Infographic: Consumer Attitudes Towards SMS Marketing

Lou Cimaglia
Posted on in General

This infographic was created by TextMarketer, a mobile marketing company in the United Kingdom. The graphic shows consumer attitudes towards SMS marketing and texting with business in general.

It was originally posted here.

Source: Text Marketer Bulk SMS Services

A Brief Look At NFC

John Foley, Jr.
Posted on in General
NFC, near field communication

What Is NFC?

NFC stands for Near Field Communication and the short answer would be that NFC identifies us. It allows smartphones to be identified and it establishes a radio communication. Think short range wireless RFID technology.

You may have heard of NFC and its ability to make mobile payments easy. Account information is stored on the smartphone and when in close contact with the payment receiving technology, it passes along that account information, enabling a payment to be made.

However, NFC can be a great marketing tool for mobile marketing. And there is also talk of how NFC will help in terms of rewarding customer loyalty. The bonus is that NFC is more interactive and engaging than your typical marketing message. It’s not a “look at me” marketing strategy. It’s more of a “hey, look what we’ve got for you, are you interested?” kind of connection with the audience.

How Does NFC Work?

NFC is like your short and skinny pal. He can’t reach very far. And he can’t throw a weighty punch. But he’s scrappy and useful in certain situations.  This low power and short-range wireless link allows for information to be passed between a smartphone and another device. While it is short range (think inches), it does not require contact. But most importantly, it allows for the information to relay back and forth between two devices instead of that relay being a one way street.

Not only is it short-range, NFC is slow. Especially when you compare it to Bluetooth or Wi-Fi. But the perk is that NFC consumes very little power. It won’t strain a smartphone battery and suck it dry.

A smartphone enabled with NFC can share and interact with another NFC device, or with a “passive” NFC tag. No app needed. And the NFC tag is like a tiny chip that may be embedded (in a poster, a business card and so on) somewhere and has data ready to transfer to a NFC enabled device. The tag doesn’t even need power. Instead, the radio frequency field generated by the NFC device (like your smartphone) does the work, and the data from the tag is transferred to the device.

To get a comprehensive look at NFC, check out the rest of this post.


John Foley Speaking To PIM Today!

Lou Cimaglia
Posted on in News

App Aims To Link Any Car To Your Smartphone

Lou Cimaglia
Posted on in Inspiration
Automatic App

Wish you knew more about fuel efficiency? How about the internal diagnostics of your car? Or, darn it, where did I park?

Automatic, a smartphone app, is aiming to give your car a boost in IQ, and help your piece of mind.

According to Automatic CEO Thejo Kote in an interview with Forbes, the app does four things:

  • it provides people insights and feedbacks about how they’re actually using their car and how much money you are actually doing it

  • and it always know where your car is parked

  • and because it’s talking to the computer of your car,  it knows when something goes wrong with it and when that check engine comes on, it can tell you what’s actually wrong

  • finally, it can detect a crash, if you ever get into one and automatically calls for emergency assistance (911)
  • Since 1996, every car manufactured has a certain port that comes standard. This port will be filled with a small attachment from Automatic that communicates with the app.

    All information from this post was taken from a blog post on that originally ran here.


    Ready To Untether Your Business?

    Lou Cimaglia
    Posted on in News


    Our CEO, John Foley, Jr., has published his third book, “Untethered Marketing: The Role Of The Cloud And Mobile Communications.”

    As you can see, John is thrilled to have penned this book, and he is even more excited that they will officially be going on sale next week!

    Check back next week for information on how to order your copy!

    Finding Balance In Mobile Content

    John Foley, Jr.
    Posted on in Inspiration

    Balance. Yin and Yang. Equilibrium. Harmony.

    Imagine a little scale and on one side are words. The other side contains graphics. Which way is that scale tipping when it comes to your content?

    Unfortunately there is no magic percentage that you should stick with in order to have your content balanced out “just right.” That would make it pretty easy. But you should be able to scan through your blog posts, your white papers, your social media posts, newsletters, etc. and see what is likely to be obvious. You are probably heavy on one (the words, perhaps?) and light on the other.

    If you don’t have many graphics on your site and weaved into your content and materials, why not? Even if you don’t employ a graphic designer, you have many low cost options to help you with images ranging from clip art to infographics. Ideally, you should avoid using stock images unless you know exactly where they came from and what your rights are. Many images are copyrighted and do not give express or implied consent to be used by the general public.

    One great way to achieve balance with your content is hiring a company to manage it for you. Having an outsider take a close look at what you’ve been doing, and evaluating what would work best can really take a load of stress off of your company. It’s hard to stay on top of content and social media profiles, let alone ensuring that your audience is being engaged with a healthy mixture of words and images. A company like Grow Socially is a one-stop shop that can provide the customized graphics and verbiage to keep you on top of your game.

    The end goal is communicating effectively with your audience. You want to connect and engage and do so in a manner that reaches them and touches them in a way that establishes and later furthers, a relationship between you and them. The right balance of words and images – from infographics to videos to photos of the workplace – can get your message across.

    Learn more about content creation and management here >>>

    Photo Credit


    Looking For A Speaker On Mobile Marketing?

    Lou Cimaglia
    Posted on in News

    John Foley is an accomplished speaker who has been requested all over the world to educate listeners on mobile marketing, social media, business transformation, inbound marketing, and more.

    Below are some screenshots of one of John’s latest presentations – a QR Code crash course to HP affiliates in Asia.



    We have a variety of industry-leading professionals who can speak on a wide array of topics, and we want to be a part of your next event!

    See our complete list of speaking topics here.

    What’s Your Mobile Marketing Personality?

