If your company’s website is lackluster, then it’s probably time to take advantage of everything big data has to offer.
Whether your website needs a ground up reboot or you just need to upgrade your landing page, big data makes it possible to enhance your website in a big way.
With worthwhile websites in mind, here are just a few ways big data can help improve your company’s website:
Automated Data Gathering
Regardless of the size of your company, your daily computing activities probably involve juggling data from numerous locations.
Whether it’s CRM software, company and visitor website analytics, email marketing tools, or all of the above, if your company isn’t properly handling its data, then all of that valuable information is useless.
Luckily, big data can help your company simplify the data gathering process by integrating tools that actually automate data collection.
Automated data gathering means your company can pull data from various data-producing locations and compile all of that information into one easy-to-analyze location.
Personalization goes a long way with consumers and big data allows you to customize your company’s website to each visitor’s tastes.
For example, big data’s real-time processing power makes tailored website recommendations a possibility.
With tailored recommendations, return customers who visit your site will be greeted by product and service suggestions based on their previous purchases and online activity. If it’s a customer who is new to your site, big data can even help formulate tailored suggestions in real-time based on current website activity.
Real Time Analytics
What good is data if you don’t have the ability to analyze it?
If you really want your website to grab more customers, then you need as the following article shows to “Stay focused on the big data bottom line” with real time analytics. The real time analytics that big data provides allows your company to monitor and track website activity as it happens.
From seeing how many visitors are on your site at any given time to tracking the pages they are interacting with to identifying which traffic sources led them to your site, real time analytics provides real insight.
In addition, thanks to the monitoring power of big data, you can also use real time analytics to immediately see the traffic changes that take place anytime you make a change on your website.
Big Data Mobility
It’s probably safe to assume that your company has a mobile component to its full-fledged website.
Well, whether it’s just the mobile version of your site or an app designed specifically for mobile devices, big data can help you gather and analyze data from the mobile side of your company’s website too.
Mobile marketing, mobile shopping, and mobile web browsing are gaining popularity fast, which means a large part of your company’s data streams will come from customers using their smartphones and tablets.
With the volume of data from mobile devices on the verge of exploding, big data can help your company manage data from your mobile website and turn it into useful information.
If your company’s website is in need of some data management assistance, then it’s time to give big data a chance.
About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including technology and data management.