Why should you care about the people that are visiting your website on their phone?
Well, according to this recent post on Bloomberg’s Tech Blog, people that are searching and accessing websites on their phone may be quite close to actually making a purchase.
The article mentions a recent survey that was conducted by Nielsen. The main statistic that caught my attention was this one: “87 percent of users searching for restaurants on their mobile phones and tablets planned to make a purchasing decision the same day.”
The percentages were certainly lower for people that were searching for information on Travel or Automobiles, but they were still fairly significant.
If it’s your job to drive qualified leads or to generate sales for your business, then hopefully statistics like this help to push your mobile website needs into a reality!