For you Near Field Communication (NFC) buffs out there, the impressive technology is in the news once again. Turkcell, a mobile network operator in Turkey, “has launched a mobile home shopping service that works in conjunction with an NFC phone and a fridge magnet, enabling customers to place online orders with a variety of merchant partners,” according to nfcworld.com.
The owner of the phone can tap the magnet on the fridge, which will allow them to see all participating markets right on their phone. Then the user can select which foods they need, while standing right in front of the fridge.
“Then, says Turkcell, “”the merchant and products that wanted to be ordered, as well as the address details and payment option are selected to complete the transaction. The application is server based so all product details can be changed over-the-air in real time.”
Which companies are participating in this cutting edge practice? For starters, Burger King. This indicates that other large chains may soon follow suit.
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Did you make it to the end of this post and you’re still wondering what NFC is? We can help explain that! Check out this overview and video from John Foley, Jr. and Jason Pinto >>