Lead conversion is the name of the game for growing your business.
Without the ability to turn prospects into profit, you might as well be trying to catch a rabbit with a horse and buggy.
Turning leads into paying customers requires skill, experience, tools and just a little bit of intuition.
Here are some ways that successful marketing agencies use to turn leads into customers….
Use the Tools Available to You
Social media outlets are useful for more than just socializing.
Savvy marketing agencies woo the leads they mine on rich sites like LinkedIn, Facebook and Twitter.
Use your company’s social media accounts to reach out to leads and offer to help. You’ll find this way to be an effective tool for enticing new business into your company.
Do Your Homework
Building buyer personas are a trend that you should already be engaged in. But if not, spend the time now to do your homework.
The time you spend developing buyer personas will aid your sales team as they work the leads you send them. Buyer personas help sellers to visualize the state of mind of the lead, what their needs are, and how approachable they may be.
Remember, buyer personas are useful for your sales force, marketing agency, and any content providers you may hire.
The work you do now to get buyer personas fleshed out will give you a high return on investment again and again.
Get Help from Technology
Don’t let your leads list get too large before you finally decided to get help from technology.
You shouldn’t even be building up an email marketing list before you have a newsletter service in place. Otherwise, you’ll end up spending unnecessary time transitioning to a technology driven lead management service.
Stop resisting technology and start realizing that if you don’t embrace technology, you’ll surely fall behind your competitors.
Lead management services run the gamut from email list management all the way through to proposal templates, sales force support, client communication interfaces and more.
As the following article looks at, these services support your vision to accelerate growth by converting leads into customers, and then keeping those customers.
Look for subscription based services that can be accessed anywhere, and which have modular packages that you can add to your basic package as your company grows.
Inspire Your Sales Team
If your sales force just isn’t creating the higher conversion rates that you want to see, it’s time to take your weekly sales meetings to the next level.
A poorly performing salesperson is bound to be suffering from low morale. After all, they want to perform well just as much as you want them to. You’re both on the same team. Inspire your sales team with something out of the ordinary.
Hold a seminar at an offsite location. Spoil them a little with complimentary drinks and a meal at a luxury hotel. Hire a keynote speaker that they will recognize and get excited about hearing speak.
Once you give them a taste of what success is like, they will be salivating to apply what they learned.
There’s no reason you can’t enjoy the same high conversion rates that the best corporations report on a consistent basis.
Use these tips to make your next fiscal year the best so far.
About the Author: Kate Supino writes extensively about best business practices.