The Daily Meal recently posted an article about the American family restaurant becoming “ground zero of the digital marketing revolution.”
Marketers, the article says, are tuned into the fact that “kids glued to their smartphones at the dinner table are, like it or not, a common sight at family restaurants.”
Random House is sponsoring children’s menus that will sport QR codes in restaurants such as T.G.I. Friday’s, Buffalo Wild Wings, and over 130 other chains.
The hope is that children will already know what to do with the barcodes, while their parents may not. When scanned, the codes will direct to activities “designed to advertise Random House content — specifically its picture book, Wild About Books. And on the back, three QR codes will let kids scan into a mobile app for videos, info about the book, and an interactive portion of the book.”
This could signal a sweeping integration of QR codes on all menus targeted at all ages. This also marks somewhat of a deeper search into a new frontier of QR code usage. While Chili’s and some other restaurants have dabbled with QR codes, this is a deeper, richer integration with the overall dining experience.
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