Don’t Overlook the Social Component to Marketing

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Your marketing strategy likely has a number of tentacles such as that of an octopus. With that said, are you achieving all you want when it comes to marketing or are you coming up a little bit short time after time?

There are numerous keys to having a winning marketing plan, but it is essentials that all the keys fit like pieces of a puzzle. If one or more are missing, your plan will not always come together as you like.

Whether you are strictly a marketer or you own your own business and do some marketing, how would you define your success-failure rate when it comes to marketing?

Put the Pieces of the Puzzle Together

As previously mentioned – look at your marketing plan as having multiple components to it – one of which undoubtedly should be social media.

Now as you might hear from some marketing folks or business owners, there is question as to how much of a true return on investment (ROI) you can receive from social media. By all means, don’t let those thoughts stop you from incorporating social media (if you are not all already) into your marketing strategy.

In order to do social media the right way, remember these tips:

1. Strategy. Out of the gates, what is your social media strategy? Are you planning to be active on just the typical sites such as Facebook and Twitter or will you be a player on numerous social networks? The best thing is to not stretch yourself too thin. Better to be good on one or two sites than be mediocre on half-a-dozen or more networks;

2. Promotion. In the event you are promoting products and services, do it in a positive and yet subtle way. If you market communication products like, make sure you run such keywords in relevant blog posts, tweets, shares, and pins and elsewhere tied to phone articles or how to market such products. Promoting such a keyword or ones similar to it in an article for health insurance won’t fly for several reasons, along with possibly leading to Google issues. You should also look to promote such a product via mobile marketing methods, especially in this day and age when millions of people are on their mobile devices at all hours of the day;

3. Consumers. One often-heard complaint from consumers is that they leave a question or comment on a site’s Facebook or Twitter page, yet they never receive a timely response or response at all. This is a big no-no in the world of customer relations. When a consumer goes to your social page or pages with comments or questions, you need to respond in a timely manner, not when you get around to it. Doing the latter sets a bad precedent, plus puts you in position to miss out on possible sales. Another gaffe to avoid is having a verbal tiff online with a consumer. Not only does it make you and your brand look immature, but it can spread like wildfire before long. The negative PR that can come from it could be damaging to your brand.

Your marketing strategy should always include a heavy dose of a social component.

If it doesn’t, you’re missing out on so many opportunities.

About the Author: Dave Thomas writes for a variety of websites on topics such as marketing and finance.

Take Your Website Global

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In today’s Internet-driven world, your business website is more likely than ever to be visited by people who live thousands of miles away, possibly on the other side of the world.

No matter where the traffic comes from, your website can benefit by being linguistically accessible by those of foreign nations.

Clicks from Abroad Count as Clicks in Any Language

Search engines don’t distinguish “foreign clicks” from native language clicks.

So if your site for some reason is garnering interest from abroad, there’s ample reason to help it out. You may not ship your product internationally, but that doesn’t mean your blog can’t be a helpful source of information about your product to buyers in other countries.

When you do provide this information globally, you will gain traffic that our competitors might have ignored or deemed irrelevant, because those leads won’t convert.

But site visitors are worth more than purchase orders.

The more traffic you can generate, no matter the source, the higher your company site will rank.

Woo the Global Market with Translation Buttons

One easily recognizable way to woo global site visitors is to provide flag icons as buttons at the top of your site.

This is an internationally-known symbol for visitors to know that your site is available in their language.

To follow through, hire a specialist translator for each language you want to cater to. Though there are digital “translators” available, these are generally unreliable for important information. Anyone who’s ever used the “translate” button on Facebook posts can tell you how humorous and off base the translations usually are.

The same thing goes for Google’s page “translate this page” service.

So far, computer translation programs simply don’t pick up the nuances of language enough for serious use. Invest in a human translator so you know your results will be accurate.

Know if Your Company Website Needs to Be Translated Immediately

There are certain industries and companies that absolutely need to be available in translation.

These include companies like ExxonMobile and BP, the global oil companies with presences around the globe. A quick survey of their U.S. site shows no such translation option, with is a telling public relations mistake that is indicative of both these company’s past failures.

