This summer, the USPS is offering a discount to companies that put a QR Code on their mailings. In addition, the QR Code must either point to a mobile-optimized personalized URL/landing page or to a mobile-optimized storefront.
While personalized URLs have been around for a bit, the idea of making a purchase on one’s smartphone is not necessarily a mainstream action.
However, people are doing that in increasing numbers.
Stats on Mobile Commerce
comScore recently published data that indicates how many people are making purchases on their smartphones.
In the 3 months ending with April 2012, 17.4% of U.S. smartphone owners made a purchase on their smartphone.
Also, comScore published a great chart that indicates what people are buying:
How This Chart Can Help
If you are looking for ways to capitalize on the USPS Mobile Barcode discount program this summer, that chart may prove to be a big help to ensure that your mobile commerce initiatives are a success!
While not everyone is comfortable making a purchase on their smartphone just yet, it’s quite clear that there are certain items that may have a better success rate than others.
Thus, if you are a service provider that is looking for ways to convince your clients to add a QR Code to their mailings, this chart could be used as a sales tool if they happen to sell any of the items that are near the top of the list.
Or, if you happen to sell any of those items directly, you may want to use this chart to determine where you should devote your mobile commerce promotional efforts.