A Mobile Success: FX Doing It Right

Tom Barry
Posted on in Inspiration

So what, exactly, is the purpose of a mobile website? Mobile is such an amazing medium because it changes the way we live personally and the way we do business as marketers.

Mobile should be fresh, relevant, and brief. When someone visits your mobile website, they probably know exactly what they are looking for. It might be a phone number to call you, or just hours of operation.

I was just talking with the CEO, John Foley, Jr., and he summed it up perfectly. “People are looking for that one stop shop, instant gratification and quick experience – that’s what mobile is all about.”


With that said, I have to give credit to FX for their fantastic mobile strategy. Their mobile sites provide exactly what you need right on the home screen, with the opportunity to access more if you would like. I accessed two of their sites recently, “Always Sunny In Philadelphia” and “Sons Of Anarchy.”

Having never seen their mobile sites, I was going in as a full-time user looking for one thing. I was looking for the air dates of “Always Sunny,” after seeing an ad during an episode of “Sons,” which is my favorite show.

A quick search led me to a fantastic mobile presence. Not only was the pertinent information very visible, it offered a select number of tabs and social networks. Information is great – but give me too much and I might not see anything you actually want me to see.

I then proceeded to the “Sons” site, which was also very well done. One feature I enjoyed was the ability to download mobile wallpapers right from the site. My iPhone now has a lock screen and background image from “Sons Of Anarchy,” I feel like I am practically in the club! Now THAT is what I call a mobile experience.

You may not have the resources of FX to create such a highly customized presence, but never overlook the functionality and best practices they employ. Provide your audience what they want on a mobile device and make it easy for them to consume it.

The more you focus on this approach, the better the sentiment you will receive from your customers.

Follow me on Twitter and sign up for my webinar!

Webinar Announcement: 5 Inbound Marketing Best Practices

Lou Cimaglia
Posted on in News

On Thursday, December 13, at 2:00 pm EST, Tom Barry and myself (Lou Cimaglia) will be hosting a webinar entitled, “5 Best Practices of Inbound Marketing – And How Grow Socially Can Help.”


Register today!

Holiday Shopping With Mobile – Crazy Statistics

Lou Cimaglia
Posted on in News

iMobiTrax recently posted a blog titled, “19 Crazy Stats Showing Holiday Shoppers Are Going Insanely Mobile.” Some of the stats really impressed us over here, and we had to share some of our favorites.

  • “42 Percent of people this year are checking for deals and specials on their mobile device”

  • “37 Percent of people are browsing stores online via their mobile device for products of interest”

  • “33 Percent of mobile device users are search for product ratings and reviews”

  • “With 10% more people buying mobile devices this year for Christmas, it doesn’t come as any surprise that more than half of all consumers want a tablet.”

  • “63 Percent of people want and iPad 3 or iPad this Christmas”

  • “87 Percent of people are purchasing from tablets because of consumer product reviews”

  • “41 Percent of people on mobile devices are checking Amazon for competitive pricing”

There are plenty more, check here to see the rest!

For more mobile news, follow iFlyMobi on Twitter.

Photo Credit

Infographic: Catching Up & Getting Mobile

Lou Cimaglia
Posted on in News

Our own Michelle Jollymore created this incredible infographic about the the growth and usage of QR codes and mobile technology. Check it out!

Cyber Monday and Mobile

Lou Cimaglia
Posted on in News

CNN recently posted a video about the “Cyber Monday” shopping craze and the increasing presence of mobile commerce.

Click here to watch the video.

The video notes that Cyber Monday spending is expected to top $1.5 billion this year, an increase from last year. Emphasized was the importance of online and mobile shopping, and the increased usage of eCommerce.

Also talked about was Facebook’s foray into eCommerce. The new “Buy A Gift” feature allows you to send gifts to your friends without ever having to leave your home.

The video goes on to say that, “your smartphone has blurred the line between in-store shopping and online shopping.”

Another CNN article addresses the idea that Cyber Monday, and Black Friday, for that matter, are no longer relegated to the days that they were named for.

“Cyber Monday’s original appeal, as the first weekday after Thanksgiving, was access to quick Internet speeds while at work,” says CNN Money writer Julianne Pepitone. “But now broadband at home is ubiquitous, and consumers can also shop on a slew of mobile devices.

“And so retailers’ online deals stretch well ahead of Cyber Monday — in some cases, nearly a full week before.”

