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Author Archives:
John Foley, Jr.
Mobile Content – Be A Minimalist
With your mobile website, you should carefully pick and choose what kind of information you provide. It doesn’t matter whether you’re using responsive design or building a separate site — the content on the mobile version has to be tailored specifically to that audience. Remember, your mobile users are typically looking for specific information, not [...]
The Internet In Our Pockets
The following is an excerpt from my new book, “Untethered Marketing: The Role Of The Cloud And Mobile Communication.” The internet changed the balance of power between business and consumers. Consumers now have instantaneous access to a wealth of information, and they are increasingly choosing when, where and how to receive that information – or [...]
A Brief Look At NFC
What Is NFC? NFC stands for Near Field Communication and the short answer would be that NFC identifies us. It allows smartphones to be identified and it establishes a radio communication. Think short range wireless RFID technology. You may have heard of NFC and its ability to make mobile payments easy. Account information is stored [...]
Finding Balance In Mobile Content
Balance. Yin and Yang. Equilibrium. Harmony. Imagine a little scale and on one side are words. The other side contains graphics. Which way is that scale tipping when it comes to your content? Unfortunately there is no magic percentage that you should stick with in order to have your content balanced out “just right.” That [...]
What’s Your Mobile Marketing Personality?
Do you know your mobile marketing personality? Each of the four following personality types has its pros and cons when it comes to mobile marketing efforts. And once you pinpoint which personality type you are (as well as your team members), you may have a better understanding of why your marketing team works as it [...]
Mobile Content and Distribution – What Marketers Need to Know
When it comes to mobile marketing content and distribution, you want to provide a coherent and consistent experience. No matter what the delivery format – be it texts, emails, apps or a mobile website, you want to make sure that you take advantage of the various capabilities that can be found on mobile devices. However, [...]
Twitter vs. Facebook – The Mobile Marketing Race
In early 2012, both Twitter and Facebook announced their plans for mobile advertising. For Facebook mobile users, that means they will see sponsored ads appearing in their news feeds. And to keep it from looking / feeling too obtrusive, Facebook keeps the ads looking like they fit right in. Giving mobile viewers the ability to [...]
Using Military Tactics To Win The Mobile Marketing Battle
Does mobile marketing sometimes feel like a constant battle? That wouldn’t be too surprising. You are battling against not only your competition, but against technology, your audience’s expectations and misconceptions and even your own shortcomings. It’s not as easy a situation as being able to pinpoint one “enemy” and then trying to figure out how [...]
Are you ready for Content Marketing World?
Well, the countdown is on! In just a few days, I will be packing up my things and driving to the airport as I make my way to Content Marketing World 2012! I am absolutely in awe of the incredible list of speakers and attending companies that I’ve had the chance to see. I really [...]
3 Steps for Selling Mobile Websites To Your Clients
There is no doubt that the world of mobile is creating many opportunities for folks in the marketing and communications industries. Mobile technology has opened up new ways for companies to reach prospects, generate leads, and provide customer support. For service providers, there is opportunity to help marketers achieve their mobile-related goals. One area in [...]