Many companies are intrigued by the idea of mobile marketing, but don’t know where to get started. It all begins with a strategy, and we can help.
Here are three quick tips to get your company on the right track with your mobile efforts.
1. Understand the Different Types of Mobile Marketing
SMS, apps, mobile websites, location-based marketing, QR codes and mobile ads are all different types of mobile marketing you could employ. Saying you are going to “do mobile marketing” will automatically put you at a disadvantage because you’ll be painting with too broad of a brush. At least at first.
It is critical that you have a completely firm grasp of the first avenue you travel down. If you are choosing a mobile website, research all of the best practices and use them. Optimize your site for mobile devices. Include features such as click-to-call, lead capture forms, social network integration, and more.
2. Know Your Audience
As a successful business, you understand your audience and the best ways to reach them. With more and more consumers using mobile to make purchasing decisions, there is an entirely new dimension that you can interact with them in. A mobile presence makes your company easier to search and find on a mobile device. Like the study above suggests, a big part of making the jump to mobile includes convincing yourself. See this as an opportunity to engage your clientele on a more personal level that can encourage more sales and increase your overall marketing efforts.
3. Always Measure
Like any other marketing effort, make sure you are quantifying everything. However you decide to drive traffic to your mobile site – QR codes, personalized URL’s, mobile ads – keep track of what is most effective. It is very easy to get discouraged when your efforts bear no fruit and you aren’t sure where to begin when trying to rectify it. Statistics give you direction and clarity.