In the world of marketing, especially in the mobile space, technology advancements are happening ever before.
One area that we are enjoying keeping an eye on is Near Field Communications (NFC). While we are huge fans of QR Codes, NFC certainly appears to have the potential to be a better alternative in some cases.
In this video, I had the chance to sit with interlinkONE’s CEO John Foley, Jr. to discuss the basics of what NFC is, what it might mean for businesses, and what it might mean for consumers.