Mobile marketing is an effective marketing tool that puts a company’s promotional efforts front and center no matter where the consumer is.
Because of its massive outreach capabilities, everyone is jumping on the mobile marketing bandwagon, including online colleges.
Here are just a few ways online colleges are using mobile marketing to reach potential students:
The challenge online colleges have to overcome is convincing potential students that their school is better than other online colleges – and traditional colleges too.
That’s where showcasing the benefits of the online college lifestyle comes into play.
Online colleges are using mobile marketing to promote their schools by concentrating on benefits like schedule freedom and low tuition costs.
By putting the advantages of online learning in the palm of potential students’ hands, online colleges are increasing attendance like never before.
Working adults and remote learners are exactly who online colleges are trying to target. That said, the number of online colleges is growing every day, so marketers have to find new ways to set their schools a part from the rest.
By advertising cost comparisons on potential students’ mobile devices, online colleges are answering the first question that comes to everyone’s mind with college: how much will it cost?
On the go cost comparisons give potential students a frame of reference when on the hunt for an online versus traditional education.
There are a number of questions potential students have when it comes to the actual enrollment procedure for an online college or university. Marketers can answer this question by sending helpful enrollment tools to mobile users.
As the following article shows, whether it’s a brief tutorial on the enrollment process or an advertisement with an informative title like, “3 things you need to enroll in online college,” marketers are helping potential students understand exactly how the online college process works.
And, when students are better informed, they are more likely to take the next step, which is actual enrollment.
Next to tuition costs, potential college students want know what their course options are.
Because there are so many online colleges out there, it’s important for college marketers to put courses front and center on their audience’s mobile device.
By promoting courses with informative descriptions and program highlights, potential students can read up on their school of choice from the comfort of their mobile device.
This kind of accessibility helps in the decision making process, especially for adult students who are too busy to sit down in front of a computer and research schools and courses.
Potential students want to know what kind of degree they are going to walk away with after graduating from an online college. Marketers know this and are therefore heavily promoting their available degrees and diplomas through mobile marketing.
Whether it’s a fully-accredited online college that offers bachelor’s and master’s degree programs or a school that simply offers certificates, marketers are putting the degrees they offer in the mobile spotlight in order to attract more students.
When it comes to an online education, colleges are taking a mobile approach to get the word out about their programs.
About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including marketing and education.