As the following article looks at, if these companies are waiting to find out where in the world do they speak the most languages?, they need to stop waiting and start translating.

Other industries that cry out for website translation include organizations like PETA, humanitarian effort sites and any company or organization that wants to make a global difference.

How can a company expect to connect with individuals if they refuse to acknowledge the differences that make us unique?

Your company website can have a real global impact if you stop standing in its way. Be the one to take the leap in your organization.

Start the translation project, and then enlarge it to your company’s social media presence.

You’ll likely see results almost immediately.

About the Author: Kate Supino writes extensively about best business practices.

Contracting a Solid Approach to Marketing

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According to Dodge Data and Analytics, it is estimated that the total construction starts in the United States will rise by about nine percent in 2015, a significantly larger gain compared to the five-percent increase recorded last year.

As the construction industry continues to prosper, construction firms are stepping up their marketing efforts to win more customers and increase their market shares.

They are using a wide array of tools and strategies to promote their brands, products and services, from traditional marketing methods such as vehicle advertising to trendier marketing mediums such as social media marketing.

Here is a look at some of the marketing strategies that are widely used by construction companies….

Social Media Marketing

A report released by the Construction Marketing Association in 2013 showed that 97 percent of professionals in the construction industry had incorporated social media into their marketing programs.

Their most preferred social media websites included LinkedIn, Twitter, Facebook, Google+, YouTube and Pinterest. By investing in social media marketing, construction companies can make their brands known to potentially millions of consumers, drive more traffic to their websites, build communities to facilitate word-of-mouth advertising, increase customer loyalty and gain valuable customer insights.

As the following article shows, besides reaching out to consumers, some of them are also trying to attract top talent on social media by posting information about available employment opportunities, such as position responsibilities, salaries and benefits, requirements to be a contractor and others.

Examples of companies in the construction industry that have built a strong social media presence include Caterpillar, Kiewit Corporation, Clark Construction Group, Riggins Construction and Management, Burgin Construction and Therm-All.

Mobile Marketing

According to a Nielsen report, about 65 percent of Americans owned a smartphone in 2013, which was an 11-percent increase from 2011.

With mobile devices becoming an increasingly preferred communication medium, more and more construction companies are turning to mobile marketing to expand their marketing reach.

Mobile marketing is a great marketing option because it gives them round-the-clock access to their customers, enables them to send time-sensitive marketing messages with little or no delay, helps them interact with their customers on a more personal level and delivers high response rates.

Additionally, it is more cost-effective than most other forms of marketing.

There are a number of ways that construction firms can reach out to their target consumers through mobile marketing, including their websites and blogs, social media, text messaging and mobile advertising.

Other Marketing Methods

Besides social media and mobile marketing, construction companies are using many other marketing methods to attract and engage consumers.

These include TV and radio advertising, print advertising, vehicle advertising, telemarketing, local networking, direct mail marketing, referrals, Chamber of Commerce recommendations, Yellow Pages advertising and trade shows.

The construction market is becoming more competitive, and many construction companies are finding it increasingly difficult to land new clients.

In order to succeed and grow, they need to use a combination of effective marketing tools and strategies to set themselves apart from their competitors.

About the Author: John McMalcolm is a freelance writer who writes on a wide range of subjects, from social media marketing to small business.

From Batteries to Screens: How Nanotechnology Is Improving Smartphones

John Foley, Jr.
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Nanotechnology used to be the stuff of science fiction, but today more and more of our everyday items contain it in some form or another. Especially in the case of smartphones, nanotechnology has allowed us to get smaller, lighter, stronger and more efficient. Discover just a few ways nanotechnology has improved our smartphones.

Touch Screens

Back in the mid-2000s before phones were considered smart, we had tiny one-inch LCD screens. As the demand for larger screens increased, the harder plastics originally used became obsolete because the touch screens could not be made from them. However, regular glass is too brittle to be used in a device that needs to go through the rigors of everyday life.

