Are you ready to use mobile marketing to turn up the heat on your summer marketing campaigns?
Summer is an excellent time for your business to boost sales and reach out to more customers than ever, and mobile marketing is an important tool for doing just that.
So just what can you do to get the most out of your mobile marketing campaigns this summer?
Mobile-Proof Your Website
According to software solutions company Compuware, 74 percent of consumers will only wait five seconds for a web site to load on their mobile device.
That means that if your website isn’t optimized to be accessible and quick to load for mobile customers, you could be losing out on sales.
Mobile viewers should be able to navigate with just a few taps, and buy from you as easily as they would from a laptop. This is especially important in the summer when people are more likely to be out and about.
Make sure your site is mobile friendly so your customers can browse and buy with ease, even if they’re beach-side.
Reach Out With Text Messaging
Text messaging is the perfect medium for your summer marketing campaigns.
As the article “How to Use Mobile to Increase Summer Retail Sales” points out, text messaging ensures your subscribers are notified directly about your promotions.
With an impressive 98 percent open rate, text messages put your message directly in front of your customers, and are perfect for reaching customers on the go, including customers on vacation.
To make the most of text messaging, make sure each message you send offers genuine value and interest to your customers.
Make Use of Themed Promotions
Summer-themed promotions will tap into the summer mood and grab your mobile customers’ attention.
Try theming a promotion around sporting events, such as offering gold, silver and bronze deals on your products. Or embrace the summer feeling with giveaways and offers on essential summer items.
You don’t need to be a retail business to get in on the act – businesses from restaurants to accountants to web designers can all incorporate a little summer theme in their marketing.
Reward Mobile Customers
Offer your mobile customers something they can’t get through any other channel.
You can do this via a text message campaign, for example by giving SMS subscribers a great deal that they can’t get anywhere else.
You can also offer something unique to shoppers who buy from your website instead of visiting your store, or who buy via a link in an email.
By giving mobile customers something that isn’t widely available, you’re giving them a reason to subscribe to your SMS messages or email list.
Make Social Media Work for You
Social media is an important marketing tool year-round, and it really comes into its own for summer marketing campaigns.
The chances are your customers will be on social media while out and about on vacation, or simply during breaks from work. Meet them there with content that they’ll love.
Social media content can absolutely be used to promote your summer offers, but do make sure your posts are genuinely interesting and shareable, not just about the hard sell.
Mobile marketing is a key part of any summer marketing campaign.
Build your seasonal promotions around a summer theme and reach out to your customers on the go in preparation for a successful summer of marketing.
About the Author: Tristan Anwyn writes on a wide variety of topics, including branding, inbound marketing, mobile marketing and social media.