Marketers often seek to be on the leading-edge of using technologies and channels that could help them communicate with their customers and prospects.
But in the case of mobile, end-user adoption of smartphones and tablets is happening at such as fast rate, that many businesses are now scrambling to catch up.
If you find yourself in the situation where mobile is still low on the priority list of your marketing efforts, then this chart from eMarketer may help to change that:
Yes, as seen in the results of the survey referenced by the chart, the mobile web is already an influential touchpoint for a quarter of your customers.
Are you taking enough steps to ensure that you’re exerting influence over the growing mobile audience today?
If not, we can help!