With the increasing usage of mobile technology, it is now crucial that emails are mobile friendly. Email is one of the communication methods that gets checked often by recipients as it is used to communicate for both work and social reasons. Email is one of the most commonly used methods of communication for mobile device owners along with texting. With such a high level of usage, you can understand why mobile-friendly email is so important.
Issues that plague mobile users are not that different than those on standard computers. However, the issues are magnified. For instance, load times can be a problem when accessing the Internet on any type of device, yet mobile devices are meant to be used in short-interval situations. When you are waiting in line at the dry cleaner checking recent emails, you don’t have time to deal with ridiculously slow load times. If emails do not load, you may not read them for hours when you are back at the office. For people who travel constantly for work, this might mean days.
Another issue is readability. Mobile device users are reading on a smaller screen with limited time. This situation creates a need for shorter, more direct emails that are easy to see on a small screen. Keep in mind that a reader will scan the email unless it is of uber importance. Therefore, short and sweet is the best bet.
Limited features on some smartphones mean that owners cannot view all of the emails they receive. This is especially true with attachments. Attachments take a very long time to load on a smartphone, and even longer if there is no Wi-Fi available. Smartphones can receive data via cell-phone connections, but it generally takes longer. And if the phone is used in an area with poor cell reception, long emails and attachments may not open at all.
Readability and ease-of-use should be your primary concern when sending emails. With user-friendliness as a priority, configure your emails with the mobile user in mind.