According to a report released by Pew Internet, about 58 percent of adults in the United States have a smartphone as of January, 2014.
With so many people using smartphones, it makes sense that more and more businesses are using mobile marketing to reach out to their target audiences.
However, mobile devices have limited computational power and battery life, and they may not be able to run heavy applications. The solution to this problem is to combine mobile marketing and Cloud computing.
Here is a look at how Cloud-based mobile marketing can help your business achieve better results….
What is Mobile Marketing?
Mobile marketing is a form of marketing that involves communicating with consumers via mobile devices, such as smartphones, tablets and others.
It can be performed in a number of ways, including SMS, MMS, mobile Internet ads, mobile apps, social media marketing, Bluetooth marketing, check-in services and others.
This type of marketing is relatively cost-effective, and it allows businesses to promote their brands and products to a large number of people. It has been proven to be an effective marketing method, helping many businesses achieve high response and sales conversion rates.
What is Cloud Computing?
According to an article entitled “What is the Real Impact of the Cloud?” the term “Cloud computing” can be traced back to 1996. Although it is not a new technology, it only began to see widespread adoption in recent years.
Basically, Cloud computing refers to the act of accessing and storing data and programs on the Internet. It offers virtually unlimited storage, and it enables users to perform a wide range of computing tasks anytime, anywhere.
Using a Cloud service can help businesses reduce IT costs, because it does not require the purchase of costly equipment, and it is sold on demand, usually by the minute or hour.
Benefits of Teaming Mobile Marketing and the Cloud
When mobile marketing is combined with Cloud computing, data processing and storage will be moved from mobile devices to the powerful centralized computing platforms that are located on the Internet.
This will give your target consumers better access to your marketing materials and apps, allowing you to get your marketing messages across to them more effectively. They can get information about your products or services, interact with your company, download mobile apps and make purchases with minimal interruption.
By providing a more pleasant mobile experience, you will be able to attract more new customers and retain existing ones.
Additionally, cloud-based mobile marketing enables you to track your customers’ responses instantaneously, so that you will have a better understanding of their preferences and behaviors, as well as the effectiveness of your marketing strategies.
Such information can help you make the appropriate changes to get better marketing results and achieve greater customer satisfaction.
As people around the world are becoming more reliant on mobile technology, it is a good idea to start combining the Cloud and mobile marketing now.
Cloud-based mobile marketing is the way of the future.
About the Author: John McMalcolm is a freelance writer who writes on a wide range of subjects, from social media marketing to Cloud computing.