This changed with the introduction of the first generation iPhone that had a Gorilla Glass display developed by Corning. By immersing the glass in an alkaline salt bath, potassium ions can be incorporated into the structure, making it much more resistant to damage than a non-treated glass. Gorilla Glass has been so successful that the latest iPhone 6 uses Gorilla Glass 4 as well as most other smartphones.

Larger Batteries

As the devices get bigger and users require more powerful processors and streaming data, the demands of battery life has become one of the major limiting factors for smartphone development. Although many people want a better battery life, many companies also are looking at developing batteries with faster charging cycles.

Some manufacturers do this by carefully regulating how much power goes from the charger to the battery. They both monitor the battery and have variable voltage phones so they can charge more quickly. A more interesting technique, however, is StoreDot’s development of a charger and battery combination that can fully charge your phone in minutes instead of hours.


Another display technology to look out for in future smartphones is organic light emitting diodes, or OLEDs. What differentiates these from their non-organic cousin, the LED, is that they do not need a backlight. Because OLEDs don’t need a backlight and can be printed onto any surface, they are much thinner and energy efficient. This also means that manufacturers can develop screens with more contrast and technology that take up less space and uses less power. Furthermore, OLEDs can deliver a more true black, thus keeping images more accurate.

However, keeping these large screens free from dirt and fingerprints is a constant battle. To combat this problem, manufacturers like Apple coat their screens with oil-repelling materials to help keep their screens cleaner for longer.


Maybe the least obvious way nanotechnology is used in our phones is through the CPUs. Modern technology allows phones to increasingly become smaller and energy efficient with better results. Plus, the processors are more powerful, allowing them to keep up with today’s data demands.

Nanotechnology is an integral component in every part of our smartphones. Better screens, longer battery life and faster processors are always going to be in demand, and developers are working hard to keep up with it.

Investing in Social Media and Mobile Marketing

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Social media and mobile marketing can bring attention to even the most practical topics like retirement plans. Investment companies can use these tools to increase attention to the products they offer.

People go online to do research about many different subjects.

It only makes sense that something as important as how they spend their money would use online tools to learn about investment tools, especially in a day and age when many individuals are ill-prepared to comfortably retire.

Provide the Latest Data

To encourage more people to invest, many companies use mobile marketing to provide current numbers on various investment products.

For instance, Fidelity has an app where you can monitor the products to see how they are moving.

While the app is aimed at current investors, it is also good for those who are considering investing to see how the market is performing. Users can look up specific stocks or just watch the top stocks.

Answer Questions

Vanguard does a great job of utilizing social media to introduce people to investing.

On their Facebook page, they answer questions. All people have to do is ask a question in the comments to see the answer.

This idea works for any company seeking to bring in people who are brand new to investing.

They may hesitate to get started or may not be sure which products are right for them. They go online to find answers to those questions because it is convenient and there is less pressure. When they find an expert that takes the time to answer those questions, they are more likely to remember them when they are ready to start investing.


Whether through quizzes, infographics, or links to other resources, top companies use social media to educate potential users about investing.

One way to do that is to follow Fidelity’s method. They provide links on their Facebook page to videos that tell more about investing.

Video is a great method of providing educational information. However, it is not the only way. As with Fidelity, you can switch it up with different options to appeal to a wider audience.

Develop Relationships

The goal of all marketing is to get a sale. However, it begins with developing a relationship.

While you want the customer to develop this relationship with you, it is also beneficial for the person to interact with other customers.

TD Ameritrade does it right by establishing a community where people can help each other out.

Establishing relationships can be accomplished through social networks or mobile applications. As the authority, you can be a presence. However, it is also a good idea to let users give advice or tips.

The common thread is that everyone is using your platform. As relationships develop, so does loyalty with the company that brought everyone together.

For example, the article, “5 Easy Investment Strategies That Build Wealth” says, it is important to diversify your portfolio.

For investors, they may wonder what types of products to look at. While you can provide that information, other investors that are successful with certain items in their portfolios can provide solid tips to the newbies.

Investment companies and brokers can enhance any marketing strategy by utilizing social media and mobile applications.

About the Author: Joyce Morse is an author who writes on a variety of topics, including business and marketing.

