprising. You are battling against not only your competition, but against technology, your audience’s expectations and misconceptions and even your own shortcomings. It’s not as easy a situation as being able to pinpoint one “enemy” and then trying to figure out how to conquer that enemy. It’s a lot more convoluted.
But in the end, when it comes to mobile marketing, you know winning the “battle” is important. Winning means you turn prospects into customers. And one-time customers into long-term customers. And you want to win.
It’s easy to end up scattering your resources and failing to overcome obstacles, especially if you lose sight of your overall goals. But if you keep in mind some basic military tactics, you can stay on course and make headway as you march forward with your mobile marketing goals.
First off, you need to maintain your position and stay in control. This is not a time to implement a major overhaul of your brand, or change up all of your other marketing methods. Mobile marketing should help you expand your reach and further develop your relationship with your audience. It should not be divisive to your overall goals. Nor should it replace or eliminate other marketing strategies.
This is a time to figure out how to incorporate mobile marketing into your total strategy. You want to integrate it so as to make your position stronger. You want to stay in control of all of your marketing endeavors.
Next, you need to use natural cover and do some serious reconnaissance. What is your competition up to? How are they penetrating the mobile market? Check out their social media accounts and see how they are engaging the target market. Look at their offerings and how they are presenting them in order to build relationships. Try out their QR codes and check out their mobile apps. You should be evaluating all of their mobile marketing efforts in order to not only see what your “enemy” is up to, but to discern any flaws that you might be able to exploit. What weaknesses do you spot in their mobile marketing efforts that you can work to your advantage?
Using knowledge you gather through reconnaissance will allow you to secure your position. But be aware that just as technology has changed warfare over time, so has it changed the landscape of marketing. And mobile marketing is evolving at seemingly breakneck speeds. You need to stay on top of the technology in order to best use it for your advantage so you can win the mobile marketing battle. Thankfully, there are a lot of allies out there to help you stay on top of the technology part, and this includes iFlyMobi.com.
You can also use the element of surprise by introducing some fun or slightly different (different than your typical methods of operation) marketing messages into the mix. It’s important to not lose sight of your overall goal or to stray from your brand, but surprise can definitely help you gain some ground in your mobile marketing campaign. Contests, discounts, fun surveys and more can all be integrated into your goals to surprise your audience.
One military tactic that you should definitely steer clear of is deception. At no point is deception helpful to you in a marketing sense. It can only cause a severe blow to your reputation and you will have to battle hard and long to gain back trust with your audience.
Incorporating certain military tactics into your overall mobile marketing plans can help you gain ground over the competition and move forward toward your end game. Think strategically, secure your position and don’t over-do it with the element of surprise and you will find yourself reaching your mobile marketing goals.