Your marketing strategy likely has a number of tentacles such as that of an octopus. With that said, are you achieving all you want when it comes to marketing or are you coming up a little bit short time after time?
There are numerous keys to having a winning marketing plan, but it is essentials that all the keys fit like pieces of a puzzle. If one or more are missing, your plan will not always come together as you like.
Whether you are strictly a marketer or you own your own business and do some marketing, how would you define your success-failure rate when it comes to marketing?
Put the Pieces of the Puzzle Together
As previously mentioned – look at your marketing plan as having multiple components to it – one of which undoubtedly should be social media.
Now as you might hear from some marketing folks or business owners, there is question as to how much of a true return on investment (ROI) you can receive from social media. By all means, don’t let those thoughts stop you from incorporating social media (if you are not all already) into your marketing strategy.
In order to do social media the right way, remember these tips:
1. Strategy. Out of the gates, what is your social media strategy? Are you planning to be active on just the typical sites such as Facebook and Twitter or will you be a player on numerous social networks? The best thing is to not stretch yourself too thin. Better to be good on one or two sites than be mediocre on half-a-dozen or more networks;
2. Promotion. In the event you are promoting products and services, do it in a positive and yet subtle way. If you market communication products like https://www.vonagedeals.com/, make sure you run such keywords in relevant blog posts, tweets, shares, and pins and elsewhere tied to phone articles or how to market such products. Promoting such a keyword or ones similar to it in an article for health insurance won’t fly for several reasons, along with possibly leading to Google issues. You should also look to promote such a product via mobile marketing methods, especially in this day and age when millions of people are on their mobile devices at all hours of the day;
3. Consumers. One often-heard complaint from consumers is that they leave a question or comment on a site’s Facebook or Twitter page, yet they never receive a timely response or response at all. This is a big no-no in the world of customer relations. When a consumer goes to your social page or pages with comments or questions, you need to respond in a timely manner, not when you get around to it. Doing the latter sets a bad precedent, plus puts you in position to miss out on possible sales. Another gaffe to avoid is having a verbal tiff online with a consumer. Not only does it make you and your brand look immature, but it can spread like wildfire before long. The negative PR that can come from it could be damaging to your brand.
Your marketing strategy should always include a heavy dose of a social component.
If it doesn’t, you’re missing out on so many opportunities.
About the Author: Dave Thomas writes for a variety of websites on topics such as marketing and finance.