Mobile Pay for Your Small Business

Donna Vieira
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Nielsen Ratings’ 2014 Mobile Wallet Report states that 40 percent of those making payments with their smartphones prefer to use a mobile wallet such as PayPal or Google Wallet rather than their actual wallets.

Smartphone Payments Are the Future

A study conducted by the Federal Reserve Bank in 2014 found that smartphone payments at point of sales had increased by 11 percent from the previous year, with 17 percent of those polled having made use of such a payment option.

It is no longer a question of whether your business will need to accept mobile payments but rather when you will start to accept them.

The benefits to your business can be quite substantial – logistically, accepting mobile payment is not much different than accepting credit card payments – you just need to have the right app in place.

Capital One conducted a survey of businesses that had already started to accept mobile payments and the results were very positive. One out of 4 businesses made the switch in order to reduce need for a bulky point of sale system; 68 percent reported an increase in sales, 67 percent reported the system improved accounting processes and 63 percent reported that it improved ordering processes.

The benefit to the customer is also significant. They have no need to carry a number of different credit cards and will either be able to “swipe” their phone or tap to pay. For customers, this reduces the chances of card cloning and is a lot more convenient.

Many apps are free to download and can replace current point of sale programs. Sales are recorded in real time and sales reports can be downloaded with a few clicks. These apps make inventory control and tracking customer spending patterns a lot easier.

5 Mobile Payment Apps

Square: Square does not require any specialized equipment to work and can be downloaded for free. You do not pay any monthly fees, only a percentage of the sales amount.

PayPal Here: This allows clients to pay using their PayPal mobile accounts. They simply log in on their phones, check in with your business and transfer the funds through to your account.

Flint Mobile: The Flint app allows you to accept credit and debit card payments by scanning the card number (you do not need a point of sale device). This can be synced to a QuickBooks accounting system reducing the need to capture payments manually. You are charged a percentage of each purchase.

GoPayment by Intuit: This is one of the few apps that you pay a monthly subscription for, but the cost of the subscription includes the point of sale device needed to accept mobile payments. Your sales are automatically populated to your accounting software, reducing the need for manual input. You also pay a fee per transaction – a percentage of the amount.

Apple Pay: You do need hardware to make this work. Clients can pay using their Apple iPhone 6. All they have to do is to hold their phone over the point of sale hardware and authorize using their fingerprint.

More consumers are integrating mobile wallets into their lives, and businesses need a plan to capitalize on this trend while ensuring their customers’ safety. Smartphones have already changed the way that we conduct business. It makes sense that they will change the way that we pay for services as well. Businesses that avoid adopting mobile payment systems will find themselves missing out on a lucrative market.

The ALS Ice Bucket Challenge Wasn’t All Wet for Marketing

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Are you interested in utilizing digital marketing for your business but you’re not sure how to do it?

Experts agree that it’s easiest to copy the efforts of others in order to implement and take advantage of shortcuts than to try to reinvent the wheel.

Here’s what you can learn from last year’s ALS Ice Bucket Challenge….

How Did it Work?

At its core, the ALS Ice Bucket Challenge was simply a sponsored activity.

Participants signed up sponsors who agreed to donate a certain amount of money to the ALS foundation in return for the promise of the participant submitting themselves to having a bucket of ice water dumped on their head.

The same funding tactic has been used for years by runners who sign up sponsors who agree to donate a certain amount of money for every mile the runner completes.

Same Tactic, Different Results

Of course, the ALS Bucket Challenge took off like almost no other marketing campaign in history.

Over the course of it, the campaign generated over $50 million dollars. But why?

Are there any outstanding features of this campaign that you can mimic to generate similar results for your marketing campaign? Yes.

As the following article looks at, there are 18 reasons the ALS Bucket Challenge is your new standard in digital marketing. Here are eight of them:

1. It Worked

With more than $50 million dollars donated since its inception, there should be no doubt that sponsored campaigns can work.

2. It was Simple

If you want people to do something for something, you have to make it obvious. Give me money to have another person dump ice water over my head. What could be simpler than that?

3. It Made Use of Video

Video is the latest popular marketing tool. How could people prove they had ice water dumped over their head? A video.

