Text marketing is more personal than any other form of marketing and therefore deserves the utmost respect.
Being too aggressive with your business’s text campaign can not only annoy, but also offend subscribers.
Before you send your next text campaign, consider the following texting etiquette tips:
One of the most disrespectful mistakes you can make with your text marketing endeavors is sending messages to recipients who never opted in.
That’s right, sending unsolicited texts to uninterested parties not only looks bad for your business, it’s also a violation of federal guidelines.
Sending texts to non-subscribers isn’t very common, that is unless they have recently opted out of your marketing campaigns.
To avoid this, make sure your business uses mass messaging software that automatically moves opt-out parties in to the unsubscribe category.
Whether you’re new to SMS marketing or your business was an early adopter, it’s important to know that a little goes a long way.
Texting thoughtful, engaging messages in moderation will have a greater impact than sending multiple filler messages – and it won’t annoy any subscribers in the process.
The article, “Respect and Text Marketing: What’s the Connection?” recommends coming up with a frequency plan for your texts.
For active customers, one marketing text a week is more than enough. As for less active users, you might want to send a few texts a week to gauge interest without being too forward.
Engaging content and unique offers are all part of SMS marketing.
However, it doesn’t matter how interesting or intriguing your texts are if they’re full of errors and typos. Do you know what frequent typos come off as in the marketing world? Spam, spam, spam!
Not taking the time to make sure each message you send is error-free and readable is disrespectful to each and every one of your subscribers.
So, make sure your writing is grammatically correct and avoid using too many popular abbreviations.
You may only have 160 characters to work with, but spelling “you” as opposed to “u” really isn’t a big difference in terms of characters.
Although your texts are functional on your end, SMS marketing is all about the end user experience.
With this is mind, giving your text campaigns and the links within a functionality test run is of the upmost importance.
Links that lead to the wrong destination or links that won’t open on certain devices will only irritate subscribers.
By testing your text links on different mobile operating systems, you can rest assured subscribers are getting the most out your campaigns.
Sometimes customers don’t feel the same way about your SMS marketing as they did when they opted-in. That’s why it’s a good idea to include an opt-out or unsubscribe link in each message.
In addition, make sure the opt-out process is as easy as the opt-in process.
The only thing more annoying than unwanted texts is having to jump through hoops to opt-out of them.
When it comes to sending SMS text campaigns, be sure to show a little respect to your subscribers.
About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including marketing and mobile technology.