Ryan McAbee of @mBossed fame wrote an excellent article recent on the growing importance of the mobile web.
In fact, one of his quotes really does an excellent job of driving home the point to businesses: “There is a growing mob that is armed with the immediacy of the mobile web”.
If you are looking for ways to ensure that your content is mobile-optimized, this quote should absolutely help you decide what should be involved in the mobile experience that you offer.
Rather than focusing on the content that you currently have to work with, focus on the customers and prospects that will be visiting you on their mobile devices. Most likely, they are in a position to take immediate action. They want directions. They want the vital details about your products or services. They want to connect with an employee or read customer reviews.
Or maybe, they want to buy.
When they are ready to take that step on their mobile phones, will your website be ready?
It will be if you focus your energy and resources on ensuring that your mobile web experience provides people with the ability to satisfy their immediate and direct needs.