Follow iFlyMobi on Twitter for more mobile news during the holiday season.


Holiday Travel and Mobile Apps

Lou Cimaglia
Posted on in News

Ever been stuck in a long airport line a day or two before a big holiday? Odds are, you have. And it is no fun.

Of course, here at interlinkONE, we love any new type of mobile technology that comes out, especially the ones that make holiday travel a little bit easier.

Virtually all of the major airlines have adopted this mobile approach, designed to increase efficiency in airport terminals. An article on Mobile Commerce Daily earlier this year quoted a spokesman for Southwest Airlines and their shift to mobile.

“’As an airline, we know our customers are constantly on the go, and the feedback we have received in focus groups lets us know how best to communicate with our customers,’ said Chris Mainz, a spokesman for Southwest Airlines, Dallas, TX.

‘It is important for us to give access to our customers to book tickets on Southwest in a manner that suits them, and mobile is an important part of that strategy,”’he said.”

United Airlines has an extensive mobile app as well, and their site says the app can alert passengers of flight booking, check in and mobile boarding documents, flight status, flight reminders, seat maps, frequent flyer account access, airport maps and flight view.

Wherever you travel this holiday season, be safe. Be sure to give mobile a try this year, and let us know how it worked! Tweet us @iflymobi!

Mobile Commerce In 6 Easy Steps

Tom Barry
Posted on in Inspiration

Hard to believe, but the holiday shopping season is upon us once again. This year will be marked by the influence and growth of mobile commerce and its broad acceptance from holiday shoppers.

Your company most likely has crafted a marketing plan to capture the attention of your audience. Have you been thinking “mobile-first?”

Know your customers. They are busy and they are on the move. If you sell products on your desktop website, why wouldn’t you incorporate that into your mobile site?

Get started with mobile commerce using iFlyMobi. Here are six steps outlining how to add mobile commerce to your mobile site.

Step 1

Add a new page on your mobile site that provides a call to action for your mobile storefront. Click the button that says +New Page (drag and drop).

Step 2

Update your page basics to drive traffic to the mobile store.

Step 3

Drag your  Buy-It-Now button into your mobile website.

Step 4

Click to add payment info and select payment method.

Step 5

Fill in information for online purchasing and update block.

Step 6

Start selling mobile! If you are ready, we’ll give you the tools and teach you how to boost your mobile marketing efforts. Give me a call at (978) 674-8080 or feel free to register for one of our iFly 15′s. just click here.

Customize Your Mobile Site

Tom Barry
Posted on in Inspiration

On sales calls, I often get the question, “Can I keep my mobile site in line with my desktop site, in terms of branding?”

My answer to that is simple and consistent – don’t fix it if it ain’t broken! Unless you are ready for a total redesign of your website, your branding should be consistent on all channels.

Keep your logo and colors consistent!

Get crazy about measuring data – track analytics to know what content you need.

Think practically, be relevant with mobile, and have some fun with it!

If you’re looking for practical ways to use mobile give us a call at (978)674-8080 or send us a tweet at @iFlyMobi!

Webinar Tomorrow- Last Chance To Sign Up!

Tom Barry
Posted on in News

Tomorrow, I will be hosting a 30 minute webinar on the iFlyMobi product, and how mobile websites can elevate your business at 2 pm, EST.

I’ll tell you all you need to know about mobile websites, including:

Building Sites

Marketing With QR Codes

Selling Sites

White Label

And More!

There is still time to sign up! Click here to reserve your seat.

Connect with me on Twitter! Let’s talk mobile.


MBTA Goes Mobile

Lou Cimaglia
Posted on in News

Our friends over at Boston Innovation posted an article this week about the Massachusetts Bay Transportation Authority’s (MBTA) plans to adopt mobile ticketing, which will help cut down on lines and waiting.

Living here in the Boston area, we have all been subjected to long T lines after various events around town. This advancement aims to eliminate that.

According to the MBTA website, “…customers on four MBTA Commuter Rail Lines, north and west of Boston, will be able to use their smartphones instead of paper tickets to ride the train. Under this first-in the nation mobile ticketing program, customers will be able to purchase tickets and passes using the MBTA mTicket app for iPhone and Android devices wherever they are. The tickets are displayed on the phone’s screen as a digital ‘flash pass’ or encrypted barcode. The system uses the JustRide mobile ticketing platform from Masabi US Ltd.”