There is no doubt that the world of mobile is creating many opportunities for folks in the marketing and communications industries. Mobile technology has opened up new ways for companies to reach prospects, generate leads, and provide customer support.
For service providers, there is opportunity to help marketers achieve their mobile-related goals. One area in which this is true is related to mobile websites. As the number of smartphone owners continues to rise, so will mobile web traffic.
The technology to build and provide mobile websites for other companies exists. But how can a print service provider sell this solution to their clients and prospects?
Here are 3 ways to get that conversation going:
As a Service That Complements QR Codes
If you are currently creating, tracking, and/or printing QR Codes for your customers, then you have a tremendous opportunity to engage them in a conversation about mobile websites.
Many of the QR Codes that I see “in the wild” today still point to regular websites that were designed for viewing on a desktop computer or laptop.
This is bad for many reasons! For one, it means that the person who puts forth the effort to scan the QR Code with their smartphone is going to have trouble simply reading the content on the website! Even if you rely on them to tap-and-zoom, chances are that they are going to be less than pleased with their interaction with your company. Big images may cause the site to load slowly, and certain functionality may not work at all (such as Flash).
Since QR Codes are going to be accessed by folks on mobile phones, the value of pointing people to mobile-optimized content should be clear to your clients.
By presenting your ability to provide that service to them easily, it should help you to grow your business!
Also, it should help them to increase the success of their QR Code efforts.
Become the Local Mobile Expert
While there is no doubt that mobile is a very hot topic in the marketing world, there are still many people that are not yet up-to-speed with how it affects their business.
This means that you have the opportunity to aggressively educate your customers, prospects, and other businesses in your local area about items such as mobile websites. If you can position yourself as a thought-leader, your chances of being the ones that they turn to when they realize they have a need should absolutely increase.
This educational effort can be done in a number of ways. Here are a few:
- Offer to speak about mobile marketing at local Chamber of Commerce events (or similar events that bring together local businesses)
- Write about it on your company’s website and blog
- Discuss it in your monthly newsletter
- Talk about it on your social networks
- Send direct mail and emails that highlight important mobile statistics… and your services
Set the Example
Of course, one of the best ways to convince someone why they need your services is to walk-the-talk.
If you are going to tell someone that they need a mobile website, then you certainly will want to investigate what it will take to create a mobile website for your own company.
Not only can this help to demonstrate that you truly believe in the importance of “going mobile”, but it also can be a great conversation-started (“Hey! I noticed your website looks different on my phone”) and a way to increase your effectiveness as you seek to reach the growing mobile audience.