With Halloween now behind us, the unofficial beginning of the holiday shopping season is underway.
A post on internetretailer.com has outlined some of the trends they predict to see this holiday season. Many of the numbers are going to see considerable jumps this year as a result of the more widespread usage of smartphones and other mobile devices.
The article refers to these types of shoppers as having an “omnichannel” presence. These shoppers, “who plan to use computers, mobile devices and stores to complete purchases, will spend $600 for gifts on average, about 71% more than store-only shoppers, who will spend $350.”
The article goes on to illustrate a direct correlation between mobile consumers and higher amounts of money spent on gifts. Additionally, 67% of shoppers will research products online before making a purchase.
63% of shoppers expect to spend more this year than last.
To all those businesses out there, this should be a catalyst for mobile change. Is your site mobile-optimized? Equipped with e-commerce capabilities?
Now is the time to prepare! Come Black Friday, shoppers will be out in full force. And it will be their smartphones that are leading the way.
Your company can reach these mobile audiences. This is how.