Turn to Text Message Polls for Better Results

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Posted on in Inspiration

Are you looking for feedback that will boost your business success? Then text message polls are the way to go.

Text message polls are a quick and easy way to find out what your customers think, meaning you can make your business even better.

Here are five text message polls that can be a boon for your business….

Get Instant Feedback

Text polls give you instant feedback on your customers’ thoughts.

Text messages have a high open rate (98%) and are delivered instantly, giving you a quick way to get in touch with your customers.

What do most people do when they receive a text? They respond.

Sending out a text encourages your customers to reply, in this case by voting in your poll.

The instant nature of texting means you don’t have to wait to find out what your customers are thinking.

Find Out What Works

Text polls are a great tool for finding out what is working in your business.

For instance why not ask your customers:
- Which of two products they like best;
- How they rate your customer service;
- Their favorite product specs, be that the color they like best, the packet size or the type of subscription they prefer;
- Their favorite thing about your business;
- Their least favorite thing about your business.

Ask the right questions and you’ll learn what works in your business and what doesn’t.

As the article, “Got Feedback? 5 Creative Ways to Use Text Message Polls” says, you can use the feedback you collect to better tailor your products or services for your customers.

Ask What Customers Want

Don’t stop at what is working now – use text polls to find out where to take your business in the future.

Reach out to your customers and ask them about what they’d like to see next from you.

Are you trying to decide which product or service to launch next? Why not ask your customers what they would prefer. Ask them if there’s something specific they’d like your business to do.

Finding out what customers wants helps you determine demand, so you know where to put your time, energy and money.

Get to Know Your Customers

Text polls can be used in a broader way to get to know your customers better.

The more information you have about your customer demographics, the more you can tailor everything from your products to your content to your brand voice to appeal to them.

What would you like to know about your customers?

Whether that’s how they use social media, whether they telecommute, or their favorite vacation spot, text polls are a convenient way to find out.

Increase Customer Engagement

Text polls increase customer engagement by encouraging interaction. When you send out a text poll, you’re letting your customers know their opinions matter to you.

Say for example you’re choosing between a silver or gold color schemes for a new product.

By using a text poll, you can find out which your customers like best.

Once the new product is launched, drop them a text to let them know, or even offer a discount on the product. Your customers will feel like they had a hand in the product creation, building a stronger bond between them and your business.

Are you ready for usable information that will give you a competitive edge?

Then it’s time to get started with text polls.

About the Author: Tristan Anwyn writes on a variety of topics including social media, how to build customer relationships, content marketing and how to use texting to give your business a competitive edge.

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