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Monthly Archives:
August 2011
The Business of Mobile Advertising
Maybe I should not have been surprised by this. But the headline “Mobile Ads Now Claim Half of Pandora’s Total Ad Revenue” absolutely caught my attention this week. Since mobile advertising is reaping positive results for Pandora, I thought it’d be worth exploring why they might be having success in an area that so few [...]
Smartphone Statistics from eMarketer
We just wanted to share some recent statistics and charts from eMarketer on the growth of smartphone ownership and usage. Here was the chart that truly caught our attention: Yes, the numbers of folks joining the ranks of smartphone owners continues to rise. Is your company keeping pace when it comes to your mobile marketing [...]
Thoughts on Mobile Coupons
There are certainly a lot of people talking about mobile coupons. However, I do not think that there are a lot of companies actually doing it successfully yet. If you’re interested in that subject, there’s a great interview with Nancy Cook of Valpak. She discusses some of the benefits and challenges that companies may face [...]
Event News: Emerging Technologies in Mobile Marketing
On Tuesday, September 13th, I’ll have the opportunity take part in the 6th Annual Print & Media Conference. I know that Margie Dana has been working extremely hard to put this event together and I think that it will absolutely rock. I also have the privilege of speaking at the event on the topic of “Emerging Technologies [...]
Some More Stats on Smartphones and Commerce
The topic of how smartphones and other mobile devices are changing the way that people research and buy products is absolutely picking up steam lately. MarketingCharts.com recently published a recap of a study that contains some great statistics on this. Here were some of the points that jumped out at us: Check out the full [...]
Retail Stores and the Mobile Shopper
Fast Company recently published an excellent article on how smartphones have forever changed how people shop inside of retail stores. Here was one of my favorite quotes: “This is a future that innovative retailers should want to embrace now, rather than later. Because with change, comes opportunity.“ If you have a free moment, please take a moment [...]
The $80 Smartphone
Thanks to Google+, I was alerted to an article with quite an attention-grabbing headline: “$80 Android Phone Sells Like Hotcakes in Kenya, the World Next?“. There is no doubt that statistics continue to prove that smartphone ownership is greatly on the rise. But for many people that are still content with their feature phone, the [...]
Adding an Image to Your Mobile Website
We are pleased to annouce that there is now an easier way to insert images through the iFlyMobi mobile website creater. There is a new icon available in our WYSIWYG menu that allows you to easily enter the URL of the image that you’d like to include within the pages of your mobile website. Below is a screenshot [...]
Mobile Websites and SEO
One of the most important decisions in the process of building a mobile website involves choosing what content you should include. A major factor in that decision should involve picturing your target audience — your customers, prospects, etc. — and then envisioning why they might be looking for solutions like the ones your company provides [...]
Adding a Video to Your Mobile Website
We’ve added a new option to our WYSIWYG menu editor that allows users to quickly and easily add video to their mobile website pages. More and more companies are turning to online video as a great way to promote their products and services. Along with sharing these videos on social networks such as Facebook, Twitter, [...]