4. No Tools Required

Dumping ice over a person’s head is way better than selling candy bars door to door. There is no stock to buy, no supplies to keep on hand. Open freezer, chill water, dump bucket. Done.

5. It was Unique

If someone had suggested dumping a bucket of ice over Marilyn Monroe’s head way back when, who knows? Maybe she would have gone for it, maybe not. But we can all agree it’s an interesting idea in any era.

6. It was Altruistic

Probably one of the most appealing aspects of the ALS Ice Bucket Challenge was that no one benefits from it except the ALS Foundation. Celebrities weren’t paid, television studios didn’t make money off of air time, and no admin fees were paid. The only beneficiary was the foundation.

7. It wasn’t Geographically Specific

Since anyone could participate in any region of the world, people could participate when it was convenient for them. There were no crowds to gather, no permits to get, and no bleachers to set up. Participants could do it in their backyards in the middle of the night or the middle of the afternoon.

8. It was Social

Participants shared their ice bucket experiences on social media, and they had fun doing it. It was an emotionally charged experience that captured the attention of followers everywhere.

It was simple, unique, social and inspired.

These are the main qualities that got the ALS Ice Bucket Challenge to work, and they are the same qualities that can get your marketing campaign off the ground.

About the Author: Kate Supino writes extensively about best business practices.

Why Videos are Key in the Sales Pitch

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If you want to take your business to the next level, increase sales and make a solid impact on potential customers, it’s time to incorporate audio and visual aids into your presentations.

Of course, these must serve a purpose and shouldn’t just be added because you like them.

The bottom line is to get customers to purchase your service or product, and the proper use of videos in your presentations can majorly help with this.

Set the Scene

Imagine sitting down for a presentation from a local small business owner.

You have a hard time hearing the presenter, the visual effects look cheap and thrown together last minute and the presenter is constantly pausing to wait for the technology to load. Even if the presenter is highly educated and the company is successful, you won’t view it like that strictly because of the presentation.

More than likely, you will thank the presenter for their time but take your business elsewhere.

In order to have a strong impact on potential clients, your presentation must be top notch.

Reasons for Incorporating Videos into Presentations

Among the reasons video can work for you and your brand:

- It’s an emotional way to connect with the viewer – A video can tell a story and will evoke some sort of emotion from the viewer. Whether you want the viewer to feel excited about your business or feel like they must purchase your product today, a video will help get the response out of them that you’re hoping for. As the following article shows, if you’re a non-profit organization, check out Free Whiteboard Explainer Videos for Your Favorite Non-Profit.
- You’ll get a better response from the viewer – Customers react better to videos than they do to print presentations. A video helps establish your brand and draws the reader in, making it easier to make a sale than if you were to not include a video in your presentation;
- Your audience will be less likely to tune out – If someone’s giving a speech-only presentation, there’s a good chance audience members will tune out every now and then. By switching it up and incorporating videos into your presentation, you’ll capture the audience’s attention for a longer period of time. This, in turn, has a bigger impact on your audience and will lead to an increase in sales.

You can incorporate a video into your presentation on your own or you can hire someone to make one for you.

If you want your video to have a more professional feel to it, it’s probably a good idea to hire someone.

Videos that are put together well and relay the brand in a professional manner are most likely to be remembered and have the greatest impact.

While a video alone may not make or break a sale, a video paired with a stellar speech, clever graphics and a message that can’t be forgotten is certain to have a positive impact on your business.

About the Author: Sarah Brooks is a freelance writer living in Charlotte, NC. She writes on a variety of topics including small businesses, social media and personal finance.

Ways Your Franchise Marketing Stands Out

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Stop for a moment and think about how hard you have worked to get your very first franchise.

From putting together a strategy for finding the necessary funding, taking over your initial franchise can be both a blessing and a nightmare.

Staying on the positive side of things, having a franchise allows you to be your own boss, something more and more people yearn for in today’s world. It also allows you opportunities for unprecedented growth.

On the other hand, running your own franchise can be fraught with many hours of work, having to come up with funds for this need and that need, and ultimately deciding whether or not you can continue to make a go of it when things get tough.

So, ready to own your own franchise?

Strategy is Key

When you own your own franchise, whether you found it via Franchise Expo or another such provider, you can’t overlook the importance of having a sound marketing strategy to promote your passion and livelihood.

If you’re having trouble coming up with a good marketing strategy, take these factors to heart:

- Mission – What is the mission of your marketing ambitions? Are you going to market locally, nationally or perhaps even globally? Let’s say your plan is to only market to locals, with the idea of expanding that down the road. It is a good idea to have a grip on the local economy. Who locally is most apt to respond in a positive manner to your marketing efforts? Who would for lack of a better term be a waste of time marketing to locally? Know the demographics so you can zero in on those most likely to do business with you;
- Message – What exactly will your message be? Don’t just put a message out there that you’re better than the competition and expect folks to rush right on over. Why are you better than the competition? What sets your franchise apart from others? Just as an opposing candidate for political office is better served saying what they would do if in office and not just attacking the incumbent, you and your franchise are better served by saying what makes you the best;
- Means – Finally, what means will you use to market your franchise? While traditional marketing along the lines of newspapers, magazines, radio, email etc. are still good in many instances, social media and mobile marketing continue to be very viable alternatives, especially the last one. With mobile marketing, you can tap directly into a consumer’s mobile device. Most indicators are that mobile marketing will only continue to bloom this year and beyond, so make sure you’re a part of it.

Owning a franchise can be a wonderful experience in so many ways, especially when it comes to being financially rewarding.

When you know how best to market your franchise, your odds of being successful suddenly go up.

About the Author: Dave Thomas writes for a variety of websites on topics such as marketing and small business.

Are Mobile Coupons On Your Radar?

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When over 55% of online users will redeem a digital coupon at least once a year, retailers can’t afford to miss the opportunity to connect with consumers on the mobile front.

Are mobile coupons on your marketing radar?

As the following article notes, is your business getting the most out of mobile coupons?

Here are some ideas for businesses to get engaged with the mobile coupon market in 2015….

Time Your Delivery

Timing is everything, especially in the mobile coupon business.

If you want to really reach out and touch your customers where they live, time your mobile coupon delivery so it corresponds with their lives.

For example, if you run a pizza business send out those coupons so they reach mobile device users between the time they leave the office and 7 p.m., when everyone will be wondering what’s for dinner.

Tweet Them Out

Did you know a whopping 94% of people follow brands on Twitter just so they can get digital coupons?

Reward their loyalty with daily or weekly coupons delivered right where they can use them most – on their cell phones and tablets.

Make Them Feel Special

When customers have to opt in to receive your mobile coupons, they feel special. Don’t pass coupons out like candy. That method devalues the value of your coupon, which is the opposite of what you want.

Instead, ensure customers sign up and then confirm their email address before sending discounts to their mobile devices.

Wield Your Power

Use the power of opt-ins to track consumers’ use of your mobile coupons.

Assign coupon codes that will allow you to anonymously monitor whether the consumer actually used the coupon. Once you measure the results of your marketing campaign, you can tweak it as necessary to fulfill your marketing ambitions.

Toot Your Horn

There’s nothing wrong with stating the obvious when it makes you look good. Mobile coupons are green.

When you change up your print campaign to go green, shout it out. This is a good reason to Tweet.

Even though lots of other companies are following suit, your company’s followers will appreciate your recognition of the importance of going green.

Use Powerful Nomenclature

Your mobile coupon subject line can carry a powerful message that either entices your target customer to open it up and use the coupon, or to ignore it because it’s passé and boring.

Tired phrases like BOGO are run of the mill. Why not excite your customers with more meaningful subject lines like, “Last chance,” “Selection not guaranteed,” or “Crazy Deal.”

Make it Worth Their While

Don’t cheap out on giving your customers a bargain.

Either give them something worthwhile or don’t waste their time. Tiny percentages like 10% off are barely worth the effort it takes to open a text message.

Give your customers something to look forward to, and they’ll give you something to antiquate – increased profits due to increased mobile coupon use.

About the Author: Kate Supino writes extensively about best business practices.