    John Foley, Jr.
    Posted on in Inspiration
    John Foley Jr

    Do you know your mobile marketing personality? Each of the four following personality types has its pros and cons when it comes to mobile marketing efforts. And once you pinpoint which personality type you are (as well as your team members), you may have a better understanding of why your marketing team works as it does. And insights like this can help you develop ways to overcome any shortcomings and play on the strengths of your team, which can help you with your mobile marketing efforts in the long run.

    Since mobile is all about being on the go, we looked at the 4 personalities as described by author Jeff Compton ( ) which include Drivers, Cruisers, Navigators and Riders.



    As anticipated, Drivers are in charge. They are natural leaders. Full of energy and ambition, Drivers take charge and are very task oriented.  But they have their downside as well. Drivers may get bored if things are not moving along with their mobile marketing efforts. While Drivers are okay with change, they don’t typically respond well to others being in charge, and if their mobile marketing plans don’t live up to their standards, or those plans suffer from setbacks, Drivers can get moody and difficult to work with.



    Those marketers who are extroverted and creative are considered Cruisers. While they get excited about new mobile marketing projects and campaigns, Cruisers may have a rough time with follow-through and staying on task. Cruisers enjoy competition, and are great decision makers, so they can be quite the asset to any marketing team. They enjoy fast paced marketing goals and can be extremely imaginative. But they can also be emotional and overly sensitive. Cruisers can take procrastination to a new level, which may frustrate others on their marketing team. And since Cruisers can be loud or aggressive, they may butt heads with others as well.



    The thoughtful, deliberate problem solvers of your marketing team are Navigators. They usually like to work independently and can be quite the perfectionists. While they can be good listeners and don’t get swayed or distracted by emotion, Navigators do not like to be wrong and can be a little tough to work with at times. Navigators do not make decisions hastily and can also be lacking in the communication department. They like to work with facts, and they don’t like to make educated guesses or take the lead role in many situations.



    Do you have team members who are warm and fuzzy? Easy to work with and eager to please? These are your Riders. These are your more mellow and likeable team members. They have great observations skills and are quite curious, yet they also can be a bit weak when it comes to speaking their mind and taking a clear stance on marketing decisions. They are more concerned with feelings than facts and they are not leader material. But they can see all sides of a marketing issue, which can be highly valuable.


    Do you see yourself or your team members in any of these personalities? Each one can be a valuable member of your marketing team and help create a mobile marketing plan that really packs a punch. And they can all balance each other out so that goals get established, details don’t go unnoticed and tasks get done.

    We have got a handle on marketing strategies here at 21 Concord Street – learn more about what we can do.

    Social Meets Mobile At Dscoop 8

    Tom Barry
    Posted on in News
    Dscoop 8

    Greetings from beautiful Nashville, TN!

    I’ve been having a blast at Dscoop since I arrived yesterday, and I’ve met plenty of great people.

    This morning, Gary Vaynerchuk, New York Times best-selling author, delivered a keynote on entrepreneurship and the new frontiers of customer service that have resulted from the rapid growth of the internet.

    It is certainly clear how important social media is in this day and age. Social media is the ultimate customer service desk. But what marketers must understand now is how evolving mobile technologies amplify our social voices.

    And at a conference like Dscoop, I really have seen first hand the amount of networking that can happen right from our phones.


    Until next time, catch up with me at Booth 327 in Nashville or connect with me on Twitter or LinkedIn!

    Mobile Content and Distribution – What Marketers Need to Know

    John Foley, Jr.
    Posted on in General

    When it comes to mobile marketing content and distribution, you want to provide a coherent and consistent experience. No matter what the delivery format – be it texts, emails, apps or a mobile website, you want to make sure that you take advantage of the various capabilities that can be found on mobile devices.

    However, this is not the time to make an all-you-can-eat buffet mobile marketing plan that shoots out in all directions. While the internet and internet marketing may cater a bit more to the “bigger is better” and “knowledge is power” mantras at times, the reality of mobile is that it’s a different beast. Users think differently. They act differently. And your content and the delivery of that content must reflect that if your mobile marketing plan is to be a success.

    Take a minimalist approach. With your mobile website, you should carefully pick and choose what kind of information you provide. Remember, your mobile users are typically looking for specific information, not just grazing and roaming from site to site. This doesn’t mean you have the green light to skimp on actual content. You want to give them what they are looking for. So the correct information is key, and not oodles of extraneous bits that you may naturally add on your regular website.

    Keep that minimalist approach in mind as you design your website. Navigation should be kept simple. Information should never be more than 3 clicks away. Buttons should be obvious. Scrolling should be vertical, not horizontal. Avoid using frames. And keep image use to a minimum, as it can bog down the load time and suck up bandwidth.

    Remember that with mobile devices you can use location to your advantage. So your content should reflect that when possible. And delivery should also be coordinated with location when possible. Everyone loves a deal, right? So how about offering special pricing that can be made available when a user checks in to your location?

    As you develop your mobile marketing messages, you want to focus on “shareability.” Meaning, you want it to be something that is worthy of sharing. You want your mobile users to think, “Hey, this is cool. I need to pass this along.” And then, make it as effortless as possible to either forward it via email, post on Facebook, tweet via Twitter or otherwise share it. Don’t be afraid to include links that encourage sharing…a lot of times, if you don’t ask, they won’t do it. So plant that seed of sharing and make it an easy task.

    And never, ever forget the importance of mobile marketing metrics. You should be tracking your efforts and paying attention to what works and what doesn’t. Mobile isn’t the internet on a smaller screen. It involves different levels of responsiveness and buying patterns. Test and test some more. Tweak and tweak some more. You will find mobile success as you develop content that is tailored to the mobile audience in both the message and the actual delivery.

    Learn more with this free White Paper from iFlyMobi.