Across the world right now, people are looking for ways to learn more about a product, run price-comparisons, ask their friends and associations for recommendations, and then possibly buy an item.
And more than ever before, consumers are performing those activities on a mobile device.
Reuters published an article regarding some of the early reports on this year’s Black Friday sales. Within their recap, there were a number of items related to the effect that mobile had. Here are a few highlights:
- “IBM was expecting growth of about 15 percent. Higher-than-expected online buying was partly driven by increased use of mobile devices.”
- “EBay said U.S. shoppers bought almost two and a half times as many items via mobile devices this past Black Friday compared to 2010.”
- “PayPal, eBay’s online payments business, saw a six-fold increase in global mobile transaction volume on Black Friday, versus the same day last year.”
These are just a few of the success stories listed. Click here for the full article >>
I’m looking forward to seeing similar stories of growth in the days and weeks to come!