Not so long ago, phones were primarily used for calling one another.
Now, mobile phones are much more than just normal phones.
They’ve morphed into devices, able to offer us so many capabilities, including cameras and shopping and information at our fingertips 24/7; most of this exists to make our lives easier.
The health insurance field has not overlooked this component of marketing, and many of these companies are using mobile marketing in gaining the coverage of parents and their children.
It also helps that children (dependents) can stay on their parents plans longer these days, through college and into the work world.
What are some ways health insurance companies are going mobile?
With apps, texting and sensors, health insurance companies can reach their clients far and wide. This is a great marketing tactic, as many of these clients are students out on their own for the first time.
As the article “Health insurance for students” shows, students can still be covered under their parents’ plans, but the companies still have to keep up with technology. Agents should know this and keep up with ever growing technology.
Mobile marketing for healthcare is exploding.
There are currently more than 13,000 health and medical apps, and with the real time capabilities of mobile interaction, patients can be in touch with providers or other medical caregivers any time of any day. Customers can also receive reminder texts and information via email and text.
Health insurance companies do know this, and you’ll hear their advertisements all over the web, from Hulu to Pandora to Facebook and more.
How does a mobile presence help college kids?
Since many of these young adults are away from home for the first time, it’s up to them to remember appointments and payments and other health care information.
With mobile marketing and technology, that can all be integrated into one. Parents will appreciate the interactive healthcare company to help out their kids.
With different apps and interactive websites, health insurance companies can allow patients to access information right away, from reading QR codes to chatting online with an agent.
No waiting on hold on the phone or waiting until business hours to have questions answered. The better your mobile presence is as a health insurer, the more credible and desirable your business will be.
All of these conveniences make health insurance companies more desirable. It takes some of the pressure (and worry) off of the parents, and allows the kids to have a bit more responsibility. As long as it’s on their phones, they probably won’t mind.
It’s important for students to have health insurance.
With the ability to stay on their parents’ plans longer, many of them are keeping insurance now. Accidents happen and people get sick, regardless of age.
As an insurance agent, make sure you stay in the mobile technology market.
As a parent, make sure your questions are answered regarding your children’s health care coverage.
Maybe you can even get some of them answered on your mobile!
About the Author: Heather Legg is a writer covering topics related to healthcare